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The GIST's NFL Pick'em Challenge

Make your picks for a shot at weekly and season-long prizes.

September 03, 2025

How pro sports leagues and their sponsors can make the most of temporary markets

Front Office Sports recently examined a trend among leagues like the Premier Lacrosse League (PLL) and Athletes Unlimited Softball League (AUSL): Traveling teams and exhibition matches are a smart way to identify prime markets before establishing permanent teams. Let’s explore when traveling teams work and what this format means for sponsors.

September 15, 2025

Joe Burrow injury and the other buzziest headlines from Week 2 of NFL action

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Week 2 of the NFL season had a little something for everyone — clutch field goals for the thrill seekers, short-sighted tunnel fits for the fashionistas, and pleas in the sky for the already fed-up. Just your average football Sunday, right?

September 15, 2025

🐱 No. 1 Minnesota Lynx vs. ⚔️ No. 8 Golden State Valkyries — Tomorrow at 1 p.m. ET

Previewing the first round of the WNBA playoffs

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The WNBA postseason tips off tomorrow, and we decided all three rounds deserve their own newsletter. Over the next month, we’ll be in your inbox with a trilogy of special editions, breaking down the best-of-three first round, the best-of-five semis, and the best-of-seven finals — it’s like The GIST’s version of a triple‑double.

September 13, 2025

Recovery footwear brand Oofos taps into power of microinfluencers through widespread collegiate partnership

Last week, Oofos teamed up with Her Campus Media (HCM) to offer over 1.5K college women athletes a chance to partner with the recovery footwear brand. The open-ended opportunity could mean the first NIL deal for many of these athletes, who still offer significant value as microinfluencers.

September 12, 2025

Breaking down Week 2’s Super Bowl LIX rematch between the Philadelphia Eagles and Kansas City Chiefs

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Seven months after the reigning champ Philadelphia Eagles pummeled the Kansas City Chiefs in the Super Bowl, the perennial powerhouses will meet again on Sunday at 4:25 p.m. ET. Plenty has changed since the Birds outplayed KC in February — let’s discuss.

September 12, 2025

Explaining the Kawhi Leonard–LA Clippers salary cap scandal

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ICYMI, LA Clipper Kawhi Leonard has been the talk of the sports world amid an alleged salary cap circumvention scandal. Here’s what you need to know about this developing story, initially broken by investigative journalist Pablo Torre, including NBA commissioner Adam Silver’s first public comments on the incident. Drama-rama.

September 12, 2025

Sports News

Rugby, soccer, and basketball women’s sports records fall over the weekend

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August 25, 2025

The Summer I Turned Pretty, meet the summer women’s sports continued to thrive. Whether you’re Team Conrad or Team Jeremiah, everyone can enjoy this round-up of historic women’s sports moments from over the weekend.

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The GIST of It Podcast

Ep #492

Unrivaled is growing — and still putting players first

September 11, 2025

Listen on Apple Music Listen on Spotify

Unrivaled is growing — and still putting players first

Women’s hoops is where it’s at.

Yes, the WNBA regular season ends today, but this episode of The GIST of It is all about the offseason plans for the best hoopers in the game. Unrivaled, the 3v3 league founded by Napheesa Collier and Breanna Stewart, will be bigger and better than ever for its second season, boasting new investments and even more teams. And we’re digging into all of it, including how the league continues to lean into its player-first ethos. Buckets, indeed.

Thanks to Fan Duel for their support of this podcast. We partnered with FanDuel to bring back our free-to-play Women's Pro Basketball Bracket Challenge. Visit thegistsports.com to register and make your picks.