MLB’s strategy to attract women? Go with the (Aunt) FlowMLB’s strategy to attract women? Go with the (Aunt) Flow
MLB’s strategy to attract women? Go with the (Aunt) Flow
ICYMI, The GIST launched our official MLB partnership this week with a striking data point: It’s the most-attended sports league by women fans. Women are feeling increasingly welcomed by America’s pastime — partially because stadiums across MLB are more inclusive than ever, thanks to additional accommodations and partnerships with companies like Aunt Flow. This week, we spoke with Aunt Flow founder and CEO Claire Coder about the company’s partnership with MLB teams and how the league is considering women fans and their families with improved infrastructure, including access to free period care. About damn time.
May 23, 2026
Baseball on the rise in Canada after historic World Baseball Classic showingBaseball on the rise in Canada after historic World Baseball Classic showing
Baseball on the rise in Canada after historic World Baseball Classic showing
March 18, 2026
The 2026 World Baseball Classic (WBC) came to a close as Venezuela beat Team USA 3–2 in last night’s championship game. The final out is in the books, but this year’s exhilarating and record-setting tourney is only the beginning as the sport surges in Canada.
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 Spain vs. Argentina — previewing the men’s World Cup Final Spain vs. Argentina — previewing the men’s World Cup Final

39 days and 102 games later, it’s nearly time for the FIFA men’s World Cup final. Spain takes on Argentina this Sunday at 3 p.m. ET, so today co-hosts Ellen Hyslop and Steph Rotz preview the championship match, from the stars they think will shine to their final predictions to win it all.

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