College basketball standout Aneesah Morrow announced her transfer from DePaul to national champs LSU on Friday through a name, image, and likeness (NIL) deal with Caktus AI, strengthening the connection between the transfer portal and college sports’ NIL era.

On Friday, the NBA’s Suns and WNBA’s Mercury struck deals with Gray Television and Kiswe to bring live games to 2.8M Arizona households through TV and an upcoming DTC product, becoming the first teams to formally ditch bankrupt RSN Diamond Sports Group (DSG).

Phoenix Mercury star Brittney Griner spoke to the media for the first time since she was wrongfully detained in Russia yesterday and renewed the spotlight on the league’s salary structure.

The tournament hit an inflection point with Sunday’s championship game, which garnered all-time highs for viewership and merch sales and cemented LSU champ Angel Reese’s stardom.

This year’s thrilling Final Four weekend cemented the tourney’s revenue-generating credentials with viewership and attendance highs but begs the question: Is the NCAA still just scratching the surface on women’s college basketball’s business potential?

Of the 20 Final Four athletes with the largest Instagram audiences, a whopping 16 are women, including Iowa’s Caitlin Clark and LSU’s Angel Reese, who are dominating March Madness’ wave of social media momentum.

Last week, On3 dropped its top 10 list of women’s March Madness NIL valuations, with popular hoopers like Caitlin Clark and Haley and Hanna Cavinder making the cut.

On Wednesday, the brand inked a multimillion dollar deal to become the NCAA’s official sporting goods retailer and is tipping off its partnership with a major presence during March Madness.

On Friday, the college sports governing body publicized fines for the University of Miami’s women’s basketball program after head coach Katie Meier unlawfully facilitated an NIL deal for stars Hanna and Haley Cavinder.