Unrivaled — the new 3v3 pro women’s basketball league tipping off in January — is primed for success. As Front Office Sports recently highlighted, savvy leadership decisions and partnerships have positioned the league to profit as interested parties continue to sign on before ticket sales officially go live this week.

On Wednesday, the men’s Premier Lacrosse League (PLL) launched the Women’s Lacrosse League (WLL), a new pro women’s league set to take the field in February 2025. PLL communications manager Grace Hamilton chatted with The GIST yesterday to shed light on the league’s decision to go pro on the women’s side.

Angel City FC (ACFC) announced yesterday that it’s constructing a new and improved, nine-acre performance center on California Lutheran University’s campus, the largest such facility dedicated exclusively to an NWSL club. The move comes as ACFC continues to strive for business growth and upping its valuation.

Yesterday, leading volleyball brand LOVB Pro announced a first-of-its-kind partnership with Revolve, the designer clothing platform beloved by Gen Z and Millennial shoppers. The deal makes Revolve the league’s official online fashion retail partner and highlights innovative ways the clothing industry can appeal to young consumers via sport.

It seems every U.S. city wants in on the WNBA’s 16th franchise. As of yesterday, there’s one more contender: An Austin, Texas, bid led by former Houston Comets player and Shark Tank alumna Fran Harris.

This week’s election results confirm Donald Trump will serve a second presidential term, bolstered by a Republican majority in Congress. As discussed on the aforementioned episode of The GIST of It, these political changes can have adverse effects on women’s sports progress, meaning brands may have to step in to make up some of the difference.

CarMax is scoring glowing reviews after its latest viral ad starring WNBA royalty — but the popularity boost is more than just good luck. CarMax CMO Sarah Lane chatted with The GIST this week to discuss how the brand’s dedicated women’s sports strategy over the past five years has paid off.

The WTA Finals are well underway in Riyadh as Saudi Arabia serves as a first-time host. The tournament competition is heating up, but so is the controversy around holding it in the country, leaving questions about whether the move was truly worth it for the WTA and its partners.

Women’s footy has finally caught its big break across the pond. Last week, the WSL — the top flight of UK women’s soccer — inked a five-year rights extension with Sky Sports and the BBC worth $84.5M. The deal follows months of speculation and has already been dubbed the “most significant” TV contract for women’s soccer in the UK and Ireland.

On Friday, the Indiana Fever hired former Connecticut Sun head coach (HC) and former Fever player (and HC) Stephanie White. She fills one of seven recent HC vacancies as the league sees unprecedented turnover: Nearly 60% of last year’s coaches are no longer in the same role, the most for any WNBA hiring cycle in history.

Women keep stepping up to the plate in the baseball world, and it’s not just in MLB front offices. On Tuesday, the Women’s Pro Baseball League (WPBL) announced its launch as the only professional women’s baseball league in the U.S.

In an exclusive with The GIST today, soccer media company Men in Blazers (MiB) announced it will become an official media partner of the NWSL. Its coverage will be led by women’s soccer vertical The Women’s Game (TWG), run by former USWNT star Sam Mewis, who spoke to The GIST yesterday about her experience with the company.