Tennis

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Topps teams up with the Winners Alliancefor the first group licensing agreement in tennis history

The retail company’s subsidiary Topps teamed up with the Winners Alliance, the for-profit arm of the Professional Tennis Players Association (PTPA), for the first group licensing agreement in the sport’s history.

March 24, 2023

On signs head-to-toe apparel deal with tennis stars

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On Monday, the sportswear company signed head-to-toe apparel deals with WTA world No. 1 Iga Świątek and ATP No. 39 Ben Shelton, who became the first tennis players to score sponsorship agreements with the emerging brand.

March 22, 2023

CVC Capital Partners will invest $150M for a 20% stake in WTA Ventures

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It’s a rich woman’s world for the WTA. Yesterday, it announced a long-awaited strategic partnership with CVC Capital Partners, who will invest $150M for a 20% stake in WTA Ventures, the organization’s new commercial strategy arm.

March 08, 2023

SOURCE: MIKE COPPOLA/GETTY IMAGES FOR MORGAN STANLEY

Morgan Stanley sponsors WTA's youth-focused initiative

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On Wednesday, the tennis organization scored Morgan Stanley as a global sponsor and presenting partner of its youth-focused “Come Play” initiative, a multi-pronged approach to targeting younger audiences.

March 03, 2023

SOURCE: STRINGER/ANADOLU AGENCY VIA GETTY IMAGES

Netflix's Break Point results in social media follower increase for tennis players

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According to a Monday report, social media follower counts rose for the tennis players profiled in the first five episodes of the show, which aims to build hype for the sport and its up-and-comers.

February 08, 2023

The WTA, ATP and the possibility of a formal collaboration

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The WTA is weighing a bevy of business decisions that could dramatically alter the sport’s financial picture, including the possibility of a formal collaboration with the ATP.

January 23, 2023

Free People’s sportswear vertical inked a deal with former U.S. Open champ Sloane Stephens

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FP Movement is starting the 2023 tennis season with a roster addition. Free People’s sportswear vertical inked a deal with former U.S. Open champ Sloane Stephens on Friday, broadening its reach in the evolving tennis apparel space.

January 09, 2023

Sports Biz

High profile athletes including Naomi Osaka named in FTX lawsuit

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November 18, 2022

Several high-profile athletes and celebrities were named as defendants in a class action suit filed against the FTX cryptocurrency exchange on Tuesday.

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SOURCE: TIM CLAYTON/CORBIS VIA GETTY IMAGES

Serena Williams' US Open run generates record viewership, engagement

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Serena Williams isn’t the only one picking up wins during her farewell tour.

September 02, 2022

Serena Williams draws record viewership to US Open

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The Serena Williams effect is going strong.

August 31, 2022

Naomi Osaka’s skincare brand Kinlò signs five athletes to NIL deals

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August 17, 2022

SOURCE: JULIAN AVRAM/ICON SPORTSWIRE VIA GETTY IMAGES

Serena Williams' retirement announcement spurs engagement

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August 12, 2022

Women's tennis body WTA accepts $150 million bid from private equity firm CVC Capital Partners

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July 06, 2022

JEFF CHEVRIER/ICON SPORTSWIRE VIA GETTY IMAGES

CVC Capital Partners, Saudi Arabia inquire about investment in WTA

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June 22, 2022

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