Sportico released data on 2023’s 15 highest-earning women athletes
Sportico released data on 2023’s 15 highest-earning women athletes
Aside from one trend — tennis has a clear advantage — the data showed how a Grand Slam victory can kickstart sponsorships, why Eileen Gu is the perfect model for luxury brands, and how USWNT stars can succeed under a constant spotlight.
December 08, 2023
New Deloitte data indicates revenue from top women’s leagues will cross the billion-dollar threshold
New Deloitte data indicates revenue from top women’s leagues will cross the billion-dollar threshold
New Deloitte data indicates revenue from top women’s leagues will cross the billion-dollar threshold for the first time next year, proving that investing in women athletes is the New Year’s resolution.
December 01, 2023
Women's sports are on the rise thanks to increased media access and sponsorship opportunities
Women's sports are on the rise thanks to increased media access and sponsorship opportunities
To see how general sports fans feel about the growth of the women’s game, Aggregate Sports recently surveyed 1K adults about how the times are a-changin’.
November 22, 2023
The UK sees record audiences tune into international women's sporting events in 2023
The UK sees record audiences tune into international women's sporting events in 2023
Although the UK saw declining viewership numbers in domestic soccer and cricket matches, British viewers were chuffed to watch international women’s sporting events as 2023 saw record audiences across several sports.
November 06, 2023
Nike and Dove launch new website to help young girls build confidence in the sports world
Nike and Dove launch new website to help young girls build confidence in the sports world
Nike and Dove have teamed up to launch Body Confident Sport, a website that offers scientifically proven coaching tools to help tween and teenage girls feel confident and comfortable in the sports world.
October 27, 2023
The Israel-Hamas War affects Gulf investments
The Israel-Hamas War affects Gulf investments
October 20, 2023
Due to the conflict, sports deals between Gulf, European, and American entities are expected to slow, pause, or fall apart entirely.
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 The footy gals’ bumpy road to Paris & a new golf tourney mixes it up
Ep #325

The footy gals’ bumpy road to Paris & a new golf tourney mixes it up

December 07, 2023

Happy tiny Friday!

On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz start on the international women’s soccer pitch, where the drama has been kicking as two of the world’s Top 4 teams failed to qualify for the 2024 Paris Olympics over the last week.

Then after the break, the gals swing through the shiny new Grant Thornton Invitational golf tournament, a first-of-its-kind mixed tourney that pairs LPGA and PGA stars together. Stick with El and Steph for everything you need to know on and off the links before the competition tees off tomorrow.

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Peloton to feature WNBA-specific initiatives in 2024
Peloton to feature WNBA-specific initiatives in 2024
The fitness company’s first-ever live sports deal will allow League Pass subscribers to watch games (along with NBA and WNBA–themed classes!) right from their bikes.
October 20, 2023
Research shows that reach continues to be a problem for women's sports marketing
Research shows that reach continues to be a problem for women's sports marketing
Tech research firm Sports Innovation Lab (SIL) released a 41-page report yesterday offering optimal, research-backed methods for investing in women’s sports.
October 18, 2023
Michelle Wie West invests in TGL's inaugural team
Michelle Wie West invests in TGL's inaugural team
Last week, recently retired golfer Michelle Wie West joined Alex Morgan and the Williams sisters as an investor in virtual golf league TGL’s inaugural team, the Los Angeles Golf Club (LAGC).
October 04, 2023
EA Sports doesn’t need FIFA's name to sell the latest edition of its popular soccer video game
EA Sports doesn’t need FIFA's name to sell the latest edition of its popular soccer video game
EA Sports' monopoly continues, with the gaming juggernaut proving it doesn’t need FIFA's name to sell the latest edition of its popular soccer video game, EA Sports FC 24.
October 04, 2023
Coffee brands should capitalize on growth in women's sports
Coffee brands should capitalize on growth in women's sports
The latest buzz shows how coffee brands can capitalize on its demand among fans and athletes, especially in women's soccer.
September 27, 2023