The GIST

Wasserman’s research arm publishes key global insights on women sports fans

The Collective — the women’s sports research branch of talent agency giant Wasserman — published new insights yesterday on women sports fans globally. Its most recent findings indicate women are a growing demographic in sports fandoms, one that activates more keenly around brands — something The GIST knows very well. *winks*

October 04, 2024

Athlos NYC shows early signs of success in inaugural meet

Last Thursday, women’s track meet Athlos NYC took off at Icahn Stadium in Manhattan, and seemed to be everything founder Alexis Ohanian billed it to be. As we wait for official viewership and attendance numbers, immediate IRL impressions suggest Athlos could be the next major event on the Big Apple’s sports calendar between the US Open and the NYC Marathon.

September 30, 2024

New league Grand Slam Track signs women’s 100m hurdles Olympic medalists

In an exclusive conversation with The GIST yesterday, pro track competition Grand Slam Track’s (GST) director of athletes and racing Kyle Merber shared that the new league recently signed three Olympic medalists. As the Diamond League raises its prize money and Alexis Ohanian’s Athlos happens tomorrow, GST’s additions prove the sport is ripe for development — it just needs a little repackaging.

September 25, 2024

NBC sees record Paralympic viewership numbers after increased investment

The numbers are finally in for NBCUniversal’s coverage of the 2024 Paralympics, and the athletes weren’t the only ones shattering records. After offering 1.5K hours of coverage this year, the network reached a record 15.4M total viewers, proving there’s an immense audience opportunity for the Games.

September 18, 2024

SponsorPulse shares insights on Gen Z’s sports engagement and viewership habits

Following Monday’s story on how the “sport-curious” contingent among Gen Z consumers operates, sponsorship analysis platform SponsorPulse shared some of its own insightful data about how the Zoomer generation engages with sports and pop culture.

September 11, 2024

Horizon Group shares findings on how Gen Z engages with sports

Prominent U.S. agency Horizon Media is digging into what drives consumers through a series of data-driven reports focused on major cultural trends. Its first one, “Sport-Curious,” dropped on Friday and confirmed what sports biz folks already know: Gen Z viewers aren’t tuning in to sports the same way as other generations, creating a real conundrum for the industry.

September 09, 2024

Paris 2024 Paralympics see record global viewership numbers

The Paralympics are in the spotlight like never before, with the increased exposure and investment resulting in serious global viewership. The U.S., Canada, the U.K., and France all reported historic numbers after expansive media commitments.

September 09, 2024

Sports Business

Paris 2024 Paralympics enjoy historic investment from NBC, Toyota

August 28, 2024

Today, Paris begins its hosting duties once again, this time for the 2024 Paralympic Games. While both the Olympics and Paralympics showcase athletes on the world’s greatest stage, only the Olympics have historically benefitted from comprehensive investment — something media partners like NBC, sponsors like Toyota, and Paralympians are hoping to change.

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The GIST of It Podcast

Ep #405

A WNBA Finals preview

October 10, 2024

Listen on Apple Music Listen on Spotify

It’s the final countdown!

On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz have your full preview of the 2024 WNBA Finals, featuring the No. 1 NY Liberty vs. No. 2 Minnesota Lynx.

From how both teams reached the championship series to the players to watch to the incredible attendance and viewership numbers throughout the WNBA regular season and playoffs, El and Steph have a slam dunk of a pod in store. Hoop yeah.

A big thank you to our friends at Aflac for powering today’s episode! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com/thegist.