🏟️ A title run
Alexis Ohanian outlines award tiers for groundbreaking women’s track invitational
Tech entrepreneur and investor Alexis Ohanian — who co-founded Reddit and is married to Serena Williams — shared further details with Front Office Sports on the 776 Invitational, a pro women’s track and field event offering record prize money.
June 14, 2024
🏀 Golden opportunity
New data demonstrates the WNBA’s opportunity value compared to men’s leagues
Sponsorship insight platform SponsorPulse recently published its Sport Team Sponsorship Value Guide, which estimates and ranks the value of NFL, NBA, MLB, NHL, MLS, and WNBA teams’ brand partnerships. While no WNBA team cracks the top 50, the report contains key insights about the league’s potential value.
June 07, 2024
🥒 A bit of a pickle
Texas pickleball ecosystem flourishes amid sports sponsorship gender gap
Everything is bigger in Texas…even pickleball. This weekend, Dallas hosted the CIBC Texas Open, which included both amateurs and Professional Pickleball Association Tour pro players. Last Tuesday, The GIST spoke with Twisted Pickle — a Dallas-based pickleball marketing agency co-owned by Ashlee Erickson Blakley and Suzanne Greever — about the sport’s explosive growth.
June 03, 2024
👟 The Dream Team
Nike hosts youth coaching conference to address gender gap
Last week, Nike hosted its first-ever Coach The Dream event at its world headquarters in Beaverton, Oregon. The goal was to highlight the impact of coaching on the next generation of athletes and discuss how the sports ecosystem can evolve to keep kids in the game through conscientious coaching, which could lessen the gender gap in youth sports.
May 29, 2024
💸 It’s not the same as it was
The House v. NCAA settlement massively shifts the NCAA’s business model
Yesterday, the NCAA Board of Governors and the Power Five conferences voted to settlement terms in House v. NCAA, the lawsuit claiming the NCAA’s pre–NIL ban on student-athlete compensation violated antitrust regulations. The settlement, if approved by the judge, will change college sports’ business model, creating industry-altering shockwaves.
May 24, 2024
🔢 Survey says…
Parity partners with SurveyMonkey for a robust global study on women’s sports fans
Last Thursday, Parity — a sponsorship platform that connects brands with women athletes — released a study in partnership with SurveyMonkey. The results contain the “most robust” data on women’s sports fans globally, Parity CEO Leela Srinivasan told The GIST.
May 20, 2024
💡 The GIST on why we need The GIST
Male journalists continue to show ignorance, disrespect for the WNBA
The WNBA is more popular than ever — which means we’re getting more lame takes from men too ignorant to learn the game. NBA writer Ethan Strauss and The Ringer’s Bill Simmons are the latest male journalists to join the list, but they’re drowned out by a women’s basketball community that’s bigger than ever.
May 10, 2024
💰 The blueprint
Ally CMO Andrea Brimmer shares 50/50 Pledge updates
May 03, 2024
Tomorrow marks the two-year anniversary of Ally’s 50/50 Pledge, which aims to close the gender gap in sports advertising with an equal spend on women’s and men’s sports. The GIST checked in with Ally CMO Andrea Brimmer last week to commemorate the milestone and discuss where the brand hopes to expand next.
Read Full Story
Ep #374

Olympic trials continue & a celebration of Title IX

June 18, 2024
Olympic trials continue & a celebration of Title IX

Hey there!

On today’s episode of The GIST of It, co-host Steph Rotz and guest host Lauren Tuiskula discuss two big upcoming events: the 2024 Paris Olympics and the anniversary of the passage of Title IX, the landmark U.S. civil rights law.

First up, Steph and Lauren chat through the ongoing U.S. Olympic swimming trials and this weekend’s track & field trials, where some Olympic hopeful’s dreams will come true.

Then in part two, the gals dig into Title IX ahead of the 52nd anniversary this Sunday, June 23rd. The law has been crucial in leveling the playing field for women in sports, but there are still areas where it falls short.

A big thank you to our friends at Aflac for powering today’s episode! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com/thegist.

And another thank you to Gainbridge for supporting today’s pod! The digital financial services leader wants to help you support women’s sports at the grassroots level. Visit ParityNow.co/ParityWeek to apply for $150K in grant money for orgs making a difference for women and girls in sport.

Continue Reading

📺 Stick to the Scripps
Scripps Sports president Brian Lawlor discusses the company’s strategy for women’s sports
Broadcaster Scripps is a relative newcomer to the women’s sports space, but has already seen significant wins by investing in local markets and the emerging women’s sports sector. Scripps Sports president Brian Lawlor spoke with The GIST last month about what’s been working for the thriving platform.
May 03, 2024
🏆 Confetti cannons, loaded
NCAA men’s volleyball, beach volleyball, and tennis launch their national championships this weekend
’Ship season is back, back again. Here’s the lowdown on this weekend’s hardware-hoisting:
May 03, 2024
🏏 Move of the century
Cricket Australia reveals 10-year plan to bolster women’s cricket in Australia
After investing millions in women’s soccer and restructuring the WNBL, Australia is turning its attention to women’s cricket. Governing body Cricket Australia (CA) unveiled a 10-year plan yesterday formulated with input from top players on how to grow the game, which includes a goal to boost revenue by $65.3M to reach $79.1M by 2034.
May 01, 2024
🤝 A done deal
The GIST and Parity announce groundbreaking partnership for athlete-driven content
Let’s get personal. The GIST is joining forces with dedicated women’s sports marketing and sponsorship platform Parity to launch our new Athlete Roster offering, which will integrate athlete talent into branded content shared between our platforms. The first-of-its kind partnership allows both companies to uplift women athletes in a brand new way.
April 26, 2024
📱 TikTok on the clock
TikTok bill has implications for athletes and partnerships in the women’s sports space
On Wednesday, President Joe Biden signed a controversial bill that mandates TikTok parent ByteDance either sell its ownership stake in the social media platform or face a ban in the U.S. If TikTok is banned, the move could devastate the economy built around the platform and have unique implications for women’s sports.
April 26, 2024
💸 Take it to the bank
Ally reaffirms unique NWSLPA partnership in multiyear extension through 2027
Today, the NWSL Players Association (NWSLPA) and Ally agreed to a multiyear extension of their existing sponsorship deal through 2027. The recommitment comes as Ally continues to advance its 50/50 Pledge goal and further proves the viability of partnering with pro players unions in women’s sports.
April 24, 2024