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Team USA, Team Canada women's hockey to meet in group stage

Team USA, Team Canada women's hockey to meet in group stage

Team USA, Team Canada women's hockey to meet in group stage

Keep your friends close, but your Olympic frenemies closer — we’re breaking down both sides of today’s 2:10 p.m. ET women’s hockey group stage game between tourney favorites and archrivals Team Canada and Team USA.

February 10, 2026

AI prominence in Super Bowl ads ignites conversation about its role in women’s sports

AI prominence in Super Bowl ads ignites conversation about its role in women’s sports

AI prominence in Super Bowl ads ignites conversation about its role in women’s sports

Super Bowl (SB) ads are often a pulse check on trends in the year to come, at least from an advertising perspective — after all, these are the companies betting big on reaching the most Americans possible in a single spot. And this year, many SB ads featured AI companies and some were even created by AI, although a majority of SB viewers didn’t like them.

February 10, 2026

Seattle Seahawks put on defensive masterclass in Super LX win

Seattle Seahawks put on defensive masterclass in Super LX win

Seattle Seahawks put on defensive masterclass in Super LX win

The best course of action in life’s big moments? A return to the classics, like Dunkin’s star-studded Super Bowl commercial and the Seattle Seahawks’ defense-focused gameplan in last night’s 29–13 Vince Lombardi Trophy–clinching win over the New England Patriots. Let’s dig into the deets.

February 09, 2026

The only Super Bowl LX preview you need

The only Super Bowl LX preview you need

The only Super Bowl LX preview you need

The last time the Patriots were underdogs entering the Super Bowl? 2001, the season they won their first-ever title and kicked off a dynastic run that included six Lombardi Trophies. Speaking of, a win today and they’ll break a tie with the Pittsburgh Steelers for the most Super Bowl victories in NFL history.

February 08, 2026

Brands at the Super Bowl are considering women’s sports, women fans more than ever

Brands at the Super Bowl are considering women’s sports, women fans more than ever

Brands at the Super Bowl are considering women’s sports, women fans more than ever

Women make their way to Radio Row

February 07, 2026

Parity survey shows higher fan engagement around women athletes ahead of the Winter Olympics

Parity survey shows higher fan engagement around women athletes ahead of the Winter Olympics

Parity survey shows higher fan engagement around women athletes ahead of the Winter Olympics

On Monday, women athlete partnership platform Parity shared results from a survey of almost 12K adults across the U.S., Canada, the UK, Ireland, and Australia on how sports fans perceive gender equity in the upcoming Winter Olympics.

February 05, 2026

Mark McMorris withdraws from big air competition after scary crash

Mark McMorris withdraws from big air competition after scary crash

Mark McMorris withdraws from big air competition after scary crash

Preparing for the Games is no easy feat, never mind adding in an untimely injury. Sadly, that’s exactly what happened to beloved Canadian snowboarder Mark McMorris and iconic American skier Lindsey Vonn. Let’s discuss the latest on these Olympic powerhouses.

February 05, 2026

Milan’s main ice hockey arena good to go as Olympics begin

Milan’s main ice hockey arena good to go as Olympics begin

Sports News

Milan’s main ice hockey arena good to go as Olympics begin

🏅

February 04, 2026

Nothing like just beating a deadline

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The GIST of It Podcast

Heated rivalry: It’s time for Canada vs. the U.S. in Olympic women’s hockey

February 10, 2026

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Heated rivalry: It’s time for Canada vs. the U.S. in Olympic women’s hockey

Heated rivalry: It’s time for Canada vs. the U.S. in Olympic women’s hockey

The iciest, spiciest rivalry.

Today, we’re doing what we do best at The GIST: discuss perhaps the best rivalry in all of sports — Team Canada vs. Team USA women’s hockey. With the group stage of the Olympic women’s tourney almost wrapped, today’s 2:10 p.m. ET showdown is shaping up to be a gold medal match preview. Let’s skate to it.

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Rebel Girls doubles down on sports partnership in new AU Pro Basketball deal

Rebel Girls doubles down on sports partnership in new AU Pro Basketball deal

Rebel Girls doubles down on sports partnership in new AU Pro Basketball deal

In an exclusive with The GIST today, Gen Alpha girls empowerment brand Rebel Girls (RG) is announcing a new media partnership with Athletes Unlimited’s basketball arm, AU Pro Basketball (AUBB). While basketball has been a priority for RG, evidenced by activations with A’ja Wilson and Sabrina Ionescu, this is the brand’s first foray into hoops at the organizational level.

February 03, 2026

Unrivaled breaks women’s basketball attendance record with Philadelphia Tour Stop

Unrivaled breaks women’s basketball attendance record with Philadelphia Tour Stop

Unrivaled breaks women’s basketball attendance record with Philadelphia Tour Stop

Sorry if we sound like an, ahem, broken record, but blame it on Unrivaled because the innovative women’s basketball 3v3 league just keeps setting new standards — and Week 4 isn’t even over. Let’s discuss yet another weekend of smashed ceilings.

February 02, 2026

World No. 1 Carlos Alcaraz wins Australian Open, clinches career Grand Slam

World No. 1 Carlos Alcaraz wins Australian Open, clinches career Grand Slam

World No. 1 Carlos Alcaraz wins Australian Open, clinches career Grand Slam

While you were almost certainly sleeping, tennis history was made in Melbourne during this weekend’s Australian Open finals. Here’s what you missed on Glee the signature blue hard courts of Rod Laver Arena.

February 02, 2026

How Naomi Osaka’s legacy off the court rivals her accomplishments on it

How Naomi Osaka’s legacy off the court rivals her accomplishments on it

How Naomi Osaka’s legacy off the court rivals her accomplishments on it

The intrigue surrounding Naomi Osaka goes far beyond tennis. Born to a Japanese mom and Haitian-American dad, Osaka trained diligently to become one of American tennis’ top stars.

January 31, 2026

World No. 1 Aryna Sabalenka to face No. 5 Elena Rybakina for third Australian Open title

World No. 1 Aryna Sabalenka to face No. 5 Elena Rybakina for third Australian Open title

World No. 1 Aryna Sabalenka to face No. 5 Elena Rybakina for third Australian Open title

With very few surprises along the way, the star-studded Australian Open finals are finally set, with the women’s title match tomorrow at 3:30 a.m. ET and the men’s Sunday at the same time. Stock up on coffee and read on for what to expect at Rod Laver Arena.

January 30, 2026

New WNBA franchises embrace winning marketing tactics as they build local hype

New WNBA franchises embrace winning marketing tactics as they build local hype

New WNBA franchises embrace winning marketing tactics as they build local hype

Though the WNBA’s 2026 season schedule remains up in the air due to ongoing CBA negotiations, forthcoming W franchises are rolling ahead with preseason marketing campaigns.

January 29, 2026

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