The final men’s golf major of the season tees off tomorrow from the links at Royal Liverpool, with a $16.5M purse and the Claret Jug — golf’s most coveted trophy — on the line.

According to a report released by SponsorUnited yesterday, the LPGA has exponentially grown its brand investments in recent years, while offering major ROI to sponsors.

With the first round in the (golf)bag, China’s Lin Xiyu and South Korea’s Kim Hyo-joo sit atop the leaderboard at the U.S. Women’s Open, the first LPGA major ever held at the iconic Pebble Beach course.

NCAA golfers run a split season, meaning they start in the fall, chill out when the cold sets in, and link(s) back up in the spring.

China’s 20-year-old Yin Ruoning won her first career major at the KPMG Women’s PGA Championship yesterday, making her the 15th different tourney champion in the last two seasons.

Callaway and KPMG are increasing their presence and financial obligations at this weekend’s PGA Women’s Championship, showcasing their intent to improve the women’s golf experience for fans and players alike.

The KPMG Women’s PGA Championship — the second of five LPGA majors — tees off tomorrow from Springfield, NJ, with 19 of the top 20 players in the world, plus one wunderkind rookie, and a $9M purse on the line.

After going years without broadcasts, the LPGA qualifying competition partnered with GameKast yesterday to boost the financial potential of the Epson Tour and fellow feeder leagues.

The PGA’s third major of the year tees off tomorrow with betrayal as the backdrop after last week’s bombshell news that the PGA Tour intends to merge with rival LIV Golf, a deal that’s come under continued scrutiny.

Following Tuesday’s shocking merger between the PGA and LIV Golf, sponsors and broadcasters now face a conundrum around staying involved in men’s golf — and normalizing sportswashing in the process.

The move marks the largest win yet for Saudi Arabia’s sportswashing campaign and will likely change the sport as we know it.

The airline immersed itself in the women’s golf landscape on Tuesday by signing deals with four athletes, part of Delta’s prep for this weekend’s Mizuho Americas Open — and the anticipated professional debut of Rose Zhang.