The GIST

Sportico released data on 2023’s 15 highest-earning women athletes

Aside from one trend — tennis has a clear advantage — the data showed how a Grand Slam victory can kickstart sponsorships, why Eileen Gu is the perfect model for luxury brands, and how USWNT stars can succeed under a constant spotlight.

December 08, 2023

How to win over Gen Z in the sports space

December 04, 2023

New Deloitte data indicates revenue from top women’s leagues will cross the billion-dollar threshold

New Deloitte data indicates revenue from top women’s leagues will cross the billion-dollar threshold for the first time next year, proving that investing in women athletes is the New Year’s resolution.

December 01, 2023

Women's sports are on the rise thanks to increased media access and sponsorship opportunities

To see how general sports fans feel about the growth of the women’s game, Aggregate Sports recently surveyed 1K adults about how the times are a-changin’.

November 22, 2023

An investment case study on Ally

After a year of landmark wins, companies can learn from Ally’s approach to understand how true allies show up for the women’s game.

November 17, 2023

The UK sees record audiences tune into international women's sporting events in 2023

Although the UK saw declining viewership numbers in domestic soccer and cricket matches, British viewers were chuffed to watch international women’s sporting events as 2023 saw record audiences across several sports.

November 06, 2023

Nike and Dove launch new website to help young girls build confidence in the sports world

Nike and Dove have teamed up to launch Body Confident Sport, a website that offers scientifically proven coaching tools to help tween and teenage girls feel confident and comfortable in the sports world.

October 27, 2023

Sports Business

The Israel-Hamas War affects Gulf investments

October 20, 2023

Due to the conflict, sports deals between Gulf, European, and American entities are expected to slow, pause, or fall apart entirely.

Read Full Story

The footy gals’ bumpy road to Paris & a new golf tourney mixes it up

The GIST of It Podcast

Ep #325

The footy gals’ bumpy road to Paris & a new golf tourney mixes it up

December 07, 2023

Happy tiny Friday!

On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz start on the international women’s soccer pitch, where the drama has been kicking as two of the world’s Top 4 teams failed to qualify for the 2024 Paris Olympics over the last week.

Then after the break, the gals swing through the shiny new Grant Thornton Invitational golf tournament, a first-of-its-kind mixed tourney that pairs LPGA and PGA stars together. Stick with El and Steph for everything you need to know on and off the links before the competition tees off tomorrow.

Listen on Apple Music Listen on Spotify