Caddix lacrosse cleats fill crucial need in women’s market as Nike eyes lacrosse spaceCaddix lacrosse cleats fill crucial need in women’s market as Nike eyes lacrosse space
Caddix lacrosse cleats fill crucial need in women’s market as Nike eyes lacrosse space
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April 14, 2026
Nike netted a multiyear agreement with the Premier Lacrosse League (PLL) and the Women’s Lacrosse League (WLL) yesterday as the official apparel partner of both leagues. This includes Nike-designed uniforms and sideline apparel, but doesn’t include cleats, a white space in the women’s lacrosse world — one that Caddix, a new USA Lacrosse partner, is busy filling.
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 The Masters: The good, the bad, and the pimento cheese The Masters: The good, the bad, and the pimento cheese

It’s tee time.

The 90th edition of the Masters kicks off at Augusta National today. The Masters isn’t just the first of the PGA’s four major tournaments of the season — it’s also a golf competition steeped in tradition, both good and bad. On today’s episode of the GIST of It, co-hosts Ellen Hyslop and Steph Rotz dive deep on the Masters’ cultural significance, from the lush greens to the tournament’s history of racism and misogyny, before highlighting a few standout players we’re keeping an extra-close eye on this weekend.

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Women’s sports memorabilia is the next big thing, and The Realest is readyWomen’s sports memorabilia is the next big thing, and The Realest is ready
Women’s sports memorabilia is the next big thing, and The Realest is ready
In sports, fashion, media, and beyond, we’re seeing a multigenerational interest in nostalgia, one that women’s sports hasn’t always had the resources to meet. But that’s changing fast thanks to companies like The Realest, the authenticated memorabilia platform that raised $12M in funding earlier this year. In February, we spoke with founder and CEO Scott Keeney about how the new verified memorabilia brand has been able to break into the market, address authentication issues, and serve the women’s sports community like no one has before.
April 11, 2026