After a year of landmark wins, companies can learn from Ally’s approach to understand how true allies show up for the women’s game.

After its three-year, $4.5M CBS deal expires, the league will bag $240M from 2024–2027 thanks to the largest media deal in women’s sports, which will increase annual NWSL media rights from $1.5M to $60M.

The ownership group of MLS’ Seattle Sounders is reportedly in “advanced talks” to finalize a purchase of the NWSL’s OL Reign, which could lead to a significant MLS and NWSL crossover.

For the second consecutive year, the earnings from the World Cup of women’s tennis are on par with the Davis Cup, the men’s equivalent.

Saudi Arabia is following up its World Cup win with another tournament play — this time, beginning talks with IMG to take over the Miami Open or Mutua Madrid Open.

Although the UK saw declining viewership numbers in domestic soccer and cricket matches, British viewers were chuffed to watch international women’s sporting events as 2023 saw record audiences across several sports.

Canada Basketball, Maple Leaf Sports & Entertainment (MLSE), and the Toronto Raptors announced a unique partnership initiative on Wednesday to promote the NBA team’s imagery during Team Canada’s 2024 Paris Olympics run.

After the Bay Area won its bid for the WNBA’s 13th franchise, it seemed like a slam dunk for Portland to receive the 14th…until it didn’t.

The ongoing 2023 WTA Finals are serving as a tipping point for tennis’ biggest stars to call out the WTA for poor playing conditions and a lack of athlete protections or guaranteed salaries.

Today, the basketball league announced a multiyear partnership with Skims that makes Kim Kardashian’s shapewear brand its official underwear partner.

The 2024 FM Global Championship Tournament will tee off at the prestigious TPC Boston, including a featured event at Fenway Park.

Nike and Dove have teamed up to launch Body Confident Sport, a website that offers scientifically proven coaching tools to help tween and teenage girls feel confident and comfortable in the sports world.