💸 Take it to the bank
Ally reaffirms unique NWSLPA partnership in multiyear extension through 2027
Today, the NWSL Players Association (NWSLPA) and Ally agreed to a multiyear extension of their existing sponsorship deal through 2027. The recommitment comes as Ally continues to advance its 50/50 Pledge goal and further proves the viability of partnering with pro players unions in women’s sports.
April 24, 2024
📈 Caitlin Fever runs high
Caitlin Clark’s marketability continues to rise
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Caitlin Clark continues to dominate headlines as she heads into her first WNBA season. While we wait for Clark to bring her game to the Indiana Fever’s court, here’s the latest on how she’s changing the women’s basketball (business) game.
April 22, 2024
🇨🇦 Oh, Canada
New data on Canadian women’s sports fans provides valuable insights for U.S. expansion
Canadian Women & Sport released its latest data on Canadian fans today: “It’s Time: Unlocking the Power of Pro Women’s Sports Fans.” While the initial “It’s Time” report in 2023 mapped out the Canadian landscape for women’s sports development, this edition presents insight into the unique attributes of women’s sports fans in Canada.
April 22, 2024
👟 Caitlin Clark steps up her shoe game
Caitlin Clark reportedly nearing eight-figure Nike shoe deal
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We’ve got news for the “Caitlin Clark is taking a pay cut” crowd: She’s expected to hit another payday as she steps into the WNBA limelight. Recent reports indicate Clark is close to signing an eight-figure signature shoe deal with Nike worth over $20M with the potential for bonuses.
April 19, 2024
📈 Merch madness
WNBA, NWSL seeing boosts in merch sales and product development
The business of women’s sports is exploding across the board, including for merchandise, which women’s sports fans are 1.5x more likely to buy. Supporters are lining up to buy expanded merch options, which is presenting tricky logistical issues for manufacturers. Here are some current examples showing how supply doesn’t meet demand.
April 19, 2024
⛳ Driving the game
Chevron further invests in LPGA through expanded Chevron Championship prize purse
The LPGA announced an extended partnership with energy corporation Chevron yesterday, which includes continued title sponsorship of the Chevron Championship through 2029 and a $7.9M prize purse this year.
April 17, 2024
🛍️ The Net Gala
WNBA draftees shine as women athletes are primed for their luxury fashion moment
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The WNBA has come a long way from basketball’s problematic dress code and gendered expectations, finally allowing players the freedom to wear what they want. Women’s sports leagues are leaning into this now more than ever thanks to increased exposure, which makes athletes worthwhile investments for luxury brands.
April 17, 2024
🏒 The PWHL effect on women’s hockey by the numbers
PWHL has demonstrable effect on IIHF Women’s World Hockey championship
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April 15, 2024
The U.S. lost to rival Canada in OT in the gold medal match of this year’s IIHF Women’s World Championship last night in Utica, NY. The competition, which began in 1990 and has featured these two nations in the championship 22 out of 23 times, introduced a new element to the ice this year: the PWHL. Here’s how the pro women’s hockey league is impacting the game.
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Ep #360

PWHL playoff push & Nelly Korda’s dominance

April 23, 2024
PWHL playoff push & Nelly Korda’s dominance

Hey there!

Today’s episode of The GIST of It is for the girls with a two-parter full of women’s sport updates. First up, Steph Rotz and guest co-host Lauren Tuiskula discuss yet another historic PWHL weekend along with everything you need to know heading into the final push to the playoffs.

Then in part two, Steph and Lauren highlight world No. 1 golfer Nelly Korda and her recent dominance after the American notched her LPGA record-tying fifth consecutive tour victory over the weekend. Tee-rific.

Thank you to Aflac for supporting today’s episode! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com.

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🏀 Sitting, waiting, wishing
Potential NCAA transfer portal change prompts women’s basketball departures
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With March Madness over and many of the NCAA’s top players preparing for the WNBA Draft, the court will look different come fall. On top of that, the NCAA transfer portal rules might change soon to allow athletes to transfer more than once. With more than 1.1K players already entered, the transfer portal might get pretty crowded.
April 15, 2024
🏉 Ruck yeah
Women’s Elite Rugby announces launch of first U.S. professional women’s rugby league
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Women’s Elite Rugby (WER) announced plans Wednesday to launch its inaugural season in 2025. WER will be the first pro women’s rugby league in the U.S., replacing the existing semi-pro Women’s Premier League (WPL).
April 12, 2024
🏅 Going for the gold
World Athletics becomes first international governing body to pay Olympic athletes
On Wednesday, international track and field governing body World Athletics announced it will award $50K to each event winner at the Paris 2024 Olympic Games, becoming the first international governing body to do so. This will uplift athletics medalists who, until now, have been classified as amateurs and had to forfeit compensation opportunities.
April 12, 2024
💰 Time to get paid
The WNBA expects to double its media rights value in next deal
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The WNBA already believes Caitlin Clark will have a Tiger Woods–like effect on women’s pro basketball, so they’re betting big on her and the rest of 2024’s stacked draft class. On Monday, WNBA commissioner Cathy Engelbert confirmed to CNBC that the league is looking to double its fees in its next media rights deal.
April 10, 2024
🏀 Everyone watches women’s sports
Caitlin Clark and Iowa draw historic viewership throughout March Madness
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Women’s March Madness was expected to be more compelling than the men’s, and the numbers proved this. The tournament hype — largely driven by Iowa’s star guard Caitlin Clark — resulted in the most-watched college basketball games in ESPN history.
April 08, 2024
🚫 Stop the madness
Despite growth potential, women’s March Madness infrastructure still lags behind
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Viewership numbers from women’s March Madness prove the women’s game is thriving, yet significant infrastructure issues are still holding the tournament back from realizing its full potential (and revenue opportunities).
April 08, 2024