One historic inaugural regular season full of groundbreaking deals, record attendance, and truly beautiful partnerships later, the Talons and Bandits will face off in the first-ever Athletes Unlimited Softball League (AUSL) championship series, hosted at famed Rhoads Stadium in Tuscaloosa, Alabama, beginning tomorrow at 3 p.m. ET.

Yesterday, sponsorship insights platform SponsorUnited released its inaugural WNBA Partnerships Report, covering 12 WNBA teams over 2024 season and the 2025 season so far. The report — which Lynch says has been three years in the making — notes a 17% surge in deals during the 2025 WNBA season alone.

The five former Canadian World Junior hockey players (all of whom went on to play in the NHL) on trial for sexual assault were found not guilty yesterday — and, for many, it feels like a gut punch.

Sunday’s UEFA Women’s Euro final is close enough to taste — but there’s still one semi to go. Scroll on to learn how the defending champs booked their return to the ’ship before we preview today’s must-win match between No. 2 Spain and No. 3 Germany.

The podcast space is finally listening to women’s sports fans — something we’ve been doing since 2020. Everyone from sports media companies to standalone podcasts are getting into the women’s game, so we’re covering some trends in the space and what they mean for the future.

Earlier this month, Sports Business Journal shared data from sponsorship analytics platform Blinkfire on social media engagement among professional North American sports teams. Eight of the top 10 are WNBA teams, led by the Dallas Wings, Indiana Fever, and Golden State Valkyries.

Just like your fave tunnel fit, the WNBA’s back serving looks as the second half of the season tipped off with last night’s five-game slate. Let’s hoop to it with a mid-week round-up of who’s hot and who’s not, plus a look at the road ahead.

The WNBA’s All-Star Weekend (ASW) drove a variety of online conversation, from ongoing CBA negotiations to the proliferation of StudBudz, the player-powered shared social media profile that offered an entertaining inside look into ASW.

Today, Athletes Unlimited Softball League (AUSL) announced that Sephora will become its exclusive beauty partner and presenting sponsor of its AUSL Championship series, which airs on ESPN this weekend. While Sephora isn’t the first beauty brand to join the women’s game, it’s gaining ground and further cementing its status as the beauty industry’s top dog.

And just like that, the UEFA Women’s Euro semis are set. But before we preview what’s to come, we simply must recap the jaw-dropping action from this weekend’s quarter-finals (QF). Let’s go.

From a shoe phone capturing all the action to the StudBudz streaming the non-stop party, WNBA All-Star Weekend truly left no crumbs…but players are still hungry for their rightful piece of the pie.

Two UEFA Women’s Euro quarter-finals (QFs) down, two to go — and the knockout round drama is already unmatched. Scroll on to see who’s already booked a spot in the semis before reading up on this weekend’s must-see matches.