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✨ Giveaway alert: Win a $2,000 Shopping spree to any brand of your choice ✨
SOURCE: OMAR VEGA/GETTY IMAGES
Canadian brands are getting in the women’s sports action
Canadian brands are getting in the women’s sports action. Canadian Tire directed millions of sponsorship dollars towards professional women’s sports on Monday, while GE Appliances Canada supported CanWNT in its ongoing labor dispute with Canada Soccer.
March 08, 2023
SOURCE: ERICA DENHOFF/ICON SPORTSWIRE VIA GETTY IMAGES
ESPN considers an online and mobile app feature to become the hub for sports fans
According to a Thursday report, ESPN is considering an online and mobile app feature that links out to live sporting event streams — even for events aired by competitors — in an effort to become the hub for sports fans.
March 06, 2023
SOURCE: MIKE COPPOLA/GETTY IMAGES FOR MORGAN STANLEY
Morgan Stanley sponsors WTA's youth-focused initiative
🎾
On Wednesday, the tennis organization scored Morgan Stanley as a global sponsor and presenting partner of its youth-focused “Come Play” initiative, a multi-pronged approach to targeting younger audiences.
March 03, 2023
SOURCE: JUSTIN SULLIVAN/GETTY IMAGES
Athleta signs 13 athletes across 13 different sports
On Wednesday, the women’s sportswear brand signed 13 athletes across 13 different sports to join “The Power of She Collective,” an initiative to deepen Athleta’s support of women in sports.
March 03, 2023
SOURCE: AFLAC
A GIST exclusive with Dawn Staley
As Staley exclusively told The GIST, this will raise “the level of our game [in] ways in which people aren't really thinking about.”
March 01, 2023
SOURCE: MEGAN BRIGGS/GETTY IMAGES
NCAA hands down first NIL infraction to Miami women's basketball
🏀
On Friday, the college sports governing body publicized fines for the University of Miami’s women’s basketball program after head coach Katie Meier unlawfully facilitated an NIL deal for stars Hanna and Haley Cavinder.
February 27, 2023
SOURCE: DAVID E. KLUTHO/SPORTS ILLUSTRATED VIA GETTY IMAGES
ESPN to air a Women's March Madness pregame show
🏀
Late last week, ESPN announced an hour-long preview that will precede this year’s championship game, which will air on network TV for the first time ever.
February 27, 2023
SOURCE: KEVIN LANGLEY/ICON SPORTSWIRE VIA GETTY IMAGES
Sports, the global ad market and uncertain economic conditions
While ad revenue is projected to increase by 4.8% in 2023, growth in ad spend is expected to slow and some media companies are falling behind on their Q1 targets.
February 25, 2023
SOURCE: DARREN CARROLL/NCAA PHOTOS VIA GETTY IMAGES
Hair and beauty brand Hally inked name, image and likeness (NIL) deals with more than 100 players from Baylor
🏀
On Tuesday, hair and beauty brand Hally inked name, image and likeness (NIL) deals with more than 100 players from the Texas-based university to help launch a new batch of Shade Stix, a temporary hair dye in Baylor’s signature green and yellow.
February 24, 2023
SOURCE: DOUGLAS P. DEFELICE/GETTY IMAGES
LPGA and PGA golfers will hit the links together in 2023
⛳
After reports of a collab surfaced last year, the women’s and men’s golf tours announced the Grant Thornton Invitational on Wednesday
February 24, 2023
SOURCE: DAZN
Overtime is hoping to be first in the battle for Gen Z
Yesterday, the sports media company launched Overtime Boxing (OTX), a competition spotlighting the next generation of boxers — and targeting young sports fans — that begins in August.
February 22, 2023
SOURCE: C. MORGAN ENGEL/NCAA PHOTOS VIA GETTY IMAGES
Seton Hall University and YouGov published a poll on American interest in women’s sports
🤸
On Friday, Seton Hall University and YouGov published a poll on American interest in women’s sports.
February 22, 2023
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