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VOYAGE KC | Inspiring Conversations with Ellen Hyslop of The GIST
A conversation with Ellen Hyslop of The GIST.
September 08, 2026
SPORTS BUSINESS JOURNAL | NFL, The GIST deepen female fan push with multiyear extension
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The NFL and women-led sports media company The GIST are making a longer-term bet on female football fandom, having agreed to a multiyear extension of their content partnership after initially teaming up under a one-year deal during the 2025 season.
September 04, 2026
MARKETING BREW | Behind the scenes of The Gist’s first brand campaign
The sports media company is capitalizing on mass interest in the World Cup with a spot called “Fandom Belongs to Everyone.”
July 13, 2026
ROASTBRIEF | The GIST Launches “Fandom Belongs to Everyone” Campaign to Redefine Sports Culture
Building on the success of "Fandom is Female," the new inclusive cultural campaign and community movement challenges the outdated "default fan" narrative.
June 15, 2026
BASEBALL AND BRANDS | Baseball Is Playing a Different Game Off the Field
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From Play Ball Weekend to The GIST to a music-meets-MiLB capsule collection, MLB is executing one of the most cohesive brand expansion strategies in professional sports. Here’s what it actually means.
June 03, 2026
THE DRUM | MLB already had female fans, it just took a while to market to them
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The league’s new partnership with The Gist is about recognizing an audience that was already there.
June 01, 2026
MINISTRY OF SPORT | The Gist Announces Content Partnership with Major League Baseball (MLB)
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The Gist has officially announced a new content partnership with Major League Baseball (MLB), aimed at increasing engagement among female and younger fans through inclusive and accessible coverage.
May 28, 2026
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ACCESS NEWSWIRE | The GIST Doubles Revenue Amid Rising Demand for Equal Sports Coverage
March 25, 2026
Women-Owned Sports Media Company Sees Integrated Women's and Men's Sports Campaigns Surge 270%.
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Revolutionary Media Brand The GIST Reaches One Million Subscribers as It Continues to Shake Up the Sports World
October 10, 2024
PARITY | The GIST and Parity Forge First-of-its-Kind Partnership to Elevate Women Athletes in Branded Content
Today The GIST announced the official launch of their new Athlete Roster offering, integrating athlete-talent in branded content through their partnership with Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports.
October 10, 2024
PR NEWSWIRE | The GIST and Professional Women's Hockey League (PWHL) Team Up to Create Fan-First Content
The GIST and PWHL continue efforts towards expanding the reach of women's sports and female fandom across the United States and Canada
October 10, 2024
THE HOCKEY NEWS | The Gist and PWHL Formally Partner To Create More "Fan-First Content"
The Gist and the PWHL announced a formal partnership to reach fans, brands, and sponsors through "fan-first content."
October 08, 2024
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