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MLB’s strategy to attract women? Go with the (Aunt) Flow

MLB’s strategy to attract women? Go with the (Aunt) Flow

Sports Business

MLB’s strategy to attract women? Go with the (Aunt) Flow

ICYMI, The GIST launched our official MLB partnership this week with a striking data point: It’s the most-attended sports league by women fans. Women are feeling increasingly welcomed by America’s pastime — partially because stadiums across MLB are more inclusive than ever, thanks to additional accommodations and partnerships with companies like Aunt Flow. This week, we spoke with Aunt Flow founder and CEO Claire Coder about the company’s partnership with MLB teams and how the league is considering women fans and their families with improved infrastructure, including access to free period care. About damn time.

The top storylines to follow this MLB season

The top storylines to follow this MLB season

The top storylines to follow this MLB season

A season that spans 162 games from March to September provides plenty of opportunity for pondering. The introduction of the Automated Ball-Strike Challenge System (ABS, more on that below) is undoubtedly the biggest shakeup of the season, but first, here are the other major storylines we’re following before first pitch.

Breaking down baseball’s biggest plot twist: The ABS Challenge System

Breaking down baseball’s biggest plot twist: The ABS Challenge System

Breaking down baseball’s biggest plot twist: The ABS Challenge System

This year’s campaign features an intriguing plot twist: The introduction of the Automated Ball-Strike (ABS) challenge system, which will allow players — specifically the batter, the pitcher, and the catcher — to challenge an umpire’s ball or strike call. From how it works to the unexpected fallout , here’s everything you need to know.

Can the Toronto Blue Jays run it back in 2026?

Can the Toronto Blue Jays run it back in 2026?

Can the Toronto Blue Jays run it back in 2026?

Nothing united Canada quite like the Blue Jays’ 2025 World Series run, and the impacts are still being felt long after the final out. Youth registration is skyrocketing, the talent pool is deepening, and the power of friendship is alive and well in the blue birds’ clubhouse.

Baseball on the rise in Canada after historic World Baseball Classic showing

Baseball on the rise in Canada after historic World Baseball Classic showing

Baseball on the rise in Canada after historic World Baseball Classic showing

The 2026 World Baseball Classic (WBC) came to a close as Venezuela beat Team USA 3–2 in last night’s championship game. The final out is in the books, but this year’s exhilarating and record-setting tourney is only the beginning as the sport surges in Canada.

Team USA falls short 3–2 to Venezuela in WBC title game

Team USA falls short 3–2 to Venezuela in WBC title game

Team USA falls short 3–2 to Venezuela in WBC title game

The 2026 World Baseball Classic (WBC) came to a close as Venezuela upset Team USA 3–2 in last night’s championship game to earn the nation’s first-ever WBC crown. The final out is in the books, with the Americans stunned for a second straight tourney, but there’s plenty more baseball to come. Red, white…no need to feel blue.

Everything you need to know about the 2026 World Baseball Classic

Everything you need to know about the 2026 World Baseball Classic

Everything you need to know about the 2026 World Baseball Classic

Missing high-stakes international competition? Have no fear. The World Baseball Classic (WBC) — the quadrennial tourney featuring baseball’s best competing for their countries — officially begins tonight at 10 p.m. ET. From how it works to the superstars taking the diamond, here’s everything you need to know ahead of first pitch. Play ball, baby.

Women’s Pro Baseball League will play inaugural season in Springfield, IL

Women’s Pro Baseball League will play inaugural season in Springfield, IL

Sports News

Women’s Pro Baseball League will play inaugural season in Springfield, IL

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November 19, 2025

The first-ever draft of the Women’s Pro Baseball League (WPBL) isn’t until tomorrow, but the emerging league is already making headlines after announcing its surprising location for the inaugural season.

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The GIST of It Podcast

Spilling World Cup tea and talking tequila with Tobin Heath & Christen Press

May 21, 2026

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Spilling World Cup tea and talking tequila with Tobin Heath & Christen Press

Spilling World Cup tea and talking tequila with Tobin Heath & Christen Press

The men’s FIFA World Cup is just three weeks away — which means it’s time to start studying up on the tournament’s biggest edition ever. Good thing USWNT legends Tobin Heath and Christen Press are today’s guests on The GIST of It, spilling the tea on their World Cup plans, the teams they’re most excited to cheer on, and their World Cup partnership with Don Julio 1942. Cheers to that.

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A love letter for the 2025 Toronto Blue Jays

A love letter for the 2025 Toronto Blue Jays

A love letter for the 2025 Toronto Blue Jays

The heartbreak of the Toronto Blue Jays’ 5–4 extra-innings loss to the LA Dodgers in Game 7 of the World Series may never fade, but neither will the magic of the blue birds’ postseason run. From the power of friendship to the nationwide vivacity, let’s be romantic about baseball one more time.

November 03, 2025

Toronto Blue Jays on the cusp of first World Series title since 1993

Toronto Blue Jays on the cusp of first World Series title since 1993

Toronto Blue Jays on the cusp of first World Series title since 1993

Let’s separate the tricks from the treats: Can the Jays clinch the title at home tonight at 8 p.m. ET, or will the Dodgers force a championship-deciding Game 7 tomorrow at the same time? Trade your candy for Cracker Jacks, let’s dig into each team’s keys to victory.

October 31, 2025

World Series even at two as LA Dodgers and Toronto Blue Jays trade wins

World Series even at two as LA Dodgers and Toronto Blue Jays trade wins

World Series even at two as LA Dodgers and Toronto Blue Jays trade wins

All tied up! Nine extra innings and countless memes later, the LA Dodgers and Toronto Blue Jays are even at two games apiece, with Game 5 on deck in LA tonight at 8 p.m. ET.

October 29, 2025

Toronto Blue Jays, LA Dodgers World Series matchup even at one game apiece

Toronto Blue Jays, LA Dodgers World Series matchup even at one game apiece

Toronto Blue Jays, LA Dodgers World Series matchup even at one game apiece

Heroic hitting performances, poetic pitching moments, a Jonas Brothers concert in the middle of the action — you truly never know what you’re going to see in the World Series. Here are the history-making highlights from this weekend’s Games 1 and 2 between the Toronto Blue Jays and LA Dodgers, plus a look ahead at tonight’s pivotal 8 p.m. ET Game 3 as the series moves to LA with teams even at one game apiece.

October 27, 2025

Previewing the World Series matchup between the Toronto Blue Jays and reigning champ LA Dodgers

Previewing the World Series matchup between the Toronto Blue Jays and reigning champ LA Dodgers

Previewing the World Series matchup between the Toronto Blue Jays and reigning champ LA Dodgers

East Coast vs. West Coast, Canada’s team vs. the reigning champs of America’s pastime, David vs. Goliath — there are so many ways to bill the best-of-seven World Series matchup between the American League champion Toronto Blue Jays and National League–winning LA Dodgers, which begins from Toronto tonight at 8 p.m. ET.

October 24, 2025

Seattle Mariners and Toronto Blue Jays will meet for Game 7, LA Dodgers return to World Series

Seattle Mariners and Toronto Blue Jays will meet for Game 7, LA Dodgers return to World Series

Seattle Mariners and Toronto Blue Jays will meet for Game 7, LA Dodgers return to World Series

Rogers Centre might still be shaking after the Toronto Blue Jays avoided elimination with last night’s 6–2 Game 6 win over the Seattle Mariners. Now it all comes down to tonight’s 8:08 p.m. ET Game 7, with a trip to the World Series on the line. Want it all, baby.

October 20, 2025

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