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The LPGA and PGA Tour are launching their first mixed-team event
Sports Business
The LPGA and PGA Tour are launching their first mixed-team event
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This weekend, the LPGA and PGA Tour will field a long-awaited crossover at the inaugural Grant Thornton Invitational, the first mixed-team event of its kind.
December 06, 2023
The LPGA Tour is returning to Boston for the first time since 1997
The LPGA Tour is returning to Boston for the first time since 1997
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The 2024 FM Global Championship Tournament will tee off at the prestigious TPC Boston, including a featured event at Fenway Park.
October 30, 2023
The Solheim Cup and Ryder Cup both posted big business wins
The Solheim Cup and Ryder Cup both posted big business wins
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Team Europe is #winning — the golf squad notched historic quadruple wins against Team USA at the Ryder and Solheim Cups this year.
October 02, 2023
More sponsorship deals for the LPGA
More sponsorship deals for the LPGA
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According to a report released by SponsorUnited yesterday, the LPGA has exponentially grown its brand investments in recent years, while offering major ROI to sponsors.
July 07, 2023
Callaway and KPMG increase financial support at PGA Women's Championship
Callaway and KPMG increase financial support at PGA Women's Championship
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Callaway and KPMG are increasing their presence and financial obligations at this weekend’s PGA Women’s Championship, showcasing their intent to improve the women’s golf experience for fans and players alike.
June 23, 2023
The LPGA partners with GameKast to boost the financial potential of the Epson Tour
The LPGA partners with GameKast to boost the financial potential of the Epson Tour
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After going years without broadcasts, the LPGA qualifying competition partnered with GameKast yesterday to boost the financial potential of the Epson Tour and fellow feeder leagues.
June 16, 2023
PGA sponsors and broadcasters face a conundrum around staying involved in men’s golf
PGA sponsors and broadcasters face a conundrum around staying involved in men’s golf
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Following Tuesday’s shocking merger between the PGA and LIV Golf, sponsors and broadcasters now face a conundrum around staying involved in men’s golf — and normalizing sportswashing in the process.
June 09, 2023
How will the PGA and LIV merger affect the LPGA?
Sports Business
How will the PGA and LIV merger affect the LPGA?
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June 07, 2023
The move marks the largest win yet for Saudi Arabia’s sportswashing campaign and will likely change the sport as we know it.
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The footy gals’ bumpy road to Paris & a new golf tourney mixes it up
The GIST of It Podcast
Ep #325

The footy gals’ bumpy road to Paris & a new golf tourney mixes it up

December 07, 2023

Happy tiny Friday!

On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz start on the international women’s soccer pitch, where the drama has been kicking as two of the world’s Top 4 teams failed to qualify for the 2024 Paris Olympics over the last week.

Then after the break, the gals swing through the shiny new Grant Thornton Invitational golf tournament, a first-of-its-kind mixed tourney that pairs LPGA and PGA stars together. Stick with El and Steph for everything you need to know on and off the links before the competition tees off tomorrow.

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Delta Air Lines signs deals with four golf athletes
Delta Air Lines signs deals with four golf athletes
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The airline immersed itself in the women’s golf landscape on Tuesday by signing deals with four athletes, part of Delta’s prep for this weekend’s Mizuho Americas Open — and the anticipated professional debut of Rose Zhang.
June 02, 2023
LIV CEO suggests a women's equivalent tour
LIV CEO suggests a women's equivalent tour
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While the men’s LIV Golf tour continues to rival the PGA, LIV Golf CEO Greg Norman believes a women’s equivalent could grab headlines in the near future.
April 24, 2023
LPGA announced agreement with Legends experiential services agency
LPGA announced agreement with Legends experiential services agency
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On Monday, the golf tour announced an agreement with experiential services agency Legends to level up its business output through onsite experiences and partnership strategy.
April 19, 2023
NBC Sports and Adidas invest in this year's Augusta National Women's Amateur golf tournament
NBC Sports and Adidas invest in this year's Augusta National Women's Amateur golf tournament
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This year’s Augusta National Women’s Amateur (ANWA) golf tournament, which tees off today, is buzzier than ever thanks to upgraded investment from two heavy-hitters: NBC Sports and Adidas.
March 29, 2023
LPGA and PGA golfers will hit the links together in 2023
LPGA and PGA golfers will hit the links together in 2023
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After reports of a collab surfaced last year, the women’s and men’s golf tours announced the Grant Thornton Invitational on Wednesday
February 24, 2023
LPGA: In the pipeline
LPGA: In the pipeline
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The Epson Tour announced yesterday that players will compete for a total of $4.9 million over 22 events in 2023, the largest-ever kitty in the LPGA qualification tour’s 43-year history.
January 06, 2023
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