Four beyond-unlikely contenders — No. 4 UConn, No. 5 San Diego State, No. 5 Miami and No. 9 Florida Atlantic — are headed to next weekend’s men’s Final Four.

Today’s newsletter has everything you need to know before the Toronto Six and Minnesota Whitecaps lace up their knife shoes for tonight’s duel in the desert.

The season kicks off today and will run through November, with two separate weeks off in the summer to accommodate for the Women’s World Cup down under.

We chatted with a few power players in women’s soccer about the NWSL’s 2023 marketing efforts, and the crucial role athletes play in driving awareness to the sport.

The on-court Madness can’t distract from the absolute absurdity off it, with WTF moments spanning track & field, hockey and sports journalism.

Here’s to even more growth when the first four women’s Sweet 16 games tip off tonight before four more tomorrow.

The retail company’s subsidiary Topps teamed up with the Winners Alliance, the for-profit arm of the Professional Tennis Players Association (PTPA), for the first group licensing agreement in the sport’s history.

Three upsets in one night, heroics from fan favorites, a new NCAA tourney assist record — baby, this is what you came for.

After four straight days featuring 96 games, not to mention four men’s and women’s No. 1 seeds falling, it’s time to catch your breath and prepare for more mayhem

On Monday, the sportswear company signed head-to-toe apparel deals with WTA world No. 1 Iga Świątek and ATP No. 39 Ben Shelton, who became the first tennis players to score sponsorship agreements with the emerging brand.

It’s not just basketball that’s bringing the bedlam — three other winter sports kick off their national championships this week, and we have everything you need to know before the trophy-hoisting begins.

LeBron James and Maverick Carter’s Uninterrupted platform partnered with Cash App for “Road to NILion$,” an NIL-themed game show on Uninterrupted’s YouTube channel.