Klarna, Sports Innovation Lab, Togethxr, and Ali Krieger team up to close gender gap in sports merch
The gender gap in sports viewership and valuations may be closing, but there’s one area of the women’s sports ecosystem where supply is far behind demand: merchandise. On Wednesday, payment network Klarna and fan intelligence company Sports Innovation Lab (SIL) estimated the value of the women’s sports merch market at $4B.
June 28, 2024