The LPGA Tour is returning to Boston for the first time since 1997

October 30, 2023
The 2024 FM Global Championship Tournament will tee off at the prestigious TPC Boston, including a featured event at Fenway Park.
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The LPGA Tour is returning to Boston for the first time since 1997
SOURCE: GOLFWEEK/X

The GIST: For the first time since 1997, the LPGA Tour is coming back to Boston. The 2024 FM Global Championship Tournament will tee off at the prestigious TPC Boston, including a featured event at Fenway Park. Green meets Green Monster — that’s wicked smaht.

The sponsor: Based in Rhode Island, FM Global is one of the world’s largest commercial property insurers. Its CEO Malcolm Roberts described the LPGA tournament as a way to promote diversity and inclusion on the playing field and in the workplace, which FM Global aims to achieve through the partnership.

The details: The inaugural event, scheduled for next August, will feature 144 golfers playing for a $3.5M prize purse. The tourney begins a five-year partnership for FM Global’s first major sports activation, and it’s starting off with a bang — it boasts the seventh-largest purse on tour, below only the majors and tour championship.

The trend: Women’s sports are rapidly developing in Boston, and sponsors are smart to sign on early. This year, the city won bids for a PWHL team and an NWSL franchise, adding to its WFA dynasty and WNBA fandom. What can we say — the town’s got moxie.