FacebookFacebookInstagramInstagramLinkedInLinkedInTik TokTik TokXX
personLog In
The GIST
  • About
  • Newsletters
  • The GIST Plus
  • Games
  • Podcast
  • Shop
Join For Free
LOVB announces San Francisco franchise with ownership group led by Rebel Girls CEO Jes WolfeLOVB announces San Francisco franchise with ownership group led by Rebel Girls CEO Jes Wolfe
LOVB announces San Francisco franchise with ownership group led by Rebel Girls CEO Jes Wolfe
🏐
oday, LOVB announced the launch of a new franchise in San Francisco set to hit the court in January 2027. Rebel Girls CEO Jes Wolfe — a prominent LOVB media partner — co-led the ownership group with growth strategist Chantell Preston as they assembled a team of all-women investors, including Olympian and LOVB founding athlete Kelsey Robinson Cook.
December 18, 2025
Grand Slam Track announces bankruptcy as Athlos, others illustrate what emerging sports leagues need for successGrand Slam Track announces bankruptcy as Athlos, others illustrate what emerging sports leagues need for success
Grand Slam Track announces bankruptcy as Athlos, others illustrate what emerging sports leagues need for success
After months of financial difficulties, track & field league Grand Slam Track (GST) — spearheaded by Olympic legend Michael Johnson — officially filed for bankruptcy last week. As popular Olympic sports try to extend their reach beyond the global competition, GST presents a cautionary tale as it endured common issues faced by upstart sports leagues.
December 16, 2025
Partners of pro athletes offer organic, engaging marketing opportunities for brands and untapped potential in women’s sportsPartners of pro athletes offer organic, engaging marketing opportunities for brands and untapped potential in women’s sports
Partners of pro athletes offer organic, engaging marketing opportunities for brands and untapped potential in women’s sports
WAGs are where it's at
December 12, 2025
Paige Bueckers makes waves with snack product launches as women athletes win over Gen Z consumersPaige Bueckers makes waves with snack product launches as women athletes win over Gen Z consumers
Paige Bueckers makes waves with snack product launches as women athletes win over Gen Z consumers
🏀
Last week, Good Eat’n — a plant-based snack brand launched by NBA legend Chris Paul — announced that WNBA phenom Paige Bueckers joined the company as an equity partner and will launch her own new snack called Ragerz.
December 11, 2025
Mercedes-Benz announces game-changing WTA partnership to close pay gapsMercedes-Benz announces game-changing WTA partnership to close pay gaps
Mercedes-Benz announces game-changing WTA partnership to close pay gaps
🎾
December 11, 2025
Netflix and Paramount Skydance make billion-dollar moves to acquire Warner Bros. Discovery, shaking up sports landscapeNetflix and Paramount Skydance make billion-dollar moves to acquire Warner Bros. Discovery, shaking up sports landscape
Netflix and Paramount Skydance make billion-dollar moves to acquire Warner Bros. Discovery, shaking up sports landscape
On Friday, Netflix announced it will acquire the streaming and studio divisions of Warner Bros. Discovery (WBD), now separated under the Warner Brothers (WB) brand, in a $82.7B deal. But in dramatic fashion, Paramount Skydance threatened to finish what it started as it launched a $108.4B hostile bid for the entire company to compete with what was considered a done deal.
December 09, 2025
Germany’s Frauen Bundesliga makes bold move to separate from DFB as league goes independentGermany’s Frauen Bundesliga makes bold move to separate from DFB as league goes independent
Germany’s Frauen Bundesliga makes bold move to separate from DFB as league goes independent
⚽
Last week, the Frauen Bundesliga — Germany’s 14-club professional women’s soccer league — made the surprising decision to split from the Deutscher Fußball-Bund (DFB), the nation’s governing body for the sport.
December 09, 2025
Angel Reese offers playbook on how athletes and brands can capitalize on authentic off-court experiences for Gen ZAngel Reese offers playbook on how athletes and brands can capitalize on authentic off-court experiences for Gen Z
Angel Reese offers playbook on how athletes and brands can capitalize on authentic off-court experiences for Gen Z
🏀
“At this point, Angel Reese is as much of a socialite as she is a basketball player,” writes Marie Claire’s Ariel Baker in an article singing the 23-year-old’s praises, lauding Reese’s iconic French twist while sitting front-row at a Chanel show in NYC while effusing about being “obsessed with her duality.”
December 06, 2025
Latest WNBA CBA negotiation details could impact spring marketing plans Latest WNBA CBA negotiation details could impact spring marketing plans
Latest WNBA CBA negotiation details could impact spring marketing plans
🏀
December 04, 2025
Michele Kang establishes research institute within U.S. Soccer dedicated to researching women athletesMichele Kang establishes research institute within U.S. Soccer dedicated to researching women athletes
Michele Kang establishes research institute within U.S. Soccer dedicated to researching women athletes
⚽
On Tuesday, U.S. Soccer announced the creation of the Kang Women’s Institute, a research platform within the organization funded by the aforementioned Kang’s generous $55M in total commitments to support women’s soccer. The platform aims to close the gaps in scientific research around women athletes in the lead-up to the Women’s World Cups in 2027 and 2031.
December 04, 2025
U.S. Soccer submits bid book as U.S. preps for travel tourism boost through upcoming tournamentsU.S. Soccer submits bid book as U.S. preps for travel tourism boost through upcoming tournaments
U.S. Soccer submits bid book as U.S. preps for travel tourism boost through upcoming tournaments
⚽
In its joint bid for the 2031 FIFA Women’s World Cup (WWC), U.S. Soccer — which plans to host alongside Mexico, Jamaica, and Costa Rica — submitted its bid book for the tournament, with the overwhelming majority of proposed venues spanning U.S. cities.
December 02, 2025
Paramount+ looks to cross-promote soccer and original programming through Arsenal marketing partnershipParamount+ looks to cross-promote soccer and original programming through Arsenal marketing partnership
Paramount+ looks to cross-promote soccer and original programming through Arsenal marketing partnership
⚽
Last week, English soccer club Arsenal announced a new global marketing partnership with Paramount+, the U.S.–based streaming platform that currently reaches 28 countries. Through the partnership, Arsenal players will team up with acting talent to promote Paramount+ content, including popular shows like Landman and MobLand.
December 02, 2025
chevron_leftNewer Stories
Older Storieschevron_right
The GIST
  • Job Board
  • Sports Guides
  • Newsroom
  • Calendar
  • Join Our Team
  • Partner with Us
  • Contact Newsroom
  • 🇺🇸
  • 🇨🇦
Join For Free
FacebookFacebookInstagramInstagramLinkedInLinkedInTik TokTik TokXX
© 2026 The GIST. All rights reserved.
  • Terms of Service
  • Privacy Policy