SponsorPulse shares data insights on Wimbledon fandom in U.S. as sponsorship opportunities loom

The GIST: With Wimbledon coming up, SponsorPulse followed up 2024 data insights on Wimbledon fandom in the U.S., illustrating the fan profile and opportunity for brands to engage as the British Grand Slam faces growth challenges. Let’s dive in.

U.S. Wimbledon fan data:

• 🏟️ Nearly 81M Americans aged 13 to 64 engage with Wimbledon annually, with U.S. engagement reaching an all-time high in 2024 at 45%.

• 💰 About 22% of these fans are “genuinely excited” about the tournament, and 8% feel that tournament sponsorships influence their purchasing decisions.

• 🎾 According to SponsorPulse data, the UK–based tourney resonates most with tennis players, women, people over 40, and foreign-born Americans. Fans that engage intensely with the tournament are actively spending in categories like luxury and electric vehicles, dating apps, telecommunications and business consulting.

Wimbledon’s challenges: Although the tournament is offering a record $73M prize pot this year and drew millions of viewers globally last year (including historic U.S. numbers), Wimbledon and its sponsors still serve a niche luxury crowd, while U.S.–based sponsors are opening the field and making the sport more accessible.

• And while Grand Slams clearly have potential — the French Open just posted improved numbers on TNT — the decentralized nature of the sport is a challenge to building fandom. Tennis is trying to address this in myriad ways: The WTA just made the Tennis Channel its new home in the U.S., ATP/WTA merger talks are heating up, and Wimbledon is pushing for key renovations. Game, set, match.