
Sports Business
Kynisca becomes FIFA Women's Champions Cup title partner
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January 27, 2026
This week, the inaugural FIFA Women's Champions Cup — the sport’s first-ever intercontinental club competition for women — is fielding its final rounds in London, England. The months-long tournament hasn’t exactly received mainstream media coverage, but that may change thanks to Kynsica’s new title sponsorship.
Read Full StoryThe GIST of It Podcast
Ep #549AUSL’s Golden Tickets are going viral and changing lives
April 21, 2026

Ready to smile?
Then look no further than today’s episode of The GIST of It. Today, co-hosts Ellen Hyslop and Steph Rotz are sharing the story of Athletes Unlimited softball’s viral Golden Tickets, handed out to college players around the country to let them know their dreams of becoming a pro softball player are about to come true. It’ll melt your heart in the best way.



















