⛳ Driving the game
Chevron further invests in LPGA through expanded Chevron Championship prize purse
The LPGA announced an extended partnership with energy corporation Chevron yesterday, which includes continued title sponsorship of the Chevron Championship through 2029 and a $7.9M prize purse this year.
April 17, 2024
⛳ Par for the sponsorship course
Ally becomes the official retail banking partner of the USGA, U.S. Open, and U.S. Women’s Open
The LPGA is following up last week’s game-changing sponsorship announcements with another one — this time, with Ally. It’s the progressive online bank’s first move into the golf space as it becomes the official retail banking partner of the USGA, U.S. Open, and U.S. Women’s Open.
February 02, 2024
🇸🇦 Swing and a miss
The LPGA Tour and Ladies European Tour merger was blocked late last year
A massive merger between the LPGA Tour and the Ladies European Tour (LET) that was initially announced in 2019 was reportedly blocked late last year after Golf Saudi — one of LET’s largest financial backers through Saudi state oil company Aramco — intervened.
January 29, 2024
💸 Sponsored links
The LPGA announces three major sponsors this week
Three major announcements from big-name sponsors this week reflect growing LPGA interest as men’s and women’s sports leagues continue to team up.
January 26, 2024
The LPGA and PGA Tour are launching their first mixed-team event
The LPGA and PGA Tour are launching their first mixed-team event
This weekend, the LPGA and PGA Tour will field a long-awaited crossover at the inaugural Grant Thornton Invitational, the first mixed-team event of its kind.
December 06, 2023
The LPGA Tour is returning to Boston for the first time since 1997
The LPGA Tour is returning to Boston for the first time since 1997
The 2024 FM Global Championship Tournament will tee off at the prestigious TPC Boston, including a featured event at Fenway Park.
October 30, 2023
The Solheim Cup and Ryder Cup both posted big business wins
The Solheim Cup and Ryder Cup both posted big business wins
Team Europe is #winning — the golf squad notched historic quadruple wins against Team USA at the Ryder and Solheim Cups this year.
October 02, 2023
More sponsorship deals for the LPGA
More sponsorship deals for the LPGA
July 07, 2023
According to a report released by SponsorUnited yesterday, the LPGA has exponentially grown its brand investments in recent years, while offering major ROI to sponsors.
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Ep #360

PWHL playoff push & Nelly Korda’s dominance

April 23, 2024
PWHL playoff push & Nelly Korda’s dominance

Hey there!

Today’s episode of The GIST of It is for the girls with a two-parter full of women’s sport updates. First up, Steph Rotz and guest co-host Lauren Tuiskula discuss yet another historic PWHL weekend along with everything you need to know heading into the final push to the playoffs.

Then in part two, Steph and Lauren highlight world No. 1 golfer Nelly Korda and her recent dominance after the American notched her LPGA record-tying fifth consecutive tour victory over the weekend. Tee-rific.

Thank you to Aflac for supporting today’s episode! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com.

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Callaway and KPMG increase financial support at PGA Women's Championship
Callaway and KPMG increase financial support at PGA Women's Championship
Callaway and KPMG are increasing their presence and financial obligations at this weekend’s PGA Women’s Championship, showcasing their intent to improve the women’s golf experience for fans and players alike.
June 23, 2023
The LPGA partners with GameKast to boost the financial potential of the Epson Tour
The LPGA partners with GameKast to boost the financial potential of the Epson Tour
After going years without broadcasts, the LPGA qualifying competition partnered with GameKast yesterday to boost the financial potential of the Epson Tour and fellow feeder leagues.
June 16, 2023
PGA sponsors and broadcasters face a conundrum around staying involved in men’s golf
PGA sponsors and broadcasters face a conundrum around staying involved in men’s golf
Following Tuesday’s shocking merger between the PGA and LIV Golf, sponsors and broadcasters now face a conundrum around staying involved in men’s golf — and normalizing sportswashing in the process.
June 09, 2023
Delta Air Lines signs deals with four golf athletes
Delta Air Lines signs deals with four golf athletes
The airline immersed itself in the women’s golf landscape on Tuesday by signing deals with four athletes, part of Delta’s prep for this weekend’s Mizuho Americas Open — and the anticipated professional debut of Rose Zhang.
June 02, 2023
LIV CEO suggests a women's equivalent tour
LIV CEO suggests a women's equivalent tour
While the men’s LIV Golf tour continues to rival the PGA, LIV Golf CEO Greg Norman believes a women’s equivalent could grab headlines in the near future.
April 24, 2023