🏀 Coast to coast🏀 Coast to coast
Sports Innovation Lab shares data insights on WNBA fans
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May 16, 2025
With the WNBA season tipping off tomorrow, we’re seeing an increase in aspirational companies choosing to partner with the W. And according to the latest data insights from Sports Innovation Lab (SIL), there’s a reason why brands like Fenty Beauty are choosing the WNBA, especially teams like the NY Liberty and Golden State Valkyries.
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Unpacking the WNBA CBA negotiationsUnpacking the WNBA CBA negotiations

It’s time to negotiate.

The WNBA season is in full swing, but there’s an even spicier battle brewing off the court. The WNBPA (aka, the WNBA players union) is currently negotiating a new collective bargaining agreement with the league to outline the rules that govern the WNBA. In this episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz establish the timeline leading up to this pivotal moment for the WNBA, as well as explore what the players are asking for — and how the league may make their wishes come true. A slam dunk.

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