Canadian brands are getting in the women’s sports action. Canadian Tire directed millions of sponsorship dollars towards professional women’s sports on Monday, while GE Appliances Canada supported CanWNT in its ongoing labor dispute with Canada Soccer.

Yesterday, the sports media company launched Overtime Boxing (OTX), a competition spotlighting the next generation of boxers — and targeting young sports fans — that begins in August.

On Monday, the pair announced a multi-year, multimillion dollar deal to invest more than 90% (!!!) of Ally’s media budget in ESPN’s women’s sports broadcasts, beginning with March’s ACC women’s and men’s basketball championships.

In a Tuesday report, the Division I (DI) transformation committee recommended restructuring the NCAA’s revenue distribution program that primarily rewards schools for their performance in just one competition — men’s March Madness.

The Disney subsidiary was the sixth most-watched network during primetime hours in the U.S. last year and was one of the few to enjoy double-digit growth YoY.