🥍 We meet again…
Two of NCAA women’s lacrosse’s top teams meet in a national championship rematch tomorrow.
One of the sport’s spiciest rivalries will add another chapter with a rematch of the 2023 national championship game.
February 28, 2024
🏀 It’s getting hot in here
NCAA men’s basketball conference titles come into focus with No. 7 Kansas’ upset loss
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With last night’s scores, the picture for two men’s conference regular-season championship races became clearer.
February 28, 2024
🏀 All’s fair in love and basketball
Athletes Unlimited’s third women’s pro basketball season tips off
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Before Athletes Unlimited’s (AU) third basketball season tips off, here’s a primer on the pro league that’s giving women hoopers (including some of your WNBA faves) a chance to compete for individual glory during the W offseason.
February 28, 2024
🏀 The history
Legends of the Game: Geno Auriemma
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Today, we’re diving into one of women’s basketball’s best: current UConn head coach Geno Auriemma, whose (still unfolding) legacy combines a stretch of sheer dominance, the charisma to match, and an ongoing commitment to elevating the women’s game.
February 27, 2024
🏀 Guard the throne
The final sprint toward an NCAA women’s basketball regular-season conference title begins this week
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Welcome to the final week of regular-season women’s basketball! Conference titles are about to be clinched — and a few are coming down to the wire.
February 26, 2024
📈 Growing, growing, gone
Ticket sales for the Big Ten women’s basketball tournament reflect Caitlin Clark Effect
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After a record-breaking women’s March Madness in 2023, the popularity of women’s college basketball — and namely aforementioned Iowa star Caitlin Clark — keeps on growing, but the NCAA is still playing catch up. The Big Ten women’s basketball tournament officially sold out this weekend, two whole weeks before the event tips off.
February 26, 2024
🇦🇺 She’ll be right
Australia reports economic impact of $867.5M from 2023 FIFA Women’s World Cup
The 2023 FIFA Women’s World Cup (WWC) had a profound economic and social impact for host country Australia, according to a recent Football Australia report. Here are some key numbers from the Land Down Under.
February 26, 2024
🏆 Breaking records and taking names
Several athletes and teams broke records in their respective NCAA sports this weekend.
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With the NCAA postseasons for winter sports approaching, top athletes are pulling out all the stops to gain an edge, leading to shattered records on the court, track, pool deck, and mat this weekend.
February 26, 2024
🎓🏀 Watch the throne
Iowa’s Caitlin Clark and USC’s JuJu Watkins dominate NCAA women’s basketball
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With just over three weeks until March Madness, two of the biggest names in women’s college hoops are crushing records and commanding our attention day in and day out.
February 26, 2024
🏀 The hardwood trailblazers
Black women athletes everyone should know
With Black History Month coming to an end and Women’s History Month beginning later this week, today we’re celebrating a few Black women trailblazers and their historic contributions to sports.
February 25, 2024
📺 The limit does not exist
Athletes Unlimited expands ESPN broadcasting deal to include coverage of all four leagues
On Wednesday, Athletes Unlimited (AU) announced that all four of its month-long pro women’s sports leagues — basketball, softball, volleyball, and lacrosse — will broadcast games on ESPN platforms. The deal is a multiyear renewal of the entertainment network’s previous agreement with AU, which saw impressive viewership growth YoY.
February 23, 2024
💰 She’s all that
New data reveals that women’s sports’ sponsorship deals increased by 22% YoY
SponsorUnited data recently revealed that the number of sponsorship deals in pro women’s sports increased by over 22% YoY thanks to more than 5.5K deals last year. These numbers further prove the marketability of women athletes, who also see consistently higher rates of engagement.
February 23, 2024