🥎 She’s all that
Athletes Unlimited names Kim Ng as senior advisor to new softball league
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Athletes Unlimited (AU) just recruited a major heavy-hitter to headline their brand-new softball league: MLB front office veteran Kim Ng. The longtime baseball exec and first-ever female MLB general manager (GM) is now joining the Athletes Unlimited roster as a senior advisor to oversee the development of the Athletes Unlimited Softball League (AUSL).
July 03, 2024
🥎 A league of their own
Athletes Unlimited announces new pro softball league
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Good news, softball fans — there’s a new pro league rounding the bases. Athletes Unlimited’s (AU) pro softball arm will now include Athletes Unlimited Softball League (AUSL), a traditional-style softball season set to launch in 2025 that represents a major development for a game that has spent decades building to a sustainable pro league.
June 05, 2024
Athletes Unlimited Pro Softball announces multi-year deal to bring the league to Kansas
Athletes Unlimited Pro Softball announces multi-year deal to bring the league to Kansas
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Last Friday, Athletes Unlimited (AU) Pro Softball announced a multi-year agreement with Wichita State University to bring pro softball to Kansas, creating the first pro women’s sports league to play a full season in Wichita.
November 20, 2023
The 2023 Women's College World Series reaches new viewership highs
The 2023 Women's College World Series reaches new viewership highs
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The NCAA softball competition reached new viewership highs when Oklahoma scored its third consecutive championship on Thursday, strengthening the tournament’s business bonafides along the way.
June 12, 2023
Athletes Unlimited will play a doubleheader during the Little League Softball World Series
Athletes Unlimited will play a doubleheader during the Little League Softball World Series
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Last Friday, the women’s sports organization announced a doubleheader showdown during August’s Little League Softball World Series in order to promote the sport’s whole ecosystem.
June 05, 2023
The University of Arkansas announced an operating surplus in FY 2022
The University of Arkansas announced an operating surplus in FY 2022
🏀🥎
On Friday, the school’s athletics department announced an operating surplus of $8.19 million in FY 2022, outpacing its pre-pandemic totals.
January 23, 2023
NIL platform MarketPryce booked agreements with eight athletes on Monday to launch MP Content Crew
NIL platform MarketPryce booked agreements with eight athletes on Monday to launch MP Content Crew
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During a three month pilot program, the creator network will create educational financial content for fellow collegiate players.
November 02, 2022
Game 2 of WCWS championship series garners whopping 1.7 million viewers
Game 2 of WCWS championship series garners whopping 1.7 million viewers
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June 13, 2022
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Ep #384

Gender parity at the Paris Olympics

July 25, 2024
Gender parity at the Paris Olympics

The Paris Olympics are almost here!

In a very special episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz dive into gender parity at the Olympics, sponsored by our pals at Canadian Tire. Since 1900 when women first competed at the Olympics to 2024, there’s been enormous progress in terms of gender equity at the Games — and the Paris Olympics will be the most equitable ever.

In addition to discussing the history of women at the Olympics, this episode features two insightful conversations with Kim Saunders of Canadian Tire and Julia Wilkinson, a former Team Canada Olympic swimmer, who have both seen the growth of women’s sports firsthand from a business and athlete perspective. Trust us — you don’t want to miss this.