The GIST

The latest on the WNBA’s foray into collectibles

ICYMI, Indiana Fever superstar Caitlin Clark’s autographed memorabilia sold out in mere minutes last week — a sign that collectibles are just the latest space where the WNBA is making waves.

October 28, 2024

The WNBA’s 2024 sponsorship wins by the numbers

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The WNBA’s in its transformation era after a record-breaking season, but what does all this growth mean specifically for league sponsorship? Data platform Relo Metrics released a report this morning exploring how brands are thriving thanks to their women’s hoops investment.

October 25, 2024

WNBPA opts out of historic 2020 CBA to renegotiate with the league

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As discussed on yesterday’s episode of The GIST of It, the WNBPA announced it’s opting out of its historic 2020 collective bargaining agreement (CBA). The news was expected, meaning yet another precedent-setting CBA is imminent — let’s hoop to it.

October 23, 2024

WNBA legend Candace Parker talks new trading card venture and the future of women’s hoops

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As the WNBA reaches new heights on and off the court, we chatted with basketball icon Candace Parker about her latest gig — curating a hoops trading card collection with eBay — and her vision for the W’s future as the popularity of women’s basketball continues to surge.

October 23, 2024

Parker Valby’s New Balance deal could generate influx of new track fans

Former University of Florida track star Parker Valby inked a deal with New Balance last week as she ramps up to her first year as a pro. In an interview with the GIST, Valby said she had a gut feeling New Balance was the right fit for her, opting not to re-sign with Nike after she became the first collegiate women’s runner to sign an endorsement deal with the brand in 2023.

October 21, 2024

The Athena Pledge hopes to increase brands’ women’s sports spend

The Athena Pledge, a first-of-its-kind, collaborative project between AT&T, Capital One, Cisco, and Deloitte, was announced last week with the aim to rally other brands to increase their women’s sports spend as well as to prioritize women’s sports in their own strategic planning.

October 21, 2024

Unrivaled inks exclusive multiyear media rights deal with TNT

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Unrivaled, the new 3x3 league founded by WNBA superstars (and current Finals opponents) Breanna Stewart and Napheesa Collier, inked an exclusive multiyear media deal with TNT on Wednesday.

October 18, 2024

Sports Business

Inequities in men’s and women’s collegiate sports offer unexpected silver lining

October 18, 2024

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The GIST of It Podcast

Ep #408

The World Series is here, plus a Mexican Grand Prix-view

October 24, 2024

Listen on Apple Music Listen on Spotify

The World Series is here, plus a Mexican Grand Prix-view

Hey batter batter, swing!

Pass the cracker jacks because co-hosts Ellen Hyslop and Lauren Tuiskula are previewing the 120th World Series on today’s episode of The GIST of It. Before the LA Dodgers and NY Yankees literally step up to the plate, the gals will fill you in on the storied history between these two powerhouse teams, plus the top players to watch on both sides of the bat.

And in part two, El and Laur shift gears from the baseball diamond to the racetrack, providing an all-inclusive update on the latest Formula 1 standings ahead of this weekend’s Mexican Grand Prix. Vroom vroom, and away they go.

A big thank you to Aflac for partnering with us on today’s episode! Add Aflac to your team to close the insurance gap today. Learn more at aflac.com/thegist.