The GIST

Women’s sports memorabilia is the next big thing, and The Realest is ready

In sports, fashion, media, and beyond, we’re seeing a multigenerational interest in nostalgia, one that women’s sports hasn’t always had the resources to meet. But that’s changing fast thanks to companies like The Realest, the authenticated memorabilia platform that raised $12M in funding earlier this year. In February, we spoke with founder and CEO Scott Keeney about how the new verified memorabilia brand has been able to break into the market, address authentication issues, and serve the women’s sports community like no one has before.

April 11, 2026

The impact of the 65-game rule on the NBA MVP race

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The NBA postseason picture is taking shape ahead of the regular-season finale on Sunday. And while the Eastern Conference middle-of-the-standings traffic jam is intriguing, the league MVP race is providing the real drama. The culprit? A little something called the 65-game rule. Let’s discuss.

April 10, 2026

Everything you need to know about the 90th Masters Tournament

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The first of the PGA’s four majors, the Masters Tournament is typically held during the first full week of April. Unlike other majors, which are held at different courses every year, the Augusta National Golf Club in Augusta, Georgia, is the permanent home of the Masters and has been since the tournament’s inception in 1934.

April 09, 2026

WNBA, NY Liberty launch campaigns to celebrate 30-year anniversary

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On Tuesday, the WNBA launched its campaign to celebrate its 30th season. The initiatives play into the nostalgia love among W fans, and we chatted with WNBA business growth AVP Keri Lenker last week about the league’s plans, the data that informed the campaign, and why brands are jumping on the bandwagon. All aboard.

April 09, 2026

WNBA star Lexie Hull explains power of word-of-mouth recommendations among women consumers

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On March 31st, WNBA star Lexie Hull co-launched Forta, a skincare brand designed for athletes. She’s amplifying her brand on Faves, a new platform that allows athletes to recommend products they actually use.

April 09, 2026

The WNBA free agent frenzy is underway

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Whether it’s Angel Reese’s jaw-dropping trade to the Atlanta Dream or the free agent frenzy that’s only just begun, the WNBA keeps making headlines ahead of its milestone 30th season. No time to waste — let’s hoop right to it.

April 08, 2026

Angel Reese’s move to the Atlanta Dream to have massive business implications

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In a shocking, blockbuster trade yesterday, the Chicago Sky sent Angel Reese to the Atlanta Dream for Atlanta’s first-round picks in 2027 and 2028. It’s a bold move that the Dream believes will revamp their roster, but also has implications beyond the court. Does this mean Chi-Town Barbie is now A-Town Barbie? Let’s explore.

April 07, 2026

Charlotte leads as potential WTA Finals host, which could benefit the banking capital and related financial brands

Sports Business

Charlotte leads as potential WTA Finals host, which could benefit the banking capital and related financial brands

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April 07, 2026

Charlotte, NC, has emerged as the leading contender to host the WTA Finals in 2027 after the three-year deal to host the WTA’s final tournament in Riyadh, Saudi Arabia, wraps later this year. The North Carolina city is being floated as an option amid geopolitical tensions in the Gulf, which have already affected the sporting calendar.

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The GIST of It Podcast

Ep #546

The Masters: The good, the bad, and the pimento cheese

April 09, 2026

Listen on Apple Music Listen on Spotify

The Masters: The good, the bad, and the pimento cheese

It’s tee time.

The 90th edition of the Masters kicks off at Augusta National today. The Masters isn’t just the first of the PGA’s four major tournaments of the season — it’s also a golf competition steeped in tradition, both good and bad. On today’s episode of the GIST of It, co-hosts Ellen Hyslop and Steph Rotz dive deep on the Masters’ cultural significance, from the lush greens to the tournament’s history of racism and misogyny, before highlighting a few standout players we’re keeping an extra-close eye on this weekend.