One of the biggest takeaways from 2023? That women are a (fiscal) force.

If successful, the North American neighbors plan on harnessing the surging popularity of women’s soccer to generate $3B in revenue and 4.5M in attendance.

The GIST recently chatted with 17-time Paralympic medalist Oksana Masters about how her Spectacular start led to glory, gold, and her “proudest moments with The Hartford.”

Aside from one trend — tennis has a clear advantage — the data showed how a Grand Slam victory can kickstart sponsorships, why Eileen Gu is the perfect model for luxury brands, and how USWNT stars can succeed under a constant spotlight.

This weekend, the LPGA and PGA Tour will field a long-awaited crossover at the inaugural Grant Thornton Invitational, the first mixed-team event of its kind.

The 2024 event will feature men’s and women’s teams competing for separate $1M prizes, making this the highest-stakes women’s pro soccer event in the world. Goals.

The plaintiffs are claiming the university’s distribution of NIL resources between male and female athletes is unequal, and a potential Title IX violation.

New Deloitte data indicates revenue from top women’s leagues will cross the billion-dollar threshold for the first time next year, proving that investing in women athletes is the New Year’s resolution.

Now, Football Australia is making sure women’s footy takes the next step Down Under.

The WTA has faced recent criticism for not supporting its athletes, culminating in a turbulent WTA Finals in Cancun earlier this month.