Sports Business | The GIST

Gotham FC locks in loyal attendance with innovative, fan-forward legacy membership program

Sports Business

Gotham FC locks in loyal attendance with innovative, fan-forward legacy membership program

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What does Jay-Z's critically acclaimed album have to do with Gotham FC?

November 21, 2025

PWHL doubles down on Takeover Tour strategy as sponsors finally seize the opportunity

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Last week, the PWHL announced the return of the Takeover Tour — which brings PWHL games to other markets — for a third season. And the next edition is bigger and better: The league will host 16 neutral-site games and visit seven new cities while returning to multiple stops from last year.

November 20, 2025

Disney+ will show NBA games in the Philippines as the streamer leverages unique access to global sports markets

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This week, the NBA announced a new Disney+ deal that puts games on the platform in the Philippines. When Disney+ acquired exclusive European UEFA streaming rights in June, we predicted the possibility of Disney leveraging its global streaming access to start building a stable of sports media rights.

November 20, 2025

Trinity Rodman’s potential NWSL departure signals athlete-centric marketing approach for brands

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There’s a storm brewing in the NWSL as Washington Spirit star Trinity Rodman’s contract comes to an end in six weeks. While the Spirit are on their way to the NWSL Championship, Rodman is considering what comes next — and she could be the latest NWSL star to defect to Europe for greener pastures.

November 18, 2025

New Parity data illustrates the power of Gen Z spending in women’s sports

Yesterday, Parity shared data from a survey of 2.4K U.S. Gen Z adults that ascertained their perspectives and purchasing behaviors. Compounding on previous data reflecting positive Gen Z attitudes toward women’s sports, this new report clarifies how Zoomers feel about women’s sports, women athletes, and sponsors in the space.

November 14, 2025

Despite attendance dip, NWSL exhibits overall growth driven by young women fans

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There’s been a dip in YoY NWSL attendance, but that stat doesn’t exactly tell the whole story. Last week, the league shared insightful data on attendance, viewership, and social media records that women’s soccer fans smashed this year, all of which point to who’s winning the most with NWSL growth: Young women fans.

November 14, 2025

NIL deal platform Opendorse shares key insights on today’s women college athletes

Last week, collegiate NIL platform Opendorse shared data-backed insights on why brands should partner with women athletes. The platform points out only 8%-12% of House vs. NCAA settlement payments are allocated to women athletes across more than a dozen programs, totaling roughly $2M of a $20.5M maximum budget.

November 10, 2025

WNBA legend Candace Parker becomes first woman co-chair of Pro Athlete Community

Sports Business

WNBA legend Candace Parker becomes first woman co-chair of Pro Athlete Community

November 10, 2025

Today, The GIST is exclusively sharing that Pro Athlete Community (PAC) — an organization that supports retired athletes in their post-playing careers — has named WNBA legend Candace Parker as a co-chair on its board of advisors. This is a pivotal move for the org as it recruits more women into its community of over 1.6K retired pro athletes, many of whom are men.

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The GIST of It Podcast

Ep #510

A’ja Wilson shares her dream CBA

November 20, 2025

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You already know A’ja Wilson is that girl.

And now, she’s chatting with us on The GIST of It. Co-host Ellen Hyslop sat down with the four-time WNBA MVP and forever Las Vegas Ace to discuss fashion, love and basketball, and of course, the ongoing collective bargaining agreement between the league and its players union. Don’t miss this one.