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Chase and WNBPA leaders discuss the value of their recent partnership

Chase and WNBPA leaders discuss the value of their recent partnership

Sports Business

Chase and WNBPA leaders discuss the value of their recent partnership

The WNBPA's new deal with JPMorganChase goes deeper than its previous partnerships.

Flau’jae Johnson discusses the value of OT Select team ownership and the competition’s place in the women’s basketball pipeline

Flau’jae Johnson discusses the value of OT Select team ownership and the competition’s place in the women’s basketball pipeline

Flau’jae Johnson discusses the value of OT Select team ownership and the competition’s place in the women’s basketball pipeline

The recent WNBA draftee reflects on her new role with the league for elite high school girls' basketball players.

WNBA roster building continues as training camps tip off

WNBA roster building continues as training camps tip off

WNBA roster building continues as training camps tip off

Free agency adds intrigue to training camp: Teams use camp to evaluate their talent, making it the perfect place to identify roster holes…and the athletes outside the franchise who could fill them. A few big-name free agents remain unsigned: defensive juggernaut Natasha Cloud, WNBA legend Tina Charles, and international icon Emma Meesseman.

Everything you need to know about the 2026 NHL Playoffs

Everything you need to know about the 2026 NHL Playoffs

Everything you need to know about the 2026 NHL Playoffs

The Stanley Cup Playoffs feature 16 of the league’s 32 teams — eight from the Eastern Conference and eight from the Western Conference. The top three teams in each division (Atlantic and Metropolitan in the East; Central and Pacific in the West), along with the two next-best teams in each conference (the Wild Cards) complete the 16-team field.

Cameron Brink refuses to be sidelined

Cameron Brink refuses to be sidelined

Cameron Brink refuses to be sidelined

As the LA Sparks seek a fourth WNBA championship, they’re building a roster around big-name veterans like Kelsey Plum and Nneka Ogwumike. But one young superstar is also at the heart of the team and the WNBA at large: third-year forward Cameron Brink. Last week, we caught up with her to learn about how she’s built her illustrious brand portfolio with “intentional” partnerships — and how she turned a difficult injury setback into an opportunity to build her entrepreneurial skills.

Top NBA postseason storylines to watch

Top NBA postseason storylines to watch

Top NBA postseason storylines to watch

The top storylines to know as the NBA postseason tips off.

The NBA postseason set-up

The NBA postseason set-up

The NBA postseason set-up

The NBA playoff field is almost locked in. Here's how the postseason works.

New data on Gen Z teens underscores the generation’s appreciation for athlete advocacy around social issues

New data on Gen Z teens underscores the generation’s appreciation for athlete advocacy around social issues

Sports Business

New data on Gen Z teens underscores the generation’s appreciation for athlete advocacy around social issues

April 16, 2026

The Robert Wood Johnson Foundation released a national study involving Gen Z teens yesterday, highlighting that sports and athletes heavily influence how teens perceive societal issues.

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The GIST of It Podcast

Puck off — the NHL postseason is here

April 16, 2026

Listen on Apple Music Listen on Spotify

Puck off — the NHL postseason is here

Puck off — the NHL postseason is here

It’s giving icy and spicy.

It’s once again time to talk about the hardest trophy to win in professional sports, the Stanley Cup. The puck drops on the NHL postseason this Saturday, so today’s episode of The GIST of It is all about the best game you can name, from how the playoffs work to the teams co-hosts Ellen Hyslop and Steph Rotz are keeping an eye on. Let’s do that hockey.

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WNBA eyes international expansion as global athletes, fans develop ties to league

WNBA eyes international expansion as global athletes, fans develop ties to league

WNBA eyes international expansion as global athletes, fans develop ties to league

For the WNBA’s 30th season, the league is looking back — and abroad. Three of the first 12 WNBA Draft picks were international, including No. 3 Awa Fam Thiam from Spain. It makes sense to lure stars stateside as the league hopes to build fandom abroad: W commissioner Cathy Engelbert said she’s “heavily looking at” staging international WNBA games.

LSU sophomore Kailin Chio, UCLA senior Jordan Chiles headline the NCAA women’s gymnastics national championships

LSU sophomore Kailin Chio, UCLA senior Jordan Chiles headline the NCAA women’s gymnastics national championships

LSU sophomore Kailin Chio, UCLA senior Jordan Chiles headline the NCAA women’s gymnastics national championships

A positively stacked eight-team field has touched down in Fort Worth, Texas, for the NCAA women’s gymnastics national championships. Join the party and giddy on up — these women are flippin’ fantastic.

Drama abounds in NBA Play-In Tournament

Drama abounds in NBA Play-In Tournament

Drama abounds in NBA Play-In Tournament

Two games in, and the NBA Play-In Tournament is already doing what it does best — stirring up chaos. Official playoff berths are on the line, and the high-stakes hoopla has only just begun.

LOVB SF owners on unique Bay Area ecosystem that makes volleyball franchise a smash hit

LOVB SF owners on unique Bay Area ecosystem that makes volleyball franchise a smash hit

LOVB SF owners on unique Bay Area ecosystem that makes volleyball franchise a smash hit

This Thursday, LOVB serves up its championship weekend, which will air on USA Sports for the first time. This will be the last chip featuring the league’s inaugural six teams as three expansion teams will be added next year, including LOVB San Francisco.

Caddix lacrosse cleats fill crucial need in women’s market as Nike eyes lacrosse space

Caddix lacrosse cleats fill crucial need in women’s market as Nike eyes lacrosse space

Caddix lacrosse cleats fill crucial need in women’s market as Nike eyes lacrosse space

Nike netted a multiyear agreement with the Premier Lacrosse League (PLL) and the Women’s Lacrosse League (WLL) yesterday as the official apparel partner of both leagues. This includes Nike-designed uniforms and sideline apparel, but doesn’t include cleats, a white space in the women’s lacrosse world — one that Caddix, a new USA Lacrosse partner, is busy filling.

World No. 2 Rory McIlroy wins second consecutive Masters

World No. 2 Rory McIlroy wins second consecutive Masters

World No. 2 Rory McIlroy wins second consecutive Masters

World No. 2 Rory McIlroy has cemented his legacy among golf’s greats, winning his second consecutive Masters yesterday. McIlroy’s victory wasn’t straightforward, but was decidedly human — par for the course for the Northern Irishman — complete with both brilliant strokes and bonehead swings. Truly a tradition unlike any other.

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