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Gotham FC sees months-long marketing push come to fruition for July 15th game in Queens

Gotham FC sees months-long marketing push come to fruition for July 15th game in Queens

Sports Business

Gotham FC sees months-long marketing push come to fruition for July 15th game in Queens

Yesterday, Gotham FC hosted the Washington Spirit at Citi Field in Queens, NY, marking the first NWSL game at the venue, which is more accessible for many New Yorkers. The game sold over 40K tickets, beating the club’s single-game attendance record and NYC’s record for a women’s sports event. Let’s look at the marketing that helped this game stand out.

Women’s soccer star Julie Ertz chats about the World Cup marketing moment

Women’s soccer star Julie Ertz chats about the World Cup marketing moment

Women’s soccer star Julie Ertz chats about the World Cup marketing moment

Last month, retired women’s soccer stars and lifelong friends Julie Ertz and Kealia Watt launched their Style of Play podcast in what seems like a perfect moment. Not only is this undoubtedly the “summer of soccer” on U.S. soil, but everyone seems to be thinking about how to build momentum ahead of the 2027 FIFA Women’s World Cup.

MLB’s revamped Home Run Derby was a major success

MLB’s revamped Home Run Derby was a major success

MLB’s revamped Home Run Derby was a major success

From Patti LaBelle’s high notes to star-studded swings, MLB All-Star Week played all the hits in Philadelphia. Here’s the latest from the extra sparkly diamond before regular-season action resumes tomorrow.

AT&T assistant VP Sabina Ahmed chats about going all in on women’s sports

AT&T assistant VP Sabina Ahmed chats about going all in on women’s sports

AT&T assistant VP Sabina Ahmed chats about going all in on women’s sports

This summer, AT&T featured Angel City FC captain Sarah Gorden and Texas Tech soccer standout Kylie Bahr in its popular “She’s Connected” campaign, which the telecomms brand launched in 2020 to spotlight women athlete entrepreneurs. Last week, we spoke with AT&T assistant vice president, sponsorships & experiential Sabina Ahmed about the success it’s seen by investing in women athletes.

Spain cruises to World Cup final, awaits winner of England vs. Argentina

Spain cruises to World Cup final, awaits winner of England vs. Argentina

Spain cruises to World Cup final, awaits winner of England vs. Argentina

Here’s what you need to know as we race towards this Sunday’s grand finale.

MLB All-Star Week takes to Philadelphia with revamped Home Run Derby format

MLB All-Star Week takes to Philadelphia with revamped Home Run Derby format

MLB All-Star Week takes to Philadelphia with revamped Home Run Derby format

Somebody call Smash Mouth because MLB All-Star Week has arrived, with baseball’s best descending on Philadelphia for 48 more hours of glimmering festivities. From tonight’s Home Run Derby to tomorrow’s All-Star Game (ASG), here’s everything you need to know about MLB’s mid-summer classic.

Previewing France vs. Spain in the first World Cup semifinal

Previewing France vs. Spain in the first World Cup semifinal

Previewing France vs. Spain in the first World Cup semifinal

Saturday saw everyone’s favorite Viking eliminated as (hey) Jude Bellingham’s two goals for England sent Norway rowing back home. Meanwhile, Argentina’s Leo Messi got by with a little help from his friends to bid Switzerland adieu. Wednesday’s newsletter will have all the deets on that epic semifinal, because we have to focus on tomorrow’s between France and Spain.

France knocks out Morocco in the World Cup, plus the remaining quarter-final previews

France knocks out Morocco in the World Cup, plus the remaining quarter-final previews

Sports News

France knocks out Morocco in the World Cup, plus the remaining quarter-final previews

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July 10, 2026

One explosive FIFA men’s World Cup (WC) quarter-final (QF) down, three to go. Next week’s semis will be set by our next newsletter, so let’s get right to it.

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The GIST of It Podcast

Spain vs. Argentina — previewing the men’s World Cup Final

July 16, 2026

Listen on Apple Music Listen on Spotify

Spain vs. Argentina — previewing the men’s World Cup Final

Spain vs. Argentina — previewing the men’s World Cup Final

39 days and 102 games later, it’s nearly time for the FIFA men’s World Cup final. Spain takes on Argentina this Sunday at 3 p.m. ET, so today co-hosts Ellen Hyslop and Steph Rotz preview the championship match, from the stars they think will shine to their final predictions to win it all.

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Nelly Korda struggles in opening round of The Amundi Evian Championship

Nelly Korda struggles in opening round of The Amundi Evian Championship

Nelly Korda struggles in opening round of The Amundi Evian Championship

The Amundi Evian Championship — the LPGA’s fourth major of the season — teed off yesterday from the stunning French Alps, where history is on the line for world No. 1 Nelly Korda. Unfortunately, a nightmare start means the 27-year-old has quite the mountain to climb.

Olympian Colleen Quigley’s athlete collective is designed to break the sponsorship mold

Olympian Colleen Quigley’s athlete collective is designed to break the sponsorship mold

Olympian Colleen Quigley’s athlete collective is designed to break the sponsorship mold

The elite track & field business model is complicated, especially when it comes to athlete pay. The competitors shine globally every four years at the Olympics but, beyond that, fandom and media attention are devoted yet niche, which is why startup leagues like Athlos are trying to reach a wider, year-round audience. Athletes are also considering new, innovative ways to navigate today’s landscape. We recently spoke with Colleen Quigley, a former Olympic steeplechase competitor and Meridia co-founder who’s breaking the mold of the sport’s team structure with a new sponsorship and revenue-sharing model.

Gotham FC announces move to Queens’ Etihad Stadium in 2028

Gotham FC announces move to Queens’ Etihad Stadium in 2028

Gotham FC announces move to Queens’ Etihad Stadium in 2028

The NWSL’s Gotham FC made a huge announcement this week: In 2028, the team will move from New Jersey’s Sports Illustrated Stadium to Etihad Park, the massive, all-electric stadium being built in Flushing, Queens.

PWHL expands summer camp initiative across markets in year two, encouraging fandom and sponsor opportunities

PWHL expands summer camp initiative across markets in year two, encouraging fandom and sponsor opportunities

PWHL expands summer camp initiative across markets in year two, encouraging fandom and sponsor opportunities

Following success in year one, the PWHL announced the expansion of its PWHL Summer Camps program to over 30 events across 16 U.S. and Canadian cities. The camps — which feature PWHL staff and players — will take place over the next two months and welcome all ages and skill levels.

NBA champion Kyle Lowry retires as a Toronto Raptor

NBA champion Kyle Lowry retires as a Toronto Raptor

NBA champion Kyle Lowry retires as a Toronto Raptor

Five years ago, Kyle Lowry told us he’d retire as a Toronto Raptor — and the 40-year-old kept his promise yesterday, inking a one-day deal with the Raps and choosing to hang up his sneakers in Canada after an illustrious 20-year NBA career.

NWSL shares midseason growth metrics driven by increased attendance and access

NWSL shares midseason growth metrics driven by increased attendance and access

NWSL shares midseason growth metrics driven by increased attendance and access

On Friday, the NWSL shared midseason KPIs and milestones that illustrate explosive, multidimensional growth. The league saw gains across every major metric — a positive sign in the lead up to the 2027 FIFA Women’s World Cup.

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