Today, New Balance (NB) announced NIL deals for several women athletes, namely from developing spaces in basketball and soccer and emerging sports like softball. The sponsorships are a response to how high school and collegiate pipelines are building across all women’s sports — and so are the marketing opportunities.

Yesterday, USC Annenberg published a first-of-its-kind report on the athlete-owned media economy. It identifies movers and shakers in the space, but also notes the gap between men and women athletes — women were featured in only 22% of the athlete-owned podcasts analyzed.

Last week, Snapchat teamed up with marketing agency Dentsu and research firm Ipsos to publish insights on the consumption of women’s sports, especially among frequent Snapchat users. The app surveyed over 13K sports fans across seven countries, including India and Australia, and uncovered what daily Snapchat users had to say about women’s sports.

Today, girls empowerment platform Rebel Girls (RG) announced a new partnership with Swerve Sports, a FAST channel dedicated to women’s sports that’s available in 80% of U.S. and Canadian households. Together, the partnership will create Rebel Girl Sports Hour, a first-of-its-kind kids and family program for women’s sports that will air under its Rebel Girls Sport vertical.

Despite his global appeal and 12 (!!!) Latin Grammy nominations, there’s continued cultural and political controversy over Puerto Rican megastar Bad Bunny headlining the Super Bowl LX halftime performance, with much of the criticism centering around the singer’s set being entirely in Spanish.

It’s officially spooky season in the WNBA as CBA tensions rise ahead of the agreement’s Halloween deadline. With the league generating more revenue than ever — it banked an estimated $226M in 2024 and is expected to haul $500M in 2026 — and players want their rightful slice of the pie.

The WNBA Finals are set, meaning the locations and dates are also finally locked in. New data from the W’s official online travel partner Booking.com illustrates a largely untapped opportunity for the travel sector to cash in on women’s sports fandom.

Yesterday, sports data insights platform SponsorPulse (SP) highlighted its recent report that tracks WNBA fan behavior in relation to the beauty industry. This, combined with May data from Sports Innovation Lab (SIL), proves the fascinating overlap between W fans, luxury fashionistas, and makeup lovers.

The Collective — Wasserman’s women-focused data insights platform — published a new study on Monday advising the sports industry on how to engage with women as sports superfans and powerhouse consumers. By 2030, women are set to control 75% of global discretionary spending and lead 85% of household purchasing decisions.

Yesterday, FanDuel partnered with Amazon to become the official odds provider for WNBA and NBA games on Prime Video. The partnership — which will offer real-time odds and in-app bet tracking — capitalizes on the power of gamification across the sports industry as it attracts both avid and casual fans.

This Saturday, England’s Red Roses won the Women’s Rugby World Cup at home, but the wins extend beyond the field. Global interest in women’s rugby is reaching a fever pitch and rising, setting it up as the next Olympic sport ripe for commercialization. But is rugby ready for its close-up in the U.S.?

This week, Sports Business Journal shared details on how USA Volleyball is approaching a key opportunity in the women’s game. Along with Canada, the governing body is reportedly submitting a bid to FIVB to host the 2027 women’s world indoor volleyball championship. If chosen, it would be the first time the tournament has taken place stateside.