The GIST

The last time the Patriots were underdogs entering the Super Bowl? 2001, the season they won their first-ever title and kicked off a dynastic run that included six Lombardi Trophies. Speaking of, a win today and they’ll break a tie with the Pittsburgh Steelers for the most Super Bowl victories in NFL history.

February 08, 2026

Parity survey shows higher fan engagement around women athletes ahead of the Winter Olympics

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On Monday, women athlete partnership platform Parity shared results from a survey of almost 12K adults across the U.S., Canada, the UK, Ireland, and Australia on how sports fans perceive gender equity in the upcoming Winter Olympics.

February 05, 2026

Mark McMorris withdraws from big air competition after scary crash

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Preparing for the Games is no easy feat, never mind adding in an untimely injury. Sadly, that’s exactly what happened to beloved Canadian snowboarder Mark McMorris and iconic American skier Lindsey Vonn. Let’s discuss the latest on these Olympic powerhouses.

February 05, 2026

Milan’s main ice hockey arena good to go as Olympics begin

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Nothing like just beating a deadline

February 04, 2026

Rebel Girls doubles down on sports partnership in new AU Pro Basketball deal

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In an exclusive with The GIST today, Gen Alpha girls empowerment brand Rebel Girls (RG) is announcing a new media partnership with Athletes Unlimited’s basketball arm, AU Pro Basketball (AUBB). While basketball has been a priority for RG, evidenced by activations with A’ja Wilson and Sabrina Ionescu, this is the brand’s first foray into hoops at the organizational level.

February 03, 2026

Unrivaled breaks women’s basketball attendance record with Philadelphia Tour Stop

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Sorry if we sound like an, ahem, broken record, but blame it on Unrivaled because the innovative women’s basketball 3v3 league just keeps setting new standards — and Week 4 isn’t even over. Let’s discuss yet another weekend of smashed ceilings.

February 02, 2026

World No. 1 Carlos Alcaraz wins Australian Open, clinches career Grand Slam

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While you were almost certainly sleeping, tennis history was made in Melbourne during this weekend’s Australian Open finals. Here’s what you missed on Glee the signature blue hard courts of Rod Laver Arena.

February 02, 2026

How Naomi Osaka’s legacy off the court rivals her accomplishments on it

Sports Business

How Naomi Osaka’s legacy off the court rivals her accomplishments on it

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January 31, 2026

The intrigue surrounding Naomi Osaka goes far beyond tennis. Born to a Japanese mom and Haitian-American dad, Osaka trained diligently to become one of American tennis’ top stars.

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The GIST of It Podcast

Ep #528

Our favorite Milano Cortina Olympic storylines

February 05, 2026

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Our favorite Milano Cortina Olympic storylines

The Games are almost here!

It’s the pod you’ve all been waiting for: It’s time to preview the major storylines ahead of the Milano Cortina Olympics. The Opening Ceremony is tomorrow, and a few events are already underway in Italy. We could chat for hours about all the great athletes competing in this year’s Games, but for our purposes, we’ll focus on a few major storylines in this episode, including equality at the Games, the construction issues still plaguing the events, and of course, the athletes you need to know.