On Monday, the pair announced a multi-year, multimillion dollar deal to invest more than 90% (!!!) of Ally’s media budget in ESPN’s women’s sports broadcasts, beginning with March’s ACC women’s and men’s basketball championships.

As we covered in yesterday’s episode of The GIST of It, the U.S. Third Circuit Court of Appeals heard oral arguments in Johnson v. NCAA on Wednesday, and a three-judge panel from the City of Brotherly Love ripped into the organization’s business model.

On Wednesday, the regional sports broadcaster skipped $140 million in interest payments to its bondholders, a sign that Diamond is prepping to file for bankruptcy.

wo commercials supporting female participation in football aired during the big game, but each had a different pitch — an NFL-backed spot highlighted flag football, while the other promoted girls’ tackle football.

Yesterday, the women’s sports organization announced that most of its 2023 hoops slate will air on WNBA League Pass, creating a unique partnership in the women’s basketball space.

According to a Friday report, sports media experts recently convened for a three-hour, closed-door meeting to discuss broadcast audience measurement following complaints about Nielsen’s practices.

The media conglomerate unveiled a new corporate structure on Wednesday, separating the sports broadcaster from the rest of Disney’s linear TV networks without formally spinning it off.

After the WNBA opened a probe into the Las Vegas Aces for discrimination, the league launched another investigation into the team’s potential breach of salary cap rules, according to a Wednesday report.

In a survey published yesterday, industry execs worldwide identified women’s sports as a key growth opportunity, projecting that revenue will increase by at least 15% in the next three to five years.

According to a Monday report, social media follower counts rose for the tennis players profiled in the first five episodes of the show, which aims to build hype for the sport and its up-and-comers.

While the team dominated WNBA free agency last week, a Thursday report revealed that Liberty star Sabrina Ionescu (pronounced yo-NESS-coo) will drop a signature shoe with Nike in the fall.

On Thursday, the University of Alabama launched Yea Alabama, an online NIL entity that allows both fans and sponsors to contribute to the school and its athletes.