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PWHL adds two expansion franchises as new markets offer unique value

PWHL adds two expansion franchises as new markets offer unique value

Sports Business

PWHL adds two expansion franchises as new markets offer unique value

The PWHL is getting bigger and better…literally. After adding an expansion franchise in Detroit last week, the league announced new teams in Hamilton, ON, and Las Vegas, NV, yesterday. If those cities weren’t on your bingo card, you wouldn’t be alone — but each market brings its own value to the league. Feeling pucky.

Nielsen, ESPN share WNBA viewership insights that illustrate league’s growth among key demos

Nielsen, ESPN share WNBA viewership insights that illustrate league’s growth among key demos

Nielsen, ESPN share WNBA viewership insights that illustrate league’s growth among key demos

Earlier this week, Nielsen shared WNBA viewership insights from the 2025 season and the 2026 WNBA Draft. The numbers show impressive overall success, as well as high growth in specific demographics and regional markets. That, coupled with brand-new viewership data from ESPN, illustrates that the league is stronger than ever in year 30. Let’s get into the paint.

Montréal Victoire advance to their first PWHL Finals, will face Ottawa Charge

Montréal Victoire advance to their first PWHL Finals, will face Ottawa Charge

Montréal Victoire advance to their first PWHL Finals, will face Ottawa Charge

Pass the maple syrup because there’s an All-Canadian team PWHL final on deck, beginning tomorrow. Here’s how it happened.

New Endy partnership illustrates value of partnering with Canadian WNBA athletes

New Endy partnership illustrates value of partnering with Canadian WNBA athletes

New Endy partnership illustrates value of partnering with Canadian WNBA athletes

Canadian mattress brand Endy is returning as the WNBA’s official sleep partner in Canada, touting a new campaign that stars Canadian athletes across the league. The move doubles down on impressive fan growth in the country, which both Canadian and multinational brands are noting.

Montréal Victoire advance to their first PWHL Finals, will face Ottawa Charge

Montréal Victoire advance to their first PWHL Finals, will face Ottawa Charge

Montréal Victoire advance to their first PWHL Finals, will face Ottawa Charge

The Justin Bieber Hallelujah magic came through last night because there’s an All-Canadian team PWHL final on deck, beginning tomorrow. Hold onto your Timbits — here’s how it happened.

The biggest headlines from the WNBA’s opening weekend

The biggest headlines from the WNBA’s opening weekend

The biggest headlines from the WNBA’s opening weekend

At long last, the Toronto Tempo made their WNBA debut over the weekend, a long-awaited women’s basketball moment in the Great White North. Just in case you couldn’t see through the happy tears (same), let’s catch you up on the rest of the W action.

The Dallas Wings are shooting their shot

The Dallas Wings are shooting their shot

The Dallas Wings are shooting their shot

This year, the Dallas Wings got lucky again. They landed back-to-back No. 1 overall picks, first choosing Paige Bueckers in 2025, then Bueckers’ former teammate Azzi Fudd just a month ago. (The pair are an item on and off the court, but don’t ask the club about it.) In April, we chatted with Wings CEO Greg Bibb about how the team has flourished under his tenure and the hype around the Dallas market, for W fans and brands alike. Everything’s bigger in Texas, after all.

Montréal Victoire just one win away from first trip to Walter Cup Final

Montréal Victoire just one win away from first trip to Walter Cup Final

Sports News

Montréal Victoire just one win away from first trip to Walter Cup Final

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May 08, 2026

And just like that, one team is one win away from clinching their spot in the PWHL Finals. Scroll on for all the puck party details.

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The GIST of It Podcast

Kelley O’Hara spills NWSL alt-cast tea

May 14, 2026

Listen on Apple Music Listen on Spotify

Kelley O’Hara spills NWSL alt-cast tea

Kelley O’Hara spills NWSL alt-cast tea

Calling all sports fans. On today’s episode of The GIST of It, executive producer Alessandra Puccio sits down with one of her USWNT heroes, retired two-time World Cup winner Kelley O’Hara. The soccer-loving duo dig into Kelley’s latest adventure: hosting an alt-cast on Victory+ for the NWSL’s Utah Royals vs. Racing Louisville game on Sunday, May 17th at 8 p.m. ET. Between NWSL hot takes and men’s World Cup chit chat, this one’s a must-listen.

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A full NHL and NBA playoff rundown

A full NHL and NBA playoff rundown

A full NHL and NBA playoff rundown

Keeping track of all the playoff action in the NHL and NBA is a full-time job. Good thing your sporty bestie is here to help manage the plethora of playoff games. Let’s do this.

The only 2026 WNBA season primer you need

The only 2026 WNBA season primer you need

The only 2026 WNBA season primer you need

The offseason in one word? Transformational. The WNBA and its players’ association agreed to a groundbreaking seven-year collective bargaining agreement (CBA) less than a month ago, ushering in a new (and more lucrative) era of women’s basketball.

PWHL awards newest franchise to Detroit, proving power of Ally’s hometown marketing strategy

PWHL awards newest franchise to Detroit, proving power of Ally’s hometown marketing strategy

PWHL awards newest franchise to Detroit, proving power of Ally’s hometown marketing strategy

After three years of playing games in the Detroit market, the PWHL is finally ready to commit to the city. The league announced yesterday that it’s expanding to Detroit, MI, after hosting four games there.

Skechers chats about the brand’s basketball strategy amid its new WNBA partnership

Rounding up the latest WNBA headlines ahead of the 2026 regular season

Rounding up the latest WNBA headlines ahead of the 2026 regular season

Rounding up the latest WNBA headlines ahead of the 2026 regular season

The WNBA regular season tips off on Friday, but this league never sleeps. From a bona fide legend retiring to more wheeling and dealing as rosters are finalized, here’s the latest from the hardwood.

Everything you need to know about the 2026 Major League Volleyball semis

Everything you need to know about the 2026 Major League Volleyball semis

Everything you need to know about the 2026 Major League Volleyball semis

Block party, loading. The Major League Volleyball (MLV) semis are set for tomorrow, where the top four regular-season finishers will battle for a spot in Saturday’s championship, not to mention a $1M bonus. As Tate McRae says, just keep watching.

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