Canadian brands are getting in the women’s sports action. Canadian Tire directed millions of sponsorship dollars towards professional women’s sports on Monday, while GE Appliances Canada supported CanWNT in its ongoing labor dispute with Canada Soccer.

According to a Thursday report, ESPN is considering an online and mobile app feature that links out to live sporting event streams — even for events aired by competitors — in an effort to become the hub for sports fans.

On Wednesday, the tennis organization scored Morgan Stanley as a global sponsor and presenting partner of its youth-focused “Come Play” initiative, a multi-pronged approach to targeting younger audiences.

On Wednesday, the women’s sportswear brand signed 13 athletes across 13 different sports to join “The Power of She Collective,” an initiative to deepen Athleta’s support of women in sports.

As Staley exclusively told The GIST, this will raise “the level of our game [in] ways in which people aren't really thinking about.”

On Friday, the college sports governing body publicized fines for the University of Miami’s women’s basketball program after head coach Katie Meier unlawfully facilitated an NIL deal for stars Hanna and Haley Cavinder.

Late last week, ESPN announced an hour-long preview that will precede this year’s championship game, which will air on network TV for the first time ever.

While ad revenue is projected to increase by 4.8% in 2023, growth in ad spend is expected to slow and some media companies are falling behind on their Q1 targets.

On Tuesday, hair and beauty brand Hally inked name, image and likeness (NIL) deals with more than 100 players from the Texas-based university to help launch a new batch of Shade Stix, a temporary hair dye in Baylor’s signature green and yellow.

After reports of a collab surfaced last year, the women’s and men’s golf tours announced the Grant Thornton Invitational on Wednesday

Yesterday, the sports media company launched Overtime Boxing (OTX), a competition spotlighting the next generation of boxers — and targeting young sports fans — that begins in August.

On Friday, Seton Hall University and YouGov published a poll on American interest in women’s sports.