The PWHL shared wins from its first-ever Takeover Tour today, which saw all six teams play games at nine different exhibition sites across the U.S. and Canada. Not only was this a brilliant strategy to market test in potential PWHL cities, but the tour spurred engagement and allowed the league to reach new hockey fans.

Happy Masters Thursday to all who observe. Men’s golf’s biggest event of the year tees off today, so we’re sharing everything you need to know ahead of the famed (and often dramatic) major. Prep your golf clap and scroll on.

If you thought February’s 4 Nations Face-Off was feisty, buckle up — the 24th IIHF Women’s World Championship begins from Czechia today, with the globe’s 10 best women’s national hockey teams in action in the game’s top tourney. So while PWHL teams are on break until the end of the month, some spicy international rivalries are about to take the ice. Pass the milk.

Since the beginning, the PWHL has been intentional in its development, from signing a CBA before the puck dropped to nabbing early broadcast and founding partners. One of those decisions — a deal with software company Greenfly — has provided insight into how athlete engagement behaviors can shape sponsorship, especially amid the growth opportunity of tunnel walks.

The Madness isn’t over just yet: No. 1 seeds Florida and Houston will battle for the men’s championship tonight at 8:50 p.m. ET on CBS in the U.S. and TSN in Canada. One (last) shining moment, loading.

While viewership of this year’s NCAA women’s March Madness did dip in the post–Caitlin Clark era, women’s basketball fandom is certainly here to stay. The tournament wrapped with a dominant UConn win over South Carolina and so much more: A sold-out crowd, historic audiences, and promising growth.

This week, Chelsea F.C. shared financial results for the 2023–2024 season, including the valuation for its women’s side. With Chelsea reorganizing its women’s team under subsidiary BlueCo 22 Midco Limited, the WSL club is reportedly worth $257M, making it the highest-valued women’s soccer team in the world — and topping Angel City FC’s $250M valuation.

This feature is brought to you by Smirnoff, the perfect spirit for gathering your crew to watch women’s hockey the right way — with great drinks and even better company.

And with that, the 2024–25 women’s college basketball season has come to an end. Hopefully, you had your notepad handy for yesterday’s sold-out national championship game because No. 2 seed UConn put on an absolute hoops clinic.

The GR8 Chase is over — Washington Capitals captain Alex Ovechkin scored his 895th career goal in yesterday’s 4–1 loss to the NY Islanders, making him the top goal scorer in NHL history. Here’s a look at the historic hockey moment, by the numbers.

Sixty-eight teams and nearly three weeks of women’s hoops Madness later, it all comes down to today’s 3 p.m. ET matchup between the sport’s two modern-day dynasties: the reigning champ No. 1 seed South Carolina Gamecocks and the No. 2 UConn Huskies. Let the countdown begin.

The sun is shining, women’s March Madness viewership numbers are skyrocketing, and the women’s Final Four is the hottest ticket in Tampa. Just another day in women’s sports.