Snapchat, Copa90 collaborate on producing Women's Euro content

The GIST: Social media’s friendliest ghost is delivering women’s soccer stories. Snapchat and soccer media company Copa90 announced the launch of Goals Talk yesterday, a matchday show of the final Women’s Euro stages hosted on the social media platform. The pair also have post–final whistle plans for the new series…

The details: Goals Talk offers a mix of behind-the-scenes coverage from the Women’s Euro, as well as content from Copa90 creators, all on Snapchat’s Discover page. The show will transition to a weekly format focusing on the club-level game beginning in August.

• The new show comes on the back of the Women’s Euro connecting with LinkedIn in February and dancing to an extensive deal with TikTok in May. A hat trick if we ever saw one.

Zooming out: Snapchat’s post-Euro commitment should help women’s soccer build consistent fandom at all levels, not just during flagship events, and the timing couldn’t be better. The Euro, after a year-long pandemic delay, marks the beginning of an exciting two years in the women’s international game.

• The FIFA Women’s World Cup kicks off down under next July, followed by the Olympic Games in Paris in July 2024. Keep thriving, Snapchat.