he multiyear endorsement deal is the company’s first major name, image, and likeness (NIL) signing and its first overall ahead of its 2024 basketball relaunch.

Tech research firm Sports Innovation Lab (SIL) released a 41-page report yesterday offering optimal, research-backed methods for investing in women’s sports.

Jonquel Jones isn’t the only one doing numbers during the WNBA Finals — the Liberty, Aces, and the league as a whole are breaking records left and right in yet another season of firsts.

As the WNBA expands its domain, Front Office Sports explored how opinions are split on the optimal franchise ownership model: Is it better to be co-owned with an NBA team or to fly solo?

So, USWNT legend and Philadelphia hero Heather Mitts wants to build off the game’s unmatched ecosystem by bringing a pro women’s team (back) to the City of Brotherly Sisterly Love.

On Wednesday, the Saudi Women’s Premier League (SWPL) — the country’s top flight for pro women’s soccer — bagged Lay’s as its first headline sponsor through a three-year partnership with PepsiCo.

As a historic season of NWSL growth wraps up, the league has reportedly finalized media rights deals with ESPN, CBS, Amazon, and Scripps.

The WNBA confirmed yesterday that it’s adding an expansion team aligned with the NBA’s Golden State Warriors in 2025, currently known as WNBA Golden State.

Last week, recently retired golfer Michelle Wie West joined Alex Morgan and the Williams sisters as an investor in virtual golf league TGL’s inaugural team, the Los Angeles Golf Club (LAGC).

EA Sports' monopoly continues, with the gaming juggernaut proving it doesn’t need FIFA's name to sell the latest edition of its popular soccer video game, EA Sports FC 24.

Team Europe is #winning — the golf squad notched historic quadruple wins against Team USA at the Ryder and Solheim Cups this year.

Swift's popularity proves that a little celebrity cachet goes a long way in recruiting new fans, especially in women's sports.