Why Rebel Girls resonates with Gen Alpha sports fansWhy Rebel Girls resonates with Gen Alpha sports fans
Why Rebel Girls resonates with Gen Alpha sports fans
In December 2024, girls empowerment brand Rebel Girls entered the sports chat for the first time, making a splash through partnerships with two emerging women’s sports leagues: LOVB and AUSL. Rebel Girls saw its audience of Gen Alpha girls organically respond to its sports-centric content, so the brand leaned in. Over a year later, Rebel Girls is going even deeper into the sports world. Rebel Girls announced four new sports-inspired series this week, while also naming 14-year-old Pepper Persley as its first-ever brand ambassador and Emma May-Bradley as chief content and marketing officer.
February 28, 2026
The latest on the WNBA’s CBA negotiationsThe latest on the WNBA’s CBA negotiations
The latest on the WNBA’s CBA negotiations
🏀
February 25, 2026
According to the WNBA, a new collective bargaining agreement (CBA) between the league and its players’ union (the WNBPA) needs to be agreed upon by March 10th, otherwise the 2026 schedule will be affected. That’s *checks notes* less than two weeks away — and there’s lots of work to be done.
Read Full Story
 Back to business: What’s happening in Unrivaled and the PWHL? Back to business: What’s happening in Unrivaled and the PWHL?

And exhale.

Still catching your breath post-Milano Cortina Olympics? Us too — that’s why today’s episode of The GIST of It is a sporty catch-up on two of our favorite leagues: Unrivaled and the PWHL. Tune in to see what’s happening in the hottest 3v3 hoops league in the game ahead of the playoffs, before hearing all the storylines you need to know for the second half of the PWHL season.

See What GISTers are Saying About Us

I am a sports fan and it's so hard to find a female voice, or a sense of feminine agency in the sports world (unless you dig deep). Really excited to be apart of this community and conversation!

The GIST is the first thing that I read every morning. It's hands down my favorite newsletter... and I'm a newsletter person!

So grateful I’ve found this company. It’s great to get sports information and highlights in a way that is empowering and doesn’t make me feel inadequate for not knowing.

Continue Reading