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Reigning champ Coco Gauff advances to second round of French Open

Reigning champ Coco Gauff advances to second round of French Open

Reigning champ Coco Gauff advances to second round of French Open

Between the protests, the heat wave, and Naomi Osaka’s couture, there’s almost too much to keep up with at the French Open as the second round gets underway. Good thing we have you covered — allez.

MLB’s strategy to attract women? Go with the (Aunt) Flow

MLB’s strategy to attract women? Go with the (Aunt) Flow

MLB’s strategy to attract women? Go with the (Aunt) Flow

ICYMI, The GIST launched our official MLB partnership this week with a striking data point: It’s the most-attended sports league by women fans. Women are feeling increasingly welcomed by America’s pastime — partially because stadiums across MLB are more inclusive than ever, thanks to additional accommodations and partnerships with companies like Aunt Flow. This week, we spoke with Aunt Flow founder and CEO Claire Coder about the company’s partnership with MLB teams and how the league is considering women fans and their families with improved infrastructure, including access to free period care. About damn time.

Montréal Victoire win first Walter Cup, captain Marie-Philip Poulin named playoff MVP

Montréal Victoire win first Walter Cup, captain Marie-Philip Poulin named playoff MVP

Montréal Victoire win first Walter Cup, captain Marie-Philip Poulin named playoff MVP

As you read and have surely seen all over your feed, Montréal Victoire captain Marie-Philip Poulin is a Walter Cup champion and playoff MVP, a moment that feels both long-overdue and serendipitous for one of the world’s greatest hockey players. In honor of MPP’s victory, let’s get re-acquainted with Captain Clutch’s trailblazing lore.

StubHub partners with Chicago Sky as sports teams recognize value of insights from ticketing platforms

StubHub partners with Chicago Sky as sports teams recognize value of insights from ticketing platforms

StubHub partners with Chicago Sky as sports teams recognize value of insights from ticketing platforms

On Monday, ticket resale marketplace StubHub announced a multiyear partnership with the Chicago Sky, marking the first deal of its kind in the WNBA. This isn’t just a win for fans looking for alternative ticket platforms — we’ve seen sports clubs’ ticketing partnerships offer valuable benefits for all parties.

MLV’s viewership engagement numbers through season championship illustrate power of media partnerships

MLV’s viewership engagement numbers through season championship illustrate power of media partnerships

MLV’s viewership engagement numbers through season championship illustrate power of media partnerships

Major League Volleyball (MLV) wrapped its inaugural “Match For A Million” championship on May 9th in front of a sold-out crowd of over 4.5K in Dallas. However, the league has been drawing a much bigger crowd all season long — after reorganizing and rebranding, media rights deals and a strong social push (featuring yours truly) brought volleyball to many more households.

Ottawa Charge force Game 4, plus San Jose joins the PWHL expansion party

Ottawa Charge force Game 4, plus San Jose joins the PWHL expansion party

Ottawa Charge force Game 4, plus San Jose joins the PWHL expansion party

On Wednesdays, we talk about women’s hockey. Well, that’s every day really. Today we’re covering tonight’s best-of-five Walter Cup Finals Game 4 and dissecting the PWHL’s latest expansion news. Drop that puck.

The Sports Bra provides new crowdfunding opportunity to scale up business while letting fans invest

The Sports Bra provides new crowdfunding opportunity to scale up business while letting fans invest

The Sports Bra provides new crowdfunding opportunity to scale up business while letting fans invest

Everyone wants to be in the women’s sports bar business these days, so The Sports Bra is making it easy for anyone to own a piece of the action. Yesterday, the Portland-based enterprise built on its expanding franchise business by rolling out a new investment opportunity: A crowdfunding campaign called “Own a Piece of The Bra.”

The GIST’s unofficial WNBA power rankings

The GIST’s unofficial WNBA power rankings

Sports News

The GIST’s unofficial WNBA power rankings

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May 18, 2026

Nearly two weeks in, here’s our unofficial power rankings heading into Week 3, plus one lingering question.

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The GIST of It Podcast

Spilling World Cup tea and talking tequila with Tobin Heath & Christen Press

May 21, 2026

Listen on Apple Music Listen on Spotify

Spilling World Cup tea and talking tequila with Tobin Heath & Christen Press

Spilling World Cup tea and talking tequila with Tobin Heath & Christen Press

The men’s FIFA World Cup is just three weeks away — which means it’s time to start studying up on the tournament’s biggest edition ever. Good thing USWNT legends Tobin Heath and Christen Press are today’s guests on The GIST of It, spilling the tea on their World Cup plans, the teams they’re most excited to cheer on, and their World Cup partnership with Don Julio 1942. Cheers to that.

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Previewing the 64-team NCAA softball tournament

Previewing the 64-team NCAA softball tournament

Previewing the 64-team NCAA softball tournament

The 64-team NCAA softball national championship tournament swings into action today with 16 double-elimination Regionals on deck. It’s all part of a massive moment for the sport before the Athletes Unlimited Softball League (AUSL) season begins next month. Batter up, baby.

Jess Smith breaks down the Golden State Valkyries’ billion-dollar strategy

Jess Smith breaks down the Golden State Valkyries’ billion-dollar strategy

Jess Smith breaks down the Golden State Valkyries’ billion-dollar strategy

The Golden State Valkyries may as well be in Valhalla (or Ballhalla, as they call it). Shortly after the team shared its season two promotional campaign, CNBC deemed the Valks a billion-dollar franchise — the first in women’s sports history. That’s no accident. Valkyries president Jess Smith and her team have been busy building a juggernaut brand — and in a region full of fervent fans and powerful sponsors, that becomes a billion-dollar pursuit. Last month, we spoke with Smith about the strategies she’s implemented to reach this pinnacle, as well as what’s going to keep the club climbing in year two.

PWHL adds two expansion franchises as new markets offer unique value

PWHL adds two expansion franchises as new markets offer unique value

PWHL adds two expansion franchises as new markets offer unique value

The PWHL is getting bigger and better…literally. After adding an expansion franchise in Detroit last week, the league announced new teams in Hamilton, ON, and Las Vegas, NV, yesterday. If those cities weren’t on your bingo card, you wouldn’t be alone — but each market brings its own value to the league. Feeling pucky.

Nielsen, ESPN share WNBA viewership insights that illustrate league’s growth among key demos

Nielsen, ESPN share WNBA viewership insights that illustrate league’s growth among key demos

Nielsen, ESPN share WNBA viewership insights that illustrate league’s growth among key demos

Earlier this week, Nielsen shared WNBA viewership insights from the 2025 season and the 2026 WNBA Draft. The numbers show impressive overall success, as well as high growth in specific demographics and regional markets. That, coupled with brand-new viewership data from ESPN, illustrates that the league is stronger than ever in year 30. Let’s get into the paint.

Montréal Victoire advance to their first PWHL Finals, will face Ottawa Charge

Montréal Victoire advance to their first PWHL Finals, will face Ottawa Charge

Montréal Victoire advance to their first PWHL Finals, will face Ottawa Charge

Pass the maple syrup because there’s an All-Canadian team PWHL final on deck, beginning tomorrow. Here’s how it happened.

New Endy partnership illustrates value of partnering with Canadian WNBA athletes

New Endy partnership illustrates value of partnering with Canadian WNBA athletes

New Endy partnership illustrates value of partnering with Canadian WNBA athletes

Canadian mattress brand Endy is returning as the WNBA’s official sleep partner in Canada, touting a new campaign that stars Canadian athletes across the league. The move doubles down on impressive fan growth in the country, which both Canadian and multinational brands are noting.

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