The GIST

Breaking waves, breaking barriers: Meet the first woman driver in SailGP history

ICYMI, we have a new obsession: it’s the Rolex SailGP Championship, the most exciting sport to ever hit international waters, featuring 12 co-ed teams driving ultra-fast F50 catamarans.

July 14, 2025

World No. 5 England defeats No. 13 Italy 2–1, books spot in UEFA Women’s Euro final

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Sunday’s UEFA Women’s Euro final is close enough to taste — but there’s still one semi to go. Scroll on to learn how the defending champs booked their return to the ’ship before we preview today’s must-win match between No. 2 Spain and No. 3 Germany.

July 23, 2025

Increase in women’s sports podcasts illustrates latest trends in the audio space

The podcast space is finally listening to women’s sports fans — something we’ve been doing since 2020. Everyone from sports media companies to standalone podcasts are getting into the women’s game, so we’re covering some trends in the space and what they mean for the future.

July 23, 2025

WNBA teams lead the way in social media engagement among pro sports teams

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Earlier this month, Sports Business Journal shared data from sponsorship analytics platform Blinkfire on social media engagement among professional North American sports teams. Eight of the top 10 are WNBA teams, led by the Dallas Wings, Indiana Fever, and Golden State Valkyries.

July 23, 2025

A mid-week WNBA round-up

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Just like your fave tunnel fit, the WNBA’s back serving looks as the second half of the season tipped off with last night’s five-game slate. Let’s hoop to it with a mid-week round-up of who’s hot and who’s not, plus a look at the road ahead.

July 23, 2025

Viral success of WNBA’s StudBudz proves the power of authentic, player-driven storytelling

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The WNBA’s All-Star Weekend (ASW) drove a variety of online conversation, from ongoing CBA negotiations to the proliferation of StudBudz, the player-powered shared social media profile that offered an entertaining inside look into ASW.

July 21, 2025

Sephora teams up with AUSL in latest beauty-related women’s sports sponsorship

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Today, Athletes Unlimited Softball League (AUSL) announced that Sephora will become its exclusive beauty partner and presenting sponsor of its AUSL Championship series, which airs on ESPN this weekend. While Sephora isn’t the first beauty brand to join the women’s game, it’s gaining ground and further cementing its status as the beauty industry’s top dog.

July 21, 2025

‼️ The history, the hype, and how it works

Sports News

Everything you need to know about the always-epic MLB Home Run Derby

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July 14, 2025

The high-flying event is the highlight of the league’s All-Star break, and this year’s edition features some of the game’s biggest names swinging for glory. Grab a hot dog and scroll on before the balls are going, going, gone.

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The GIST of It Podcast

Ep #478

Debunked: Misinformation swirls around the WNBA’s viral t-shirts

July 22, 2025

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Debunked: Misinformation swirls around the WNBA’s viral t-shirts

It’s not a moment; it’s a movement.

Of course, we’re talking about the WNBA, which just threw the most exciting, audacious, and downright viral All-Star Weekend in recent memory. On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz break down the major talking points from Indianapolis, from the inimitable StudBudz to the “Pay Us What You Owe Us” t-shirts that broke the internet. Tune in, won’t you?

A big thank you to BMO for sponsoring today’s pod! BMO is the official bank of the NSL and the league’s broadcast partner, sticking to their two-decade pledge to grow the game of soccer in North America. Learn more about how BMO is growing the beautiful game at BMOsoccer.com.