🏀 Earning her stripes
Caitlin Clark expected to influence the WNBA the way Tiger Woods changed golf
Caitlin Clark is leading Iowa through March Madness as she broke another scoring record on her way to this weekend’s Sweet 16. As she draws GOAT comparisons, people are also recognizing her potential to transform the business of women’s basketball — WNBA CMO Phil Cook recently told SportsPro that she’s the next Tiger Woods.
March 27, 2024
🐭 The big cheese
Billionaire Nelson Peltz continues fight for control of Disney board
Over the past few months, billionaire investor (and Brooklyn Beckham’s FIL) Nelson Peltz has been fighting to influence the future of Disney by joining its board. Peltz’s latest battle in the shareholder proxy war could have ramifications for leading sports media network and Disney cash cow ESPN, which has plans to go direct-to-consumer by next year.
March 27, 2024
📚 The Angel City edit
Angel City FC kicks off Wikipedia edit-a-thon event in LA
Last Saturday, Angel City FC, the Los Angeles Public Library, and Wikipedians in the LA area hosted a one-day Wikipedia edit-a-thon in celebration of Women’s History Month. The at-capacity event allowed local residents to contribute their Angel City knowledge to the world’s largest, community-driven encyclopedia.
March 25, 2024
📈 Raising the bar (graph)
SponsorUnited shares new data proving the favorability of women athletes in NIL sponsorships
A recent SponsorUnited NIL report on the 2023-24 season details how women college athletes are taking over the NIL space as they see a higher percentage of deals per athlete and increased social engagement compared to men. Here are some of the most telling numbers that prove women athletes are ideal brand ambassadors.
March 22, 2024
💰 Need a Minute?
Minute Media acquires Sports Illustrated publishing rights for 10 years
On Monday, international media conglomerate Minute Media (MM) struck a multiyear licensing deal with Sports Illustrated (SI) owner Authentic Brands Group for digital and print rights over the next 10 years. While financial terms were not disclosed, Authentic Brands obtained equity stake in MM through the deal.
March 20, 2024
📈 She’s got next
New data explores advertising trends for women’s sports in 2023
A new report by EDO — a marketing platform that measures the effectiveness of TV ads — offers metrics about 2023’s women’s sports viewership. It shares meaningful insight on ad engagement trends in sports like tennis and basketball, with data supporting the marketability case for rising stars like Coco Gauff and Caitlin Clark.
March 13, 2024
📈 Driving women’s sports forward
Canadian Tire shares results of Women’s Sports Initiative after one year
Canadian Tire (CTC) is leveraging its unparalleled brand power to become a changemaker in Canadian women’s sports sponsorship. CTC’s AVP of Community Impact & Sport Partnerships Ashley Curran recently spoke with The GIST about the company’s efforts to transform the women’s sports landscape in Canada through its Women’s Sport Initiative.
March 11, 2024
💪 Put ’em in, coach
Raising the bar on International Women’s Day
March 08, 2024
On the field, in the broadcast booth, at the bargaining table — here’s to the women who are changing the game.
Read Full Story
 Sports betting scandals & previewing the March Madness Sweet 16s
Ep #353

Sports betting scandals & previewing the March Madness Sweet 16s

March 28, 2024

Howdy!

Today’s episode of The GIST of It is a three-part special diving into recent sports betting headlines involving the NBA and NCAA before previewing the men’s and women’s March Madness Sweet 16s.

In part one, co-hosts Ellen Hyslop and Steph Rotz break down the latest on Toronto Raptor Jontay Porter, who’s at the center of a gambling investigation following a series of unusual prop bets involving the fringe NBA player.

Then in parts two and three, it’s all about the Big Dance, with previews of the jam-packed weekend ahead in NCAA men’s and women’s hoops as we whittle down to the Final Four.

Thank you to Aflac for supporting today’s episode. From their longtime collaboration with South Carolina women’s basketball head coach Dawn Staley to helping folks tackle the gaps in their healthcare coverage, you can count on Aflac to empower women on the hard court and in life’s hardest moments. Learn more at Aflac.com.

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🥍 We meet again…
Two of NCAA women’s lacrosse’s top teams meet in a national championship rematch tomorrow.
One of the sport’s spiciest rivalries will add another chapter with a rematch of the 2023 national championship game.
February 28, 2024
💻 All the way up
New report details record global search interest in women’s sports
This week, UK marketing agency Redtorch released its SportOnSearch 2024 report, which analyzes fan engagement with sports properties via Google Trends data. The findings show interest in women’s sports across the board — in fact, all women’s sports properties recorded growth in 2023.
February 28, 2024
🏀 The hardwood trailblazers
Black women athletes everyone should know
With Black History Month coming to an end and Women’s History Month beginning later this week, today we’re celebrating a few Black women trailblazers and their historic contributions to sports.
February 25, 2024
📺 The limit does not exist
Athletes Unlimited expands ESPN broadcasting deal to include coverage of all four leagues
On Wednesday, Athletes Unlimited (AU) announced that all four of its month-long pro women’s sports leagues — basketball, softball, volleyball, and lacrosse — will broadcast games on ESPN platforms. The deal is a multiyear renewal of the entertainment network’s previous agreement with AU, which saw impressive viewership growth YoY.
February 23, 2024
💰 She’s all that
New data reveals that women’s sports’ sponsorship deals increased by 22% YoY
SponsorUnited data recently revealed that the number of sponsorship deals in pro women’s sports increased by over 22% YoY thanks to more than 5.5K deals last year. These numbers further prove the marketability of women athletes, who also see consistently higher rates of engagement.
February 23, 2024