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The GIST's NFL Pick'em Challenge

Make your picks for a shot at weekly and season-long prizes.

September 03, 2025

New Parity data illustrates the power of Gen Z spending in women’s sports

Yesterday, Parity shared data from a survey of 2.4K U.S. Gen Z adults that ascertained their perspectives and purchasing behaviors. Compounding on previous data reflecting positive Gen Z attitudes toward women’s sports, this new report clarifies how Zoomers feel about women’s sports, women athletes, and sponsors in the space.

November 14, 2025

Despite attendance dip, NWSL exhibits overall growth driven by young women fans

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There’s been a dip in YoY NWSL attendance, but that stat doesn’t exactly tell the whole story. Last week, the league shared insightful data on attendance, viewership, and social media records that women’s soccer fans smashed this year, all of which point to who’s winning the most with NWSL growth: Young women fans.

November 14, 2025

No. 1 seed AFC Toronto takes on No. 3 Vancouver Rise FC in first-ever NSL Final

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The first-ever Northern Super League (NSL) champion will be crowned when No. 1 seed AFC Toronto and No. 3 Vancouver Rise FC meet tomorrow at 2 p.m. ET. Ahead of kickoff, here’s what you need to know about the NSL’s historic inaugural season and, of course, the winner-take-all match.

November 14, 2025

The 112th Grey Cup preview

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The 112th Grey Cup kicks off Sunday at 6 p.m. ET, featuring the West Division champ Saskatchewan Roughriders vs. the East Division–winning Montreal Alouettes. And if the title tilt is anything like the first four postseason games, we’re in for an absolute treat. Let’s dig in.

November 14, 2025

Four previous champions advance to NWSL semis

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ICYMI: The four teams competing in this weekend’s NWSL Playoffs semis are the four previous league champs dating back to 2021. With postseason experience everywhere you look and the No. 1 seed already stunningly eliminated, the only thing to expect is the unexpected.

November 14, 2025

NIL deal platform Opendorse shares key insights on today’s women college athletes

Last week, collegiate NIL platform Opendorse shared data-backed insights on why brands should partner with women athletes. The platform points out only 8%-12% of House vs. NCAA settlement payments are allocated to women athletes across more than a dozen programs, totaling roughly $2M of a $20.5M maximum budget.

November 10, 2025

A love letter for the 2025 Toronto Blue Jays

Sports News

A love letter for the 2025 Toronto Blue Jays

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November 03, 2025

The heartbreak of the Toronto Blue Jays’ 5–4 extra-innings loss to the LA Dodgers in Game 7 of the World Series may never fade, but neither will the magic of the blue birds’ postseason run. From the power of friendship to the nationwide vivacity, let’s be romantic about baseball one more time.

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The GIST of It Podcast

Ep #508

Talkin’ NSL with Canadian soccer royalty, Diana Matheson

November 13, 2025

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Talkin’ NSL with Canadian soccer royalty, Diana Matheson

An early holiday present, no wrapping required.

Struggling to find a gift for the women’s soccer fan in your life? Send ’em this podcast because today’s episode of The GIST of It features Canadian soccer royalty. Diana Matheson is a CanWNT team legend, a two-time Olympic medalist, and founder and Chief Growth Officer of the Northern Super League (NSL). Tune in to listen to Matheson and co-host Ellen Hyslop yap about everything from the business of starting Canada’s first domestic pro women’s soccer league to a very special napkin. You won’t want to miss it.

A big thank you to BMO for sponsoring today’s pod! BMO has been committed to growing the beautiful game in North America for two decades. Today, BMO supports the NWSL’s Angel City FC and is the official bank of the Northern Super League. Learn more by visiting our Soccer Help Desk today.