Everyone loves Team USA’s women’s gymnastics squad — just ask the 12.7M who watched them win gold last week. And to capitalize on this Olympic hype, prominent Simone Biles sponsor Athleta is putting on a sophomore edition of its U.S. gymnastics tour.

This weekend’s NCAA national championships not only showcased women’s gymnastics’ credentials as one of college sports’ hottest rising properties, but also its top female athletes and name, image and likeness (NIL) earners.

On Friday, Seton Hall University and YouGov published a poll on American interest in women’s sports.