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🥞 Counting (pancake) stacks🥞 Counting (pancake) stacks
Athletes Unlimited revamps volleyball offering with plans to play in sport’s biggest hubs
🏐
Yesterday, Athletes Unlimited (AU) Pro Volleyball revamped its volleyball championship with an exclusive, invite-only tournament featuring 44 of the world’s top players. For the first time ever, AU is splitting up its season across two cities known for their love of the game: Omaha, Nebraska and Madison, Wisconsin.
May 02, 2025
🎟️ WNBA ticket sales: By the numbers🎟️ WNBA ticket sales: By the numbers
StubHub shares latest ticket data as WNBA interest surges in 2025
🏀
WNBA ticket demand is at an all-time high: This year’s All-Star Game sold out within a day, and according to ticket sales platform StubHub, the W is much more popular this season. At a time when the industry needs to know where W fans are showing up, here’s more insight from StubHub’s data as we approach May 16th’s season tipoff.
May 02, 2025
📺 Primed for success📺 Primed for success
The WNBA announces historic preseason expansion as fan, sponsor interest rises
🏀
Yesterday, the WNBA made history (again) by announcing that all games in its expanded preseason slate will be broadcast or streamed this year. The move comes as the W continues to monetize its product, and with this whole new chunk of games, brands can reach WNBA superfans like never before.
April 30, 2025
⚖️ Everyone’s a winner⚖️ Everyone’s a winner
New data on UK fans shows vast majority are keen on the women’s game
A new data report from Sky Sports — the UK’s largest investor in media rights across women’s sports properties — proves women’s sports are very mainstream, with 80% of UK fans expressing interest in at least one women’s sport.
April 30, 2025
⚽ Run this town⚽ Run this town
NWSL shares proposal for second-tier affiliate league as U.S. soccer pyramid flourishes
⚽
Last week, it was announced that the NWSL, per CBS Sports, formally applied to the U.S. Soccer Federation (USSF) to create a new Division II league in 2026. The timing is interesting, as it comes on the heels of big shake-ups in the U.S. soccer pyramid. Let’s recap and dig into the business opportunity for brands and owners alike.
April 28, 2025
🧚 A little magic🧚 A little magic
Paige Bueckers Effect already impacting Dallas Wings ecosystem, teammates
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It’s only been a few weeks since Paige Bueckers was drafted to the WNBA’s Dallas Wings, but the entire ecosystem is already benefiting from the “Bueckers Effect.”
April 28, 2025
✨ Serving looks✨ Serving looks
Designer brands Coach and Miu Miu seek women athletes to promote new collections
The overlap between luxury fashion and women’s sports continued this week with two designer-driven deals that recruited popular women athletes. On Wednesday, Coach revealed its athlete roster for its latest sneaker campaign, while New Balance (NB) furthered its Miu Miu collab the same day by debuting a Coco Gauff collection.
April 25, 2025
🏓 Causing a racket🏓 Causing a racket
Pro Padel League CEO Mike Dorfman discusses the sport’s marketing allure
Last month, Pro Padel League (PPL) — the top U.S. professional padel league — raised a $10M seed round led by Left Lane Capital, a VC firm backing other startup leagues like LOVB and Shaun White’s Snow League. This week, we spoke with PPL CEO Mike Dorfman about why investors and sponsors are seizing the padel opportunity in the U.S.
April 25, 2025
📈 It’s the climb📈 It’s the climb
Gainbridge announces USL Super League title partnership as U.S. women’s soccer pyramid expands
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Digital insurance company Gainbridge made a major play by teaming up with the United Soccer League (USL) yesterday. The USL’s Super League is now called the Gainbridge Super League, the first-ever title partnership for a U.S. pro soccer league. The partnership illustrates how brands are starting to recognize opportunities at all levels of the flourishing U.S. soccer pyramid.
April 23, 2025
🔢 The more you know🔢 The more you know
Relo Metrics adds NWSL sponsorship insights to its data suite
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Yesterday, AI–powered sports marketing data insights platform Relo Metrics officially added NWSL data to its Relo Census product, which the company touts as a must-have tool for marketers. By adding the soccer league’s data, brands can now see the ROI of NWSL sponsorships in real time, which will likely encourage even more investment in the league.
April 23, 2025
💰 Duck duck (golden) goose💰 Duck duck (golden) goose
Aflac plays on brand success in closing the gender wage gap in women’s sports
Yesterday, insurance company Aflac detailed the expansion of its existing WNBPA partnership, which includes increasing the prize pool at WNBA All-Star competitions this summer. Aflac’s creative — and visible — campaign illustrates the continued opportunity for brands to benefit from making big plays to close the gender pay gap.
April 18, 2025
🏀 Raining buckets🏀 Raining buckets
Paige Buecker’s draft entry creates various opportunities for new WNBA sponsors
🏀
The hype around projected No. 1 WNBA Draft pick Paige Bueckers is reminiscent of last year’s frenzy around aforementioned Fever star Caitlin Clark. Her entry into the league spurred spending around the Fever, the W, and Clark herself, and it seems the same is expected for Bueckers and her potential landing place, the Dallas Wings
April 14, 2025
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