Yesterday, Scripps Sports shared plans to expand on its NWSL coverage for the upcoming 2025 season. After reaching more than 20M unique viewers in its first season covering the league, the company’s Ion network is doubling down on its NWSL investment with revamped studio production.

Saving the day, or delaying the inevitable?

Today, Rebel Girls (RG) — an empowerment brand geared toward young girls — expanded on its existing partnership with Athletes Unlimited Softball League (AUSL), the pro women’s softball league beginning in June. RG hopes to connect tweens with the game by developing and distributing softball content through its new Rebel Girls Sport vertical.

Time to make it rain — not one, but two powerhouse women athletes made major investments in women’s sports leagues on Monday. Talking that talk and walking that walk.

Who's chilling during the last week of the regular season?

And the award for Best Drama goes to...

Last week, sports sponsorship insights platform SponsorUnited released its Women in Sports Marketing Partnerships 2024–2025 report. The report analyzed sponsorships and endorsements from athletes and teams across the NWSL, WNBA, WTA, LPGA, Liga MX Femenil, and NCAA.

And happy first Sunday of Women’s History Month — a month to highlight women’s contributions in history and contemporary society. Like we needed an excuse.

Last night featured all sorts of bizarre score lines as teams careen towards the postseason

The small bracket makes the hunt for the natty extra-spicy from the beginning

Yesterday, OneTeam Partners — an agency that represents several pro athlete unions — announced a transformative partnership with 3v3 women’s basketball league Unrivaled and the WNBPA. Through the agreement, Unrivaled now owns group licensing rights for WNBPA athletes, meaning that the league (and its players) can finally capitalize on NIL–driven products and branding.

Hartbeat — the new multichannel entertainment company founded by comedian Kevin Hart — is diving deep into the basketball world with a WNBA–driven partnership. Yesterday, Hartbeat announced its partnership with Pacers Sports & Entertainment (PS&E) to serve as its official “cultural curator” to merge sport, entertainment, and culture in Indiana and beyond.