We’re six stops into the PWHL’s third Takeover Tour, which expanded significantly this year in terms of length, number of stops, and brand partners. While Canadian tour stops are pulling more fans than U.S. ones, the tour is proving successful in every city when it comes to attendance.

This holiday season, the Buffalo Bills aren’t just playing NFL games — they’re the latest team featured in a holiday-themed Hallmark movie thanks to the channel’s NFL partnership.

On Monday, Wasserman’s The Collective published the third part of its extensive research on the economy of women’s sports and the influence of women fans. In this edition, The Collective focused on the growth of the women’s sports ecosystem, studying macrotrends exemplified by increased private equity (PE) investment and infrastructure investment.

Just like their college counterparts, the stakes are sky-high on the pro gridiron. With only three weeks left in the regular season, the NFL’s playoff picture is beginning to take shape — and three divisions are looking extra spicy in Week 16. Pour a glass of egg nog and let’s discuss.

Powered by the success of big-name athletes like Lindsey Vonn, Mikaela Shiffrin, and Chloe Kim, the org is ready to capitalize on the Olympic spotlight and unlock snow sports’ full marketing potential.

oday, LOVB announced the launch of a new franchise in San Francisco set to hit the court in January 2027. Rebel Girls CEO Jes Wolfe — a prominent LOVB media partner — co-led the ownership group with growth strategist Chantell Preston as they assembled a team of all-women investors, including Olympian and LOVB founding athlete Kelsey Robinson Cook.

After months of financial difficulties, track & field league Grand Slam Track (GST) — spearheaded by Olympic legend Michael Johnson — officially filed for bankruptcy last week. As popular Olympic sports try to extend their reach beyond the global competition, GST presents a cautionary tale as it endured common issues faced by upstart sports leagues.

WAGs are where it's at

Last week, Good Eat’n — a plant-based snack brand launched by NBA legend Chris Paul — announced that WNBA phenom Paige Bueckers joined the company as an equity partner and will launch her own new snack called Ragerz.

On Friday, Netflix announced it will acquire the streaming and studio divisions of Warner Bros. Discovery (WBD), now separated under the Warner Brothers (WB) brand, in a $82.7B deal. But in dramatic fashion, Paramount Skydance threatened to finish what it started as it launched a $108.4B hostile bid for the entire company to compete with what was considered a done deal.

Last week, the Frauen Bundesliga — Germany’s 14-club professional women’s soccer league — made the surprising decision to split from the Deutscher Fußball-Bund (DFB), the nation’s governing body for the sport.