MLB’s strategy to attract women? Go with the (Aunt) FlowMLB’s strategy to attract women? Go with the (Aunt) Flow
MLB’s strategy to attract women? Go with the (Aunt) Flow
May 23, 2026
ICYMI, The GIST launched our official MLB partnership this week with a striking data point: It’s the most-attended sports league by women fans. Women are feeling increasingly welcomed by America’s pastime — partially because stadiums across MLB are more inclusive than ever, thanks to additional accommodations and partnerships with companies like Aunt Flow. This week, we spoke with Aunt Flow founder and CEO Claire Coder about the company’s partnership with MLB teams and how the league is considering women fans and their families with improved infrastructure, including access to free period care. About damn time.
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 NFL Week 1 overreactions NFL Week 1 overreactions

Week 1 of the NFL season did not disappoint. The stars shined, the offenses scored a mind-boggling number of touchdowns, and most importantly, Cleveland Browns quarterback Deshaun Watson played absolutely terribly.

To celebrate one of our favorite times of the year, today’s episode of The GIST of It is dedicated to NFL Week 1 overreactions, from the team co-hosts Ellen Hyslop and Steph Rotz think will win Super Bowl 61 to the players they consider MVP contenders after one outing.

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