⛳ It’s the oldest story in the world
The 152nd Open championship begins from Scotland tomorrow
The final men’s golf major of the season tees off from the birthplace of the sport tomorrow, with a record $17M purse and the Claret Jug — golf’s most coveted trophy — on the line. Fore!
July 17, 2024
⛳ A stroke of genius
Tiger Woods’ TMRW Sports valued at $500M thanks to golf leisure boom
On Monday, Tiger Woods and Rory McIlroy’s TMRW Sports — parent company of the tech-forward TGL golf competition — announced that it’s valued at nearly $500M, impressive considering TGL hasn’t even begun play. Without any product to show yet, the valuation speaks volumes about the league’s owners and investors, as well as the booming golf leisure space.
June 26, 2024
⛳ Chip off the old block
A preview of the 70th KPMG Women’s PGA Championship
The world’s best women’s golfers are taking over the Pacific Northwest as the 70th KPMG Women’s PGA Championship — the third of five LPGA majors — tees off from the Sahalee Country Club tomorrow with even more than the $10.4M purse on the line.
June 19, 2024
⛳ Doesn't matter where or when there's trouble
World No. 1 Scottie Scheffler looks for sixth win of the season at the 124th U.S. Open
The 124th men’s U.S. Open — the third of men’s golf’s four majors — tees off from Pinehurst, North Carolina, tomorrow. And, as the final tourney in the Olympic qualifying window, there’s even more to play for than a piece of the $20M purse.
June 12, 2024
⛳ One last time
Women’s golf star Lexi Thompson announces impending retirement ahead of U.S. Women’s Open
The U.S. Women’s Open — the second of five LPGA majors — takes flight from the Lancaster Country Club in Pennsylvania tomorrow, featuring a star-studded field and a $12M purse (the largest ever for a women’s golf tournament!).
May 29, 2024
⛳ <s> Road </s> Woad to the ’ship
Florida State’s Lottie Woad leads a crowded field in today’s NCAA women’s golf selection show
Women’s golf is having a moment, and the NCAA is adding to the momentum with today’s 2 p.m. ET national championship selection show on the Golf Channel.
April 24, 2024
⛳ No ifs, ands, or putts
The first LPGA major of the season tees off from Texas tomorrow
With the men’s first of four majors done and dusted, it’s time for the women to take center stage with The Chevron Championship — the first of five women’s majors — teeing off from The Club at Carlton Woods in Texas tomorrow morning.
April 17, 2024
⛳ Driving the game
Chevron further invests in LPGA through expanded Chevron Championship prize purse
April 17, 2024
The LPGA announced an extended partnership with energy corporation Chevron yesterday, which includes continued title sponsorship of the Chevron Championship through 2029 and a $7.9M prize purse this year.
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Ep #384

Gender parity at the Paris Olympics

July 25, 2024
Gender parity at the Paris Olympics

The Paris Olympics are almost here!

In a very special episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz dive into gender parity at the Olympics, sponsored by our pals at Canadian Tire. Since 1900 when women first competed at the Olympics to 2024, there’s been enormous progress in terms of gender equity at the Games — and the Paris Olympics will be the most equitable ever.

In addition to discussing the history of women at the Olympics, this episode features two insightful conversations with Kim Saunders of Canadian Tire and Julia Wilkinson, a former Team Canada Olympic swimmer, who have both seen the growth of women’s sports firsthand from a business and athlete perspective. Trust us — you don’t want to miss this.

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⛳ Everyday he’s shufflin’
World No. 1 Scottie Scheffler wins second Masters in three years
After wild and windy conditions took over the first two rounds at the 88th Masters, World No. 1 Scottie Scheffler blew the field away to win his second green jacket in three years.
April 15, 2024
⚙️ How it works
What to know before the 88th Masters tournament
Men’s golf’s biggest event tees off today, so we’re sharing everything you need to know to enjoy the famed (and often dramatic) major.
April 11, 2024
⛳ Par for the sponsorship course
Ally becomes the official retail banking partner of the USGA, U.S. Open, and U.S. Women’s Open
The LPGA is following up last week’s game-changing sponsorship announcements with another one — this time, with Ally. It’s the progressive online bank’s first move into the golf space as it becomes the official retail banking partner of the USGA, U.S. Open, and U.S. Women’s Open.
February 02, 2024
🇸🇦 Swing and a miss
The LPGA Tour and Ladies European Tour merger was blocked late last year
A massive merger between the LPGA Tour and the Ladies European Tour (LET) that was initially announced in 2019 was reportedly blocked late last year after Golf Saudi — one of LET’s largest financial backers through Saudi state oil company Aramco — intervened.
January 29, 2024
💸 Sponsored links
The LPGA announces three major sponsors this week
Three major announcements from big-name sponsors this week reflect growing LPGA interest as men’s and women’s sports leagues continue to team up.
January 26, 2024
📗 The origin story
2024 LPGA season preview
The LPGA will crown its first winner of the year when the Hilton Grand Vacations Tournament of Champions — 2024’s season opener — swings to a close today.
January 21, 2024