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🚗 Feeling testy🚗 Feeling testy
WNBA and CarMax benefit from free early-season content offerings
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Yesterday, the WNBA announced that partner CarMax activated its Tip-Off Test Drive promotion once again, meaning fans can catch the beginning of the season on WNBA League Pass for free. Sponsoring exclusive, free content is a fantastic way to rev up positive brand association, which is especially key in a space where consumers reward their favorite sponsors.
May 16, 2025
🏀 Coast to coast🏀 Coast to coast
Sports Innovation Lab shares data insights on WNBA fans
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With the WNBA season tipping off tomorrow, we’re seeing an increase in aspirational companies choosing to partner with the W. And according to the latest data insights from Sports Innovation Lab (SIL), there’s a reason why brands like Fenty Beauty are choosing the WNBA, especially teams like the NY Liberty and Golden State Valkyries.
May 16, 2025
⚕️ Care to join?⚕️ Care to join?
Women’s care brands seek out WNBA partnerships as sector is poised for growth
🏀
This week, vaginal care brand Vagisil announced a new partnership with the NY Liberty that bonds the NYC–based brands over a shared message of empowering women. Additionally, athlete-focused tampon company Sequel will serve as the Indiana Fever’s official tampon in a deal that includes Lexie Hull as a player ambassador and free tampons at Gainbridge Fieldhouse.
May 16, 2025
💄 Beauty and the billionaire💄 Beauty and the billionaire
Fenty Beauty enters NY Liberty sponsorship as celeb entrepreneurs turn to women’s sports
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On Wednesday, the NY Liberty announced a partnership with Rihanna’s billion-dollar Fenty Beauty empire. The collab is the latest example of a popular, celeb-driven brand carefully curating its sports sponsorships, namely by working with teams and athletes that have prestige and influence.
May 09, 2025
🎟️ WNBA ticket sales: By the numbers🎟️ WNBA ticket sales: By the numbers
StubHub shares latest ticket data as WNBA interest surges in 2025
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WNBA ticket demand is at an all-time high: This year’s All-Star Game sold out within a day, and according to ticket sales platform StubHub, the W is much more popular this season. At a time when the industry needs to know where W fans are showing up, here’s more insight from StubHub’s data as we approach May 16th’s season tipoff.
May 02, 2025
📺 Primed for success📺 Primed for success
The WNBA announces historic preseason expansion as fan, sponsor interest rises
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Yesterday, the WNBA made history (again) by announcing that all games in its expanded preseason slate will be broadcast or streamed this year. The move comes as the W continues to monetize its product, and with this whole new chunk of games, brands can reach WNBA superfans like never before.
April 30, 2025
🧚 A little magic🧚 A little magic
Paige Bueckers Effect already impacting Dallas Wings ecosystem, teammates
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It’s only been a few weeks since Paige Bueckers was drafted to the WNBA’s Dallas Wings, but the entire ecosystem is already benefiting from the “Bueckers Effect.”
April 28, 2025
🏀 Raining buckets🏀 Raining buckets
Paige Buecker’s draft entry creates various opportunities for new WNBA sponsors
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The hype around projected No. 1 WNBA Draft pick Paige Bueckers is reminiscent of last year’s frenzy around aforementioned Fever star Caitlin Clark. Her entry into the league spurred spending around the Fever, the W, and Clark herself, and it seems the same is expected for Bueckers and her potential landing place, the Dallas Wings
April 14, 2025
💸 Breaking the bank💸 Breaking the bank
Paige Bueckers expected to bring similar economic impact to Dallas as Caitlin Clark did with Indianapolis
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On Monday, the Dallas Wings drafted UConn star Paige Bueckers first overall, and she’s expected to bring comparable economic impact as fellow W star Caitlin Clark did when she was drafted by the Indianapolis Fever last year. Let’s review how Clark boosted the local economy and elevated the Fever to one of the league’s most coveted brands.
April 14, 2025
🏀 That’s a wrap: women’s March Madness by the numbers🏀 That’s a wrap: women’s March Madness by the numbers
NCAA enjoys strong viewership for women’s March Madness
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While viewership of this year’s NCAA women’s March Madness did dip in the post–Caitlin Clark era, women’s basketball fandom is certainly here to stay. The tournament wrapped with a dominant UConn win over South Carolina and so much more: A sold-out crowd, historic audiences, and promising growth.
April 07, 2025
📣 Speak up📣 Speak up
WNBA and key sponsors expand Voice In Sport partnership to empower young fans
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Yesterday, the WNBA and its Changemaker Collective — a group of community-focused brands — extended a key partnership with women-focused digital platform Voice in Sport (VIS). By collaborating with VIS, the W and its partners are able to reach a passionate Gen Z and Gen Alpha fanbase that’s looking to stay involved in basketball, both as players and fans.
March 28, 2025
🏀 A marketing lay-up🏀 A marketing lay-up
WNBA responds to record 2024 viewership with 2025 television schedule
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During its record-breaking 2024 season, the WNBA saw a massive viewership jump across networks — especially when Indiana Fever star Caitlin Clark graced the screen. And based on its 2025 regular-season schedule unveiled last week, the W is doubling down on 2024’s wins with increased broadcast exposure, giving an easy assist to its partners.
March 24, 2025
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