The GIST

NBC sees record Paralympic viewership numbers after increased investment

The numbers are finally in for NBCUniversal’s coverage of the 2024 Paralympics, and the athletes weren’t the only ones shattering records. After offering 1.5K hours of coverage this year, the network reached a record 15.4M total viewers, proving there’s an immense audience opportunity for the Games.

September 18, 2024

SponsorPulse shares insights on Gen Z’s sports engagement and viewership habits

Following Monday’s story on how the “sport-curious” contingent among Gen Z consumers operates, sponsorship analysis platform SponsorPulse shared some of its own insightful data about how the Zoomer generation engages with sports and pop culture.

September 11, 2024

Horizon Group shares findings on how Gen Z engages with sports

Prominent U.S. agency Horizon Media is digging into what drives consumers through a series of data-driven reports focused on major cultural trends. Its first one, “Sport-Curious,” dropped on Friday and confirmed what sports biz folks already know: Gen Z viewers aren’t tuning in to sports the same way as other generations, creating a real conundrum for the industry.

September 09, 2024

Paris 2024 Paralympics see record global viewership numbers

The Paralympics are in the spotlight like never before, with the increased exposure and investment resulting in serious global viewership. The U.S., Canada, the U.K., and France all reported historic numbers after expansive media commitments.

September 09, 2024

Paris 2024 Paralympics enjoy historic investment from NBC, Toyota

Today, Paris begins its hosting duties once again, this time for the 2024 Paralympic Games. While both the Olympics and Paralympics showcase athletes on the world’s greatest stage, only the Olympics have historically benefitted from comprehensive investment — something media partners like NBC, sponsors like Toyota, and Paralympians are hoping to change.

August 28, 2024

FuboTV secures preliminary injunction to block Venu Sports launch

It’s official — Venu Sports won’t begin streaming anytime soon after a federal judge granted a preliminary injunction to squash the megalithic app (which was set to launch on August 23rd) on Friday.

August 19, 2024

NBCUniversal and CBC report historic Olympic viewership in U.S. and Canada

U.S. Olympic media partner NBCUniversal and Canadian broadcaster CBC released their final numbers from the 2024 Paris Olympics, proving the post-pandemic slump is over. The sky-high numbers also position them to cash in when they broadcast the Summer Games’ return to North America during LA28.

August 14, 2024

Sports Business

NBCUniversal continues Olympic viewership hot streak

August 12, 2024

One thing that seems to get better with time? NBCUniversal’s viewership numbers during the 2024 Paris Olympics. On Friday, NBCU shared metrics through the previous 14 days of programming, with the latest data proving that Team USA primetime victories are always a ratings winner.

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The GIST of It Podcast

Ep #399

WNBA regular-season finale & expansion updates

September 19, 2024

Listen on Apple Music Listen on Spotify

WNBA regular-season finale & expansion updates

Hello there!

Today’s episode of The GIST of It is a full-send WNBA special, as co-hosts Ellen Hyslop and Steph Rotz preview tonight’s thrilling regular-season finale before shifting gears to the W’s latest expansion news.

First, El and Steph fly off to Oregon, digging into the details behind the latest addition to the WNBA family: Portland, now officially the 15th team in the league and set to debut in 2026.

And in part two, the gals begin on the hardwood, with six games tonight and major playoff implications on the line before the postseason begins this Sunday.

A big thank you to our friends at Aflac for powering today’s episode! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com/thegist.