
Sports Business
LOVB enters unique multiyear partnership with smart gym company Tonal
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February 09, 2024
League One Volleyball (LOVB) and home gym system Tonal have partnered to offer volleyball-centric workout programs and a unique family-focused program. The pro women’s volleyball league won’t launch until November, but it secured Tonal’s first league partnership.
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Well that ain’t it.
Today’s episode of The GIST of It is all about Ironman (no, not this Iron Man) after the sport’s governing body recently announced that women won’t have their own championship race starting in 2026. It’s only been three years since the sport separated the women’s and men’s events — and the ripple effects of shifting back are vast.
Co-hosts Ellen Hyslop and Steph Rotz provide the context you need before digging into the details about the decision itself, including how it will disproportionately affect women competitors. Not cool.