On Monday, the women’s hockey union teamed up with the NHL’s Tampa Bay Lightning for an upcoming PWHPA Dream Gap Tour event, marking the latest collab between North American women’s and men’s hockey organizations.

The PHF announced plans to double its salary cap for the 2023–24 season on Wednesday, and didn’t stop there, announcing a splashy All-Star weekend yesterday — two major steps towards luring top talent from the PWHPA and solidifying itself as a power player in the budding women’s hockey space.

EA Sports introduced women’s national teams in the newly-released NHL 23, continuing the growing inclusion of women’s sports in video games.

The GIST: The PHF (formerly NWHL) is on a power play. The women’s hockey league announced a strategic development partnership with marketing agency Octagon on Tuesday, and the parties have a wide range of plans.