How Edmonton is becoming a Canadian women’s sports havenHow Edmonton is becoming a Canadian women’s sports haven
How Edmonton is becoming a Canadian women’s sports haven
Edmonton, Alberta, is a unique place. At roughly 1.2M residents, it’s dwarfed by larger Canadian cities like Toronto and Metro Vancouver — and though it doesn’t have its own professional women’s sports team, it’s become a hot spot for major women’s sporting events. That’s largely thanks to its tourism board, Explore Edmonton, which sees the economic and social value in these events. We spoke with sport and culture events director Cindy Medynski about why this strategy serves Edmonton and what other cities can learn. Small but mighty.
April 25, 2026
Chase and WNBPA leaders discuss the value of their recent partnership Chase and WNBPA leaders discuss the value of their recent partnership
Chase and WNBPA leaders discuss the value of their recent partnership
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April 21, 2026
The WNBPA's new deal with JPMorganChase goes deeper than its previous partnerships.
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 AUSL’s Golden Tickets are going viral and changing lives AUSL’s Golden Tickets are going viral and changing lives

Ready to smile?

Then look no further than today’s episode of The GIST of It. Today, co-hosts Ellen Hyslop and Steph Rotz are sharing the story of Athletes Unlimited softball’s viral Golden Tickets, handed out to college players around the country to let them know their dreams of becoming a pro softball player are about to come true. It’ll melt your heart in the best way.

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