💰 In the red
Las Vegas Aces players under WNBA investigation for $100K NIL–style deal
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The WNBA is in its growth era, including its teams and athletes. However, with growth comes growing pains, like this weekend’s news that the Las Vegas Aces are under investigation by the league after every player on the roster signed a $100K local tourism deal.
May 20, 2024
💪 Ride of the Valkyries
Golden State WNBA team unveils new team name in brilliant brand rollout
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Newest WNBA franchise Golden State unveiled its team name — the Valkyries — yesterday, just before the season tipped off last night. As the Bay Area team starts to take shape ahead of its debut next year, here’s everything you need to know about its brand rollout.
May 15, 2024
🦘 (Roo)ting for you
Basketball Australia announces sale of majority stake in WNBL
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Basketball Australia (BA) announced plans Monday to sell a majority stake in Australia’s Women’s National Basketball League (WNBL). The sale of the stake — which could be worth at least $13.2M — would give the women’s pro league the tools to level up its game in a way its current governing structure can’t support.
May 15, 2024
👟 Of course she has a shoe
Nike unveils WNBA star A’ja Wilson signature collection, including a signature shoe
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It’s the moment we’ve all been waiting for: Las Vegas Aces superstar A’ja Wilson finally has the big-name shoe deal to match her on-court success. Wilson is officially Nike’s latest signature athlete after the brand announced Wilson’s apparel collection on Saturday. The cherry on top? The collection features her signature kick, the A’One.
May 13, 2024
🏀 She the North
WNBA announces Toronto as the location for its 14th franchise
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The rumors are true — the WNBA is coming to Toronto in 2026. On Friday, CBC’s Shireen Ahmed broke the news, with an official announcement expected on May 23rd. Toronto’s selection marks a major turning point for W: international expansion.
May 13, 2024
📺 All in the (Disney) family
WNBA makes the most of opening night with first-ever Disney+ simulcast
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The WNBA is looking to leverage all available tools to build interest in the game, and that means taking a winning move out of the men’s sports playbook. ESPN announced yesterday that for the first time ever, the WNBA’s opening night doubleheader will be available on Disney+ in addition to streaming on ESPN2 and ESPN+.
May 08, 2024
✨ The Angel Reese Effect
Angel Reese forges path as a cultural icon in women’s sports
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The spotlight might be bright on Caitlin Clark, but Chicago Sky rookie Angel Reese is also becoming a cultural force — on Monday, she became the first WNBA rookie to make a Met Gala appearance. Reese is uniquely positioned to become a sports and fashion icon, reflecting a moment where women athletes are appreciated for their marketing and trend-setting potential.
May 08, 2024
🏀 Pass the remote
WNBA pivots to airing on League Pass app despite marquee preseason matchups
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May 06, 2024
The WNBA saw the Caitlin Clark Effect play out on the court this weekend in a sold-out preseason game between the Indiana Fever and Dallas Wings. But the league’s decision to keep the game — and the popular WNBA Canada preseason game — exclusively available on WNBA League Pass in the U.S. may have been a missed bucket for the league.
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Ep #366

A WNBA season preview

May 14, 2024
A WNBA season preview

Merry WNBA season start!

It’s all hoops, all the time on today’s episode of The GIST of It as co-hosts Ellen Hyslop and Steph Rotz preview everything you need to know before the new WNBA season tips off tonight. From the league’s off-court moves to the teams and players to keep an eye on, El and Steph are here to help you prepare for the most anticipated W season…ever.

Thank you to Aflac for powering today’s episode! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com/thegist.

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💰 Not a step back, but a step up
Candace Parker outlines future business plans in her retirement announcement
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WNBA legend Candace Parker announced her retirement yesterday, and like everything else she does, Parker did it differently. In the announcement, she outlined plans to ramp up her business aspirations, which include owning a WNBA team and an NBA team.
April 29, 2024
📈 Caitlin Fever runs high
Caitlin Clark’s marketability continues to rise
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Caitlin Clark continues to dominate headlines as she heads into her first WNBA season. While we wait for Clark to bring her game to the Indiana Fever’s court, here’s the latest on how she’s changing the women’s basketball (business) game.
April 22, 2024
👟 Caitlin Clark steps up her shoe game
Caitlin Clark reportedly nearing eight-figure Nike shoe deal
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We’ve got news for the “Caitlin Clark is taking a pay cut” crowd: She’s expected to hit another payday as she steps into the WNBA limelight. Recent reports indicate Clark is close to signing an eight-figure signature shoe deal with Nike worth over $20M with the potential for bonuses.
April 19, 2024
🛍️ The Net Gala
WNBA draftees shine as women athletes are primed for their luxury fashion moment
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The WNBA has come a long way from basketball’s problematic dress code and gendered expectations, finally allowing players the freedom to wear what they want. Women’s sports leagues are leaning into this now more than ever thanks to increased exposure, which makes athletes worthwhile investments for luxury brands.
April 17, 2024
🏀 Sitting, waiting, wishing
Potential NCAA transfer portal change prompts women’s basketball departures
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With March Madness over and many of the NCAA’s top players preparing for the WNBA Draft, the court will look different come fall. On top of that, the NCAA transfer portal rules might change soon to allow athletes to transfer more than once. With more than 1.1K players already entered, the transfer portal might get pretty crowded.
April 15, 2024
💰 Time to get paid
The WNBA expects to double its media rights value in next deal
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The WNBA already believes Caitlin Clark will have a Tiger Woods–like effect on women’s pro basketball, so they’re betting big on her and the rest of 2024’s stacked draft class. On Monday, WNBA commissioner Cathy Engelbert confirmed to CNBC that the league is looking to double its fees in its next media rights deal.
April 10, 2024