The GIST

On Wednesday, JP Morgan Chase announced its longtime Golden State Warriors sponsorship will also extend to the WNBA’s Golden State Valkyries. As the team’s first founding partner, Chase’s multiyear partnership provides the W team with a powerful marketing edge backed by the financial institution

September 06, 2024

Portland reportedly wins bid for 15th WNBA franchise

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Everything’s coming up roses in Portland. After narrowly missing out on a WNBA expansion franchise bid last November, the Rose City is reportedly banking the WNBA’s 15th franchise. Per Sean Highkin of the Rose Garden Report, the Bhathal family — which already owns the NWSL’s Portland Thorns — is buying Portland’s newest sports franchise.

September 04, 2024

Bumble inks a new partnership with the WNBA’s NY Liberty

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After announcing a buzzworthy WNBA partnership in July, Bumble confirmed a new partnership with the NY Liberty as the team’s first official dating app partner that includes contests, events, and social media activations.

August 23, 2024

WNBA offers league-wide charter flights through expanded Delta partnership

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The WNBA is finally ready for takeoff. On Monday, the league expanded its relationship with Delta Airlines through a pivotal multiyear partnership that will ensure charter flights for all 12 teams. This move proves once again that league partners have the power to close the gap for players sooner rather than later.

August 21, 2024

Newest edition of NBA 2K features expansive WNBA content centering rookies

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Long-running sports video game franchise NBA 2K announced expansive in-game WNBA upgrades for its forthcoming NBA 2K25 title yesterday, giving gamers innovative offerings around the league’s biggest players.

August 16, 2024

Dallas Wings see massive valuation jump to $208M amid rocky season

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The Dallas Wings may be having a tough time on the court as they sit at the bottom of the WNBA standings, but they’re making serious bank off of it. A recent 1% stake sale puts the WNBA team at a $208M valuation, a massive jump from Sportico’s $75M valuation for the team in June.

August 14, 2024

Nike shares landmark wins from longtime WNBA partnership

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While there’s been a lot of talk about new WNBA brand partners, there’s something to be said for OG league sponsors — like Nike. The athleticwear giant recently celebrated over 25 years with the W, so let’s take a look at some of Nike’s most recent women’s hoops wins.

July 29, 2024

Sports Business

Relo Metrics shares data insights on the value of WNBA sponsorship

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July 26, 2024

Ever wonder how much exposure a half-court logo gets? That’s where Relo Metrics — a firm that uses AI to measure sports marketing efficacy — steps in. Last week, Relo spoke with The GIST to share exclusive WNBA insights from its proprietary software that tracks brand exposure.

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The GIST of It Podcast

Ep #397

NFL off-field updates & Solheim Cup preview

September 12, 2024

Listen on Apple Music Listen on Spotify

NFL off-field updates & Solheim Cup preview

Hi there!

On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz dive into two complex NFL headlines. First, El and Steph revisit the lawsuit against Cleveland Browns quarterback Deshaun Watson, who was recently accused of sexual assault after facing 26 civil suits accusing him of sexual misconduct.

El and Steph also discuss the developing story regarding the police detainment of Miami Dolphins wide receiver Tyreek Hill and two of his teammates ahead of last Sunday’s game. The incident has come under serious scrutiny.

Then in part two, the gals preview the 19th edition of the Solheim Cup where the top women golfers in the U.S. and Europe will be facing off in Virginia as Team USA looks to take back the trophy and Team Europe chases a four peat. Who’s ready for the tee?

A big thank you to our friends at Aflac for powering today’s episode! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com/thegist.