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Mikaela Shiffrin explains the value of sponsorship from U.S. Ski & Snowboard, Stifel, and luxury brands

Mikaela Shiffrin explains the value of sponsorship from U.S. Ski & Snowboard, Stifel, and luxury brands

Sports Business

Mikaela Shiffrin explains the value of sponsorship from U.S. Ski & Snowboard, Stifel, and luxury brands

Mikaela Shiffrin was one of the most recognized athletes heading into Milano Cortina 2026, and she emerged from the Games with more hype than ever before. Shiffrin is enjoying a new era for women Winter Olympians, who can now leverage their athletic success beyond the Games through fashion and media.

Setting the stage for the final two weeks of NBA regular-season action

Setting the stage for the final two weeks of NBA regular-season action

Setting the stage for the final two weeks of NBA regular-season action

The 20-team NBA postseason field is officially set, but all-important positioning is still up for grabs. Squads will be especially focused on avoiding the always stressful Play-In Tournament — where each conference’s seven through 10 seeds vie for the final two official playoff spots.

Sizing up the NHL playoff picture with 16 days left in the regular season

Sizing up the NHL playoff picture with 16 days left in the regular season

Sizing up the NHL playoff picture with 16 days left in the regular season

We’re officially in the homestretch of the NHL regular season, but only two squads have punched their tickets to the 16-team Stanley Cup Playoff, which begins on April 18th. Here’s the tale of two conferences.

Connecticut Sun sold to Houston ownership with plans to revive vintage Comets franchise

Connecticut Sun sold to Houston ownership with plans to revive vintage Comets franchise

Connecticut Sun sold to Houston ownership with plans to revive vintage Comets franchise

On Friday, the Mohegan Tribe — the longtime ownership group of the WNBA’s Connecticut Sun — reportedly sold the team to Houston Rockets owner Tilman Fertitta and family for a record $300M. The move solidified months of speculation that the W would steer the sale toward Houston after the league reportedly denied Boston’s even higher bid for $325M.

No. 1 UConn, No. 1 UCLA book spots in women’s Final Four

No. 1 UConn, No. 1 UCLA book spots in women’s Final Four

No. 1 UConn, No. 1 UCLA book spots in women’s Final Four

Elite Eight…more like Elite Great. So far two No. 1 seeds have punched tickets to the women’s Final Four — will the other two join them tonight?

No. 1 overall seed Duke eliminated, men’s Final Four field set

No. 1 overall seed Duke eliminated, men’s Final Four field set

No. 1 overall seed Duke eliminated, men’s Final Four field set

Meanwhile in the men’s tourney, brackets everywhere are busted and Saturday’s Final Four games are set. Fresh off yesterday’s massive upset, No. 2 seed UConn will play No. 3 Illinois, while No. 1 Arizona and No. 1 Michigan will square off in a heavyweight bout. Here’s how we got here.

Overtime’s first-of-its-kind UConn partnership heralds a new era of NIL brand integration

This month, Gen Z–focused basketball media company Overtime (OT) announced a content partnership with UConn women’s basketball — a first-of-its-kind deal for college sports. While embedded content studios aren’t new, head of OT Select and women’s basketball Sascha Malas told us earlier this month that universities haven’t partnered directly with media companies before.

Reliving the first half of the men’s Sweet 16

Reliving the first half of the men’s Sweet 16

Sports News

Reliving the first half of the men’s Sweet 16

🏀

March 27, 2026

Time flies when you’re dancing — just ask the four teams that have already shimmied their way into the men’s Elite Eight. The second half of the field will be decided today with the Final Four locked in before the end of the weekend.

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The GIST of It Podcast

Our spicy women’s March Madness predictions

April 02, 2026

Listen on Apple Music Listen on Spotify

Our spicy women’s March Madness predictions

Our spicy women’s March Madness predictions

Is it hot in here?

Or is it just these takes? On today’s episode of The GIST of It, co-hosts Steph Rotz and Lauren Tuiskula preview the women’s March Madness Final Four, a repeat of last year’s field featuring all four No. 1 seeds: UConn, South Carolina, Texas, and UCLA. Who will end up on top in this clash of queens? Steph and Lauren have a few ideas — and they might surprise you.

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Breaking down every women’s Sweet 16 matchup

Breaking down every women’s Sweet 16 matchup

Breaking down every women’s Sweet 16 matchup

Turns out New Jersey produces stellar hoopers. Vandy’s Mikayla Blakes, the nation’s leading scorer, and ND’s Hannah Hidalgo, one of the best two-way players in the game, both hail from the Garden State. There must’ve been something in the water.

Your 2026 men’s Sweet 16 preview

Your 2026 men’s Sweet 16 preview

Your 2026 men’s Sweet 16 preview

Texas is on an absolute heater, winning a nail-biter in the First Four, then upsetting No. 6 BYU and No. 3 Gonzaga in the span of five days. But this tournament only gets tougher — enter: the also scorching Boilermakers.

Denver Summit FC arranges a $40M private placement in historic first for women’s sports

Denver Summit FC arranges a $40M private placement in historic first for women’s sports

Denver Summit FC arranges a $40M private placement in historic first for women’s sports

On Monday, Mesirow Capital Markets — an independent, employee-owned financial services firm — arranged a $40M private placement (or private bond financing plan) for Denver Summit FC, the Denver-based NWSL expansion club set to break attendance records at its home opener this weekend.

The top storylines to follow this MLB season

The top storylines to follow this MLB season

The top storylines to follow this MLB season

A season that spans 162 games from March to September provides plenty of opportunity for pondering. The introduction of the Automated Ball-Strike Challenge System (ABS, more on that below) is undoubtedly the biggest shakeup of the season, but first, here are the other major storylines we’re following before first pitch.

Breaking down baseball’s biggest plot twist: The ABS Challenge System

Breaking down baseball’s biggest plot twist: The ABS Challenge System

Breaking down baseball’s biggest plot twist: The ABS Challenge System

This year’s campaign features an intriguing plot twist: The introduction of the Automated Ball-Strike (ABS) challenge system, which will allow players — specifically the batter, the pitcher, and the catcher — to challenge an umpire’s ball or strike call. From how it works to the unexpected fallout , here’s everything you need to know.

Can the Toronto Blue Jays run it back in 2026?

Can the Toronto Blue Jays run it back in 2026?

Can the Toronto Blue Jays run it back in 2026?

Nothing united Canada quite like the Blue Jays’ 2025 World Series run, and the impacts are still being felt long after the final out. Youth registration is skyrocketing, the talent pool is deepening, and the power of friendship is alive and well in the blue birds’ clubhouse.

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