The GIST

A double dose of heartbreak for Team Canada after men’s hockey gold medal loss

Hockey heartbreak likes company, apparently, after the worst kind of déjà vu saw Team Canada men’s hockey fall 2–1 in overtime to Team USA in yesterday’s gold medal game. Whichever stage of grief you’re experiencing, another red-and-white–clad fan is right there with you.

February 23, 2026

Everyone is playing (and paying) women’s flag football

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While there’s still higher male participation in the U.S., flag football is rapidly flourishing among women and girls. During the 2023–2024 season, nearly 43K girls played in high school (105% increase YoY), while other data suggests about 500K girls aged 6 to 17 years old participated at some level in 2023.

February 21, 2026

Team Canada’s hockey heartbreak marks end of an era

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Hearts shattered across the Great White North yesterday as Team Canada women’s hockey fell 2–1 to Team USA in overtime of the gold medal game. It certainly wasn’t the outcome Canadians wanted, but still a thrilling battle despite the odds. Always proud.

February 20, 2026

Underdogs and overtime winners: The latest from the Milano Cortina hockey rink

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Grab a Tim Hortons double-double and throw on that lucky jersey — it’s officially the time of the Olympics when Canadian joy is intrinsically linked to a small rubber puck. Let’s skate through the latest hockey headlines from the rink.

February 19, 2026

Olympic, Paralympic brands dazzle in front of record global audience at Milano Cortina 2026

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Americans dig the Winter Olympics. Last week, the first five days of the Winter Olympics wrapped with 26.5M viewers across NBC platforms, a 93% increase over a comparable period at Beijing 2022. This has been followed with record-breaking global audiences fueled by digital and social growth: Social engagement has doubled since Beijing 2022, with Olympic digital platforms surpassing 100M users.

February 19, 2026

American skier Mikaela Shiffrin aims to end eight-year medal drought

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American skiing star Mikaela Shiffrin, the winningest Alpine skier of all time, hasn’t won an Olympic medal since 2018 — and her final chance to reach the podium at these Games is in today’s 7:30 a.m. ET slalom. Drop right in on today’s story as her Olympic journey continues.

February 18, 2026

Norway’s dominating the Milano Cortina Olympics — but why?

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You’ve probably seen the viral clips of Norwegian skier Johannes Høsflot Klaebo dominating the competition, but did you notice Norway is also running away with the medal count at the Milano Cortina Olympics? The small country with a population of just 5.6M has already racked up a Games–leading 28 medals, and 12 of them are gold. “Winning” the Winter Games is nothing new for the Norwegians, who also boast the all-time Winter Olympic medals record. Let’s discuss the secrets to their success.

February 17, 2026

Parity SVP Alana Casner explains why brands adore athlete moms

Sports Business

Parity SVP Alana Casner explains why brands adore athlete moms

February 14, 2026

Let’s be clear: Advertisers do portray mothers across advertising, more so than women without children. But the standard portrayal features mothers as caretakers engrossed in domestic tasks and has changed little since the 1950s.

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The GIST of It Podcast

Ep #532

Mikaela Shiffrin's unmatched mental strength

February 19, 2026

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Mikaela Shiffrin's unmatched mental strength

Celebrate good times, c’mon!

On today’s pod, co-hosts Lauren Tuiskula and Alessandra Puccio honor a true Olympic icon: Mikaela Shiffrin, the most decorated Alpine skier of all-time and now a three-time Olympic gold medalist after winning yesterday’s slalom. Every Olympian’s journey is unique and Shiffrin’s return to the podium is no exception. Today, we’re going back to the beginning: from her Olympic debut at the 2014 Sochi games to the eight-year medal drought to her 2026 triumph, Shiffrin’s story is not only compelling, but important to share, particularly as it pertains to Olympian mental health.