🥎 The background
Everything you need to know about AU Softball 2024
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Hope you have some extra screens at the ready — not only is today the Paris Olympics Opening Ceremony, it’s also the start of the fifth annual Athletes Unlimited (AU) softball season.
July 26, 2024
🥎 She’s all that
Athletes Unlimited names Kim Ng as senior advisor to new softball league
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Athletes Unlimited (AU) just recruited a major heavy-hitter to headline their brand-new softball league: MLB front office veteran Kim Ng. The longtime baseball exec and first-ever female MLB general manager (GM) is now joining the Athletes Unlimited roster as a senior advisor to oversee the development of the Athletes Unlimited Softball League (AUSL).
July 03, 2024
🥎 A league of their own
NCAA-to-pro pipeline: Softball
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Like many women’s sports, softball’s professional history is messy, but now, one innovative league is bringing stability to the game. Here’s everything you need to know about the top diamond destination for the NCAA’s best: Athletes Unlimited (AU).
June 24, 2024
🥎 Full count
The Women’s College World Series is the latest growth magnet for women’s sports
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The latest NCAA event to demonstrate women’s sports’ massive growth? The Women’s College World Series (WCWS)
June 10, 2024
🥎 The background
Everything you need to know about the 2024 AUX Softball Season
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All part of a larger movement for women’s sports and softball, here’s everything you need to know about the innovative league. And spoiler alert: there’s nothing soft about it.
June 09, 2024
🥎 Hello, history
Oklahoma softball wins record-breaking fourth straight national championship
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No. 2–seed Oklahoma topped rival No. 1 Texas 8–4 to capture their fourth straight national championship, becoming the first program to ever do so.
June 07, 2024
🤘 No. 1–seed Texas Longhorns
The Women's College World Series championship is set
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June 05, 2024
The Women’s College World Series (WCWS) best-of-three championship finale begins today at 8 p.m. ET on ESPN. Look out — the Red River Rivalry is coming to the Greatest Show on Dirt.
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Ep #384

Gender parity at the Paris Olympics

July 25, 2024
Gender parity at the Paris Olympics

The Paris Olympics are almost here!

In a very special episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz dive into gender parity at the Olympics, sponsored by our pals at Canadian Tire. Since 1900 when women first competed at the Olympics to 2024, there’s been enormous progress in terms of gender equity at the Games — and the Paris Olympics will be the most equitable ever.

In addition to discussing the history of women at the Olympics, this episode features two insightful conversations with Kim Saunders of Canadian Tire and Julia Wilkinson, a former Team Canada Olympic swimmer, who have both seen the growth of women’s sports firsthand from a business and athlete perspective. Trust us — you don’t want to miss this.

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🥎 A league of their own
Athletes Unlimited announces new pro softball league
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Good news, softball fans — there’s a new pro league rounding the bases. Athletes Unlimited’s (AU) pro softball arm will now include Athletes Unlimited Softball League (AUSL), a traditional-style softball season set to launch in 2025 that represents a major development for a game that has spent decades building to a sustainable pro league.
June 05, 2024
🥎 Feeling Super
NCAA softball’s Super Regionals continue this weekend
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Memorial Day Weekend means grilled food, summer whites, and softball Super Regionals. By Sunday night, the eight-team Women’s College World Series will be set. So spicy, not even the new season of Bridgerton can tear you away.
May 24, 2024