The GIST

The LPGA announced an extended partnership with energy corporation Chevron yesterday, which includes continued title sponsorship of the Chevron Championship through 2029 and a $7.9M prize purse this year.

April 17, 2024

Ally becomes the official retail banking partner of the USGA, U.S. Open, and U.S. Women’s Open

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The LPGA is following up last week’s game-changing sponsorship announcements with another one — this time, with Ally. It’s the progressive online bank’s first move into the golf space as it becomes the official retail banking partner of the USGA, U.S. Open, and U.S. Women’s Open.

February 02, 2024

The LPGA Tour and Ladies European Tour merger was blocked late last year

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A massive merger between the LPGA Tour and the Ladies European Tour (LET) that was initially announced in 2019 was reportedly blocked late last year after Golf Saudi — one of LET’s largest financial backers through Saudi state oil company Aramco — intervened.

January 29, 2024

The LPGA announces three major sponsors this week

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Three major announcements from big-name sponsors this week reflect growing LPGA interest as men’s and women’s sports leagues continue to team up.

January 26, 2024

The LPGA and PGA Tour are launching their first mixed-team event

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This weekend, the LPGA and PGA Tour will field a long-awaited crossover at the inaugural Grant Thornton Invitational, the first mixed-team event of its kind.

December 06, 2023

The LPGA Tour is returning to Boston for the first time since 1997

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The 2024 FM Global Championship Tournament will tee off at the prestigious TPC Boston, including a featured event at Fenway Park.

October 30, 2023

The Solheim Cup and Ryder Cup both posted big business wins

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Team Europe is #winning — the golf squad notched historic quadruple wins against Team USA at the Ryder and Solheim Cups this year.

October 02, 2023

Sports Business

More sponsorship deals for the LPGA

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July 07, 2023

According to a report released by SponsorUnited yesterday, the LPGA has exponentially grown its brand investments in recent years, while offering major ROI to sponsors.

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The GIST of It Podcast

Ep #361

Reggie Bush’s Heisman trophy, Larry Nassar settlements & a 2024 NFL Draft preview

April 25, 2024

Listen on Apple Music Listen on Spotify

Reggie Bush’s Heisman trophy, Larry Nassar settlements & a 2024 NFL Draft preview

Hello!

Content warning: Today’s episode contains mention of sexual assault and abuse.

On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz round up some major mid-week headlines in a three-part deep dive. First up, El and Steph discuss football star Reggie Bush’s historic Heisman Trophy reinstatement and what it says about the transforming college sports landscape.

Then in part two, the gals discuss the multimillion dollar Department of Justice settlement reached this week for the survivors of disgraced Team USA gymnastics doctor Larry Nassar, a settlement stemming from the FBI’s negligence.

And to round it out, El and Steph kick it back to the football field for an NFL Draft preview before the first names are called on Thursday night.

Thank you to Aflac for supporting today’s episode! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com.