🎾 Money talks
WTA and PIF announce multiyear partnership
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Much to the chagrin of at least two tennis legends, the Women’s Tennis Association (WTA) and Saudi Arabian Public Investment Fund (PIF) entered a multiyear partnership on Monday. The eyebrow-raising but not unexpected alliance comes on the heels of last month’s announcement that the WTA Finals will be hosted in Riyadh through 2026.
May 22, 2024
🎾 Plugged in servers
Microsoft renews its partnership with the Billie Jean King Cup
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On Thursday, the Billie Jean King (BJK) Cup extended its partnership with Microsoft through 2026. It focuses on developing tech solutions for the women’s national team tennis tournament by utilizing the Azure cloud platform, allowing Microsoft to flex its computing muscles in women’s sports amid explosive sector growth.
May 06, 2024
🎾 Plot twist
Saudi Arabia selected as WTA Finals host through 2026
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It turns out all the rumors are true. After much deliberation, the WTA Finals will take place in Riyadh, Saudi Arabia, from 2024 to 2026. Despite human rights concerns from women’s tennis athletes and journalists, the WTA ultimately followed the money.
April 05, 2024
🎾 Meeting their match
Saudi Arabia reportedly makes push to merge ATP, WTA with proposed PIF Tour
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According to The Telegraph, Saudi Arabia’s Public Investment Fund (PIF) wants to merge the WTA and ATP tennis tours with a limited-time, $2B offer that expires in 90 days. The rebranded PIF Tour would reportedly replace the proposed Premium Tour, a joint WTA–ATP circuit that’s been in development since January.
March 15, 2024
🎾 A full-court approach
A proposed WTA-ATP merger is picking up steam
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The women’s tour is particularly receptive to the concept, which would produce a new “Premium Tour” to exist alongside the Grand Slams — and offer women athletes equal pay.
January 31, 2024
🎾 A royal court
Saudi Arabia's Public Investment Fund pursues right to the Billie Jean King Cup
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This adds to Saudi Arabia’s ongoing interest in women’s tennis tournaments like the 2023 and 2024 WTA Finals.
January 17, 2024
🎾 Serving game
Fitness company Kyanee signs tennis star Ons Jabeur as its global brand ambassador
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After several major plays to host international tennis events, including the WTA Finals, Saudi Arabia had a quiet December for women’s sports moves.
January 12, 2024
The WTA is looking to grow by installing new leadership at WTA Ventures
The WTA is looking to grow by installing new leadership at WTA Ventures
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November 29, 2023
The WTA has faced recent criticism for not supporting its athletes, culminating in a turbulent WTA Finals in Cancun earlier this month.
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Ep #374

Olympic trials continue & a celebration of Title IX

June 18, 2024
Olympic trials continue & a celebration of Title IX

Hey there!

On today’s episode of The GIST of It, co-host Steph Rotz and guest host Lauren Tuiskula discuss two big upcoming events: the 2024 Paris Olympics and the anniversary of the passage of Title IX, the landmark U.S. civil rights law.

First up, Steph and Lauren chat through the ongoing U.S. Olympic swimming trials and this weekend’s track & field trials, where some Olympic hopeful’s dreams will come true.

Then in part two, the gals dig into Title IX ahead of the 52nd anniversary this Sunday, June 23rd. The law has been crucial in leveling the playing field for women in sports, but there are still areas where it falls short.

A big thank you to our friends at Aflac for powering today’s episode! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com/thegist.

And another thank you to Gainbridge for supporting today’s pod! The digital financial services leader wants to help you support women’s sports at the grassroots level. Visit ParityNow.co/ParityWeek to apply for $150K in grant money for orgs making a difference for women and girls in sport.

Continue Reading

Parity Week kicks off at the Billie Jean King Cup
Parity Week kicks off at the Billie Jean King Cup
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For the second consecutive year, the earnings from the World Cup of women’s tennis are on par with the Davis Cup, the men’s equivalent.
November 08, 2023
Saudi Arabia is in talks to host pro tennis tournaments
Saudi Arabia is in talks to host pro tennis tournaments
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Saudi Arabia is following up its World Cup win with another tournament play — this time, beginning talks with IMG to take over the Miami Open or Mutua Madrid Open.
November 06, 2023
Tennis stars are speaking out amid poor playing conditions at the WTA finals
Tennis stars are speaking out amid poor playing conditions at the WTA finals
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The ongoing 2023 WTA Finals are serving as a tipping point for tennis’ biggest stars to call out the WTA for poor playing conditions and a lack of athlete protections or guaranteed salaries.
November 01, 2023
Coco Gauff took home $3M for US Open win
Coco Gauff took home $3M for US Open win
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With Saturday's US Open victory, 19-year-old Coco Gauff became the first American teenager to claim a Grand Slam singles title this century and just the fourth to do it in the Open Era.
September 11, 2023
The WTA and ATP discuss a possible merger
The WTA and ATP discuss a possible merger
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Later this month, executives from both pro tennis leagues will meet in London for a two-day summit about the possibility of a united tour.
September 06, 2023