How the Bhathal family is running PortlandHow the Bhathal family is running Portland
How the Bhathal family is running Portland
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The Bhathals are changing how the women’s sports game is played, from building the first-ever dual WNBA and NWSL practice facility to creating the first local channel dedicated to women’s sports. That synergy is helping the teams become a major draw for high-profile brand deals. This week, we spoke with Bhathal Merage in a rare interview ahead of her appearance at the Power Play Sports Sponsorship Accelerator about the benefits of owning both teams, both from an ownership and sponsorship perspective. As she put it, “one plus one equals five.” The math is mathin’.
March 20, 2026
Kynisca becomes FIFA Women's Champions Cup title partnerKynisca becomes FIFA Women's Champions Cup title partner
Kynisca becomes FIFA Women's Champions Cup title partner
January 27, 2026
This week, the inaugural FIFA Women's Champions Cup — the sport’s first-ever intercontinental club competition for women — is fielding its final rounds in London, England. The months-long tournament hasn’t exactly received mainstream media coverage, but that may change thanks to Kynsica’s new title sponsorship.
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 AUSL’s Golden Tickets are going viral and changing lives AUSL’s Golden Tickets are going viral and changing lives

Ready to smile?

Then look no further than today’s episode of The GIST of It. Today, co-hosts Ellen Hyslop and Steph Rotz are sharing the story of Athletes Unlimited softball’s viral Golden Tickets, handed out to college players around the country to let them know their dreams of becoming a pro softball player are about to come true. It’ll melt your heart in the best way.

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West Coast wellness franchise Bay Club extends hand to WNBA athletes amid free agency woes
As predicted earlier this week, the WNBA and WNBPA have agreed to a moratorium on free agency transactions as the two sides continue to iron out a new CBA. In the meantime, free agents are left in the lurch when it comes to training in offseason facilities — but universities and companies are closing the gap.
January 15, 2026