In April, we spoke with UCLA and Olympic gymnast Jordan Chiles about how she’s building out her brand portfolio and why brands want to work with her. And on Thursday, we also spoke with Zach Harris, VP and GM of the Pepsi Lipton Partnership North America, who oversees marketing for iced tea label Pure Leaf.

Everyone loves Team USA’s women’s gymnastics squad — just ask the 12.7M who watched them win gold last week. And to capitalize on this Olympic hype, prominent Simone Biles sponsor Athleta is putting on a sophomore edition of its U.S. gymnastics tour.

This weekend’s NCAA national championships not only showcased women’s gymnastics’ credentials as one of college sports’ hottest rising properties, but also its top female athletes and name, image and likeness (NIL) earners.

On Friday, Seton Hall University and YouGov published a poll on American interest in women’s sports.