The GIST

Why Canadian Tire’s 50/50 milestone is a masterclass in sports business

In 2023, Canadian Tire Corporation (CTC) gave itself a three-year deadline to hit a 50/50 split of sponsorship dollars going towards women's and men’s professional sports. On Wednesday, the company achieved it. More than a milestone, this is a seismic shift in the sports business ecosystem.

October 20, 2026

Spilling the tea on the 2026-27 NBA season

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The NBA returns with tomorrow’s juicy tripleheader — but the best part of men’s basketball is the drama. The tea is always piping hot on the hardwood, and this season’s scorching storylines hinge on the whereabouts of the league’s superstars.

October 19, 2026

Previewing the 2026 WNBA Finals

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The Golden State Valkyries and Atlanta Dream hit the hardwood today at 3:30 p.m. ET for Game 1 of the best-of-seven WNBA Finals. Rumor has it defense wins championships, but only one defensive juggernaut can win their franchise’s first-ever title.

October 17, 2026

Milwaukee Brewers sweep two-time defending champ LA Dodgers, advance to first World Series in 44 years

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From the downing of a dynasty to unlikely clutch performances, postseason baseball remains full of surprises. One half of the World Series matchup is officially set, and the other half could be decided by the end of the weekend.

October 16, 2026

NWSL playoff push is on with three weeks remaining

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There are just three weeks to go in the NWSL regular season and six of eight playoff spots still to be claimed. With so much still up in the air, let’s narrow in on tomorrow’s tilts, featuring eight teams still firmly in contention. Every inch matters in these very tight standings.

October 16, 2026

Being authentic in the workplace with Susie Piotrkowski

Susie Piotrkowski is one of one: At ESPN, she drives the growth of women’s sports across the network’s massive portfolio. It’s a pretty big job, so she’s all about incremental progress — what can we do today to make women’s sports easier to find, watch, and be a fan of?

October 15, 2026

The Call Up: New Platform from The GIST Helping Women Build Careers in Sports and Tackle Industry Challenges

New career platform gives women the insights, opportunities and connections to break into the sports industry, advance their careers and open doors for others.

October 14, 2026

LA Dodgers, Shohei Ohtani down 2-0 as NLCS heads to LA

Sports News

LA Dodgers, Shohei Ohtani down 2-0 as NLCS heads to LA

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October 14, 2026

October baseball, where the leaves fall as the stakes rise. From defending champs on the brink to a back-and-forth showdown, let’s discuss the two Championship Series Game 3s on deck.

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The GIST of It Podcast

Ep #598

Busting barriers in women's sports with Haley Wickenheiser and Eva Salem of Canadian Tire

October 20, 2026

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Busting barriers in women's sports with Haley Wickenheiser and Eva Salem of Canadian Tire

A big thank you to our friends at Canadian Tire Corporation (CTC) for sponsoring this episode of The GIST of It, featuring an interview with women’s hockey legend Hayley Wickenheiser and CTC’s Chief Marketing Officer Eva Salem. Together with co-host Ellen Hyslop, the gals discuss the groundbreaking women’s sports work spearheaded by CTC, which is grounded in the transformative power of visibility, investment, and most of all, community. Now that’s girl power.