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September 03, 2025

Athlos CMO Kayla Green discusses brand wins from Athlos NYC 2025

On Saturday, the aforementioned Ohanian’s Athlos held Athlos NYC, its second annual track tournament in the iconic culture capital. The event welcomed several key wins that helped build the case for sustainable growth ahead of its 2026 expansion, from viewership increases to creative partner activations.

October 15, 2025

New Balance announces nine NIL partnerships as brand shares strategy in signing Gen Z athletes early

Today, New Balance (NB) announced NIL deals for several women athletes, namely from developing spaces in basketball and soccer and emerging sports like softball. The sponsorships are a response to how high school and collegiate pipelines are building across all women’s sports — and so are the marketing opportunities.

October 15, 2025

⚽ End of a season, but the start of an age

Vancouver Rise FC make major push heading into Northern Super League regular-season finale

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And just like that, we’ve reached the final week of the inaugural Northern Super League (NSL) regular season. All four playoff spots have already been clinched by AFC Toronto, Vancouver Rise FC, Ottawa Rapid FC, and Montréal Roses FC, but seeding is still up for grabs, adding intrigue to this week’s matchups. Here’s what to watch with the postseason looming in early November.

October 15, 2025

Toronto Blue Jays down 2-0 to the Seattle Mariners with trip to the World Series on the line

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The Toronto Blue Jays are unfortunately doing their best Toronto Maple Leafs impression, down 2-0 to the Seattle Mariners as their best-of-seven American League Championship Series (ALCS) heads to Seattle for tonight’s 8:08 p.m. ET Game 3.

October 15, 2025

Want to work in soccer? Apply to the TFC Women in Soccer Fellowship

Together With

Want to work in soccer? Apply to the TFC Women in Soccer Fellowship

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This feature is brought to you in partnership with BMO.

October 14, 2025

USC Annenberg report illustrates how athlete media economy has ample room for women

Yesterday, USC Annenberg published a first-of-its-kind report on the athlete-owned media economy. It identifies movers and shakers in the space, but also notes the gap between men and women athletes — women were featured in only 22% of the athlete-owned podcasts analyzed.

October 10, 2025

👀 What Athlos is, and why it’s different

Sports News

Athlos NYC 2025 is putting track & field in the spotlight

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October 09, 2025

The second annual Athlos NYC, a women’s-only track & field meet featuring some of the speediest and strongest competitors in the world, begins tonight. You know the drill — today’s newsletter will cover what makes Athlos so unique, the can’t-miss events, and the athletes to watch. Take your mark.

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The GIST of It Podcast

Ep #501

Tara Davis-Woodhall just long jumped in Times Square

October 16, 2025

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Tara Davis-Woodhall just long jumped in Times Square

There’s meeting the moment, and then there’s making a moment.

Last Thursday, long jumper Tara Davis-Woodhall made a moment, competing in the middle of Times Square to qualify for the finals at Athlos NYC. The buzzy event caught the world’s attention, but Davis-Woodhall is no stranger to fame as a reigning Olympic and world champ. On today’s episode of The GIST of It, The GIST’s Associate Managing Editor Lauren Tuiskula chats with Davis-Woodhall about sandpits, prepping for major moments, and inspiring confidence as a partner of the Dove Body Confident Sport Program. Enjoy.

Thanks to Fan Duel for their support of this podcast. The buzzer may have sounded on this women’s pro hoops season, but the action never stops with FanDuel. Download the FanDuel app or head to fanduel.com to join in on the fun.

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