
Sports Business
PWHL announces new branding for all six teams as it gears up for season two
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September 11, 2024
As mentioned, the PWHL unveiled new names, logos, and colors for its inaugural six franchises, which sparked intense reactions across the hockey community. Part of what caught fans off guard is that the PWHL decided team branding without major input from teams, players, or fans, which Front Office Sports explained is a result of the league’s structure.
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Work, cover girl!
Designer Kristin Juszczyk is that girl on the NFL sidelines, outfitting the league’s hottest WAGS, from Taylor Swift to Simone Biles — and today, she’s sitting down with The GIST’s Associate Managing Editor Lauren Tuiskula. With NFL training camps underway and Juszczyk’s new Off Season collection dropping now, it’s the perfect time to level up your game day style. Tune in to hear her ultimate fashion playbook, including what trends are on their way out as temperatures drop. Football is (almost) back, baby.