MLB’s strategy to attract women? Go with the (Aunt) FlowMLB’s strategy to attract women? Go with the (Aunt) Flow
MLB’s strategy to attract women? Go with the (Aunt) Flow
ICYMI, The GIST launched our official MLB partnership this week with a striking data point: It’s the most-attended sports league by women fans. Women are feeling increasingly welcomed by America’s pastime — partially because stadiums across MLB are more inclusive than ever, thanks to additional accommodations and partnerships with companies like Aunt Flow. This week, we spoke with Aunt Flow founder and CEO Claire Coder about the company’s partnership with MLB teams and how the league is considering women fans and their families with improved infrastructure, including access to free period care. About damn time.
May 23, 2026
Everything you need to know about the 2026 World Baseball ClassicEverything you need to know about the 2026 World Baseball Classic
Everything you need to know about the 2026 World Baseball Classic
March 04, 2026
Missing high-stakes international competition? Have no fear. The World Baseball Classic (WBC) — the quadrennial tourney featuring baseball’s best competing for their countries — officially begins tonight at 10 p.m. ET. From how it works to the superstars taking the diamond, here’s everything you need to know ahead of first pitch. Play ball, baby.
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 Normalizing motherhood in sport  Normalizing motherhood in sport 

We’re celebrating for all the right reasons today. Blayre Turnbull of the Toronto Sceptres is pregnant, marking the first PWHL player going through pregnancy in the league’s three-year history. It felt like as good a time as any to explore what the PWHL’s maternity policy is and how it stacks up to the rest of the pro women’s sports landscape.

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