On Wednesday, the WNBA, NBA and NBA G League booked Starry as their official North American soda, weeks after PepsiCo launched the lemon-lime flavored beverage.

Per a report published yesterday, top players across a wide cross section of sports generated around $1 million each for their sponsors with 2022 social media posts.

An uptick in school-specific streaming services is translating into big wins for athletic departments and increased visibility for women’s sports teams, per a recent report.

According to a Monday report, world soccer’s governing body struck a sponsorship deal with Visit Saudi for July’s Women’s World Cup, significantly upgrading Saudi Arabia's visibility in women’s sports.

According to a Friday report, the league will award franchises to Utah, San Francisco and Boston — one more market than originally anticipated — and will collect around $100 million in the process.

Two days before taking second place in the X Games halfpipe competition on Saturday, snowboarder Maddie Mastro booked a deal with the candy company centered around a niche winter sport — splitboarding.

Over the course of the last year, we asked industry leaders about the next big things in women’s sports, and most of them landed on improving the media landscape.

A Tuesday report shed light on the tug-of-war between university athletic departments and individual teams and athletes for contributions from NIL collectives, raising questions about equity in sports funding.

Her record-setting World Cup win on Tuesday showcased her unique appeal as the face of alpine skiing, while spotlighting the uneven business slope the niche sport competes on.

Free agent Breanna Stewart went public on Sunday with a campaign to improve travel accommodations across the league and has made it a top priority as she negotiates a new contract for herself.

Late last week, the NWSL inked a deal with software company Hawk-Eye to implement video assistant referee (VAR) during the 2023 season, becoming the first professional women’s soccer league to incorporate the tech.

The WTA is weighing a bevy of business decisions that could dramatically alter the sport’s financial picture, including the possibility of a formal collaboration with the ATP.