Many cities have multiple sports teams, but few gather fans together quite like Toronto’s Exhibition Place. The district houses BMO Field and Coca-Cola Coliseum, which is now home to NSL, PWHL, and WNBA teams — all of which have joined the fold within the past three years. In May, we spoke with Exhibition Place CEO Don Boyle about why he’s keen on bringing women’s sports teams to the area and the distinct value of women’s sports fans.

Every women’s sports fan knows the struggle of not finding the game they want to watch on TV. That’s the driver behind Xfinity’s campaign to highlight its expanding WNBA coverage across platforms — and to underscore its message, the telecomms company brought in one of the faces of the league: former Iowa Hawkeye and current Indiana Fever sensation Caitlin Clark.

Dallas Wings star Azzi Fudd spoke with The GIST last week about her recent community court activation brought to life by Cash App. Last Tuesday, the payment app hosted a community basketball clinic and donated $35K to a local nonprofit that provides sports equipment and programming for young girls.

The Women’s National Football Conference (WNFC) announced a multiyear agreement with ESPN yesterday to broadcast its June 21st championship game live on ESPN2. The league has seen recent growth, mostly thanks to increased media exposure and sponsorship, so we chatted with WNFC advisory board member, commentator, and former player Jennifer King to learn more.

The WNBA is busy celebrating its 30-year anniversary, and a bevy of brands are showing up for the party. Newcomers from all categories are hopping on the Legacy Trail, with WNBA business growth AVP Keri Lenker telling us in April she’d love to continue bringing “new brands into the fold.” Last week, we caught up with CarMax CMO Sarah Lane on why the brand’s WNBA partnership is so valuable, from the benefit of athlete ambassadors to the “squishy” data that indicates W fans notice and appreciate CarMax for being there.

Today, Raj Sports is announcing exclusively through The GIST that it’s bringing back Epicenter Week, a five-day summer celebration in Portland promoting its NWSL and WNBA franchises. But Epicenter Week is much more than that — and it’s bigger and better this year thanks to prominent sponsor and nearby neighbor Nike.

ICYMI, The GIST launched our official MLB partnership this week with a striking data point: It’s the most-attended sports league by women fans. Women are feeling increasingly welcomed by America’s pastime — partially because stadiums across MLB are more inclusive than ever, thanks to additional accommodations and partnerships with companies like Aunt Flow. This week, we spoke with Aunt Flow founder and CEO Claire Coder about the company’s partnership with MLB teams and how the league is considering women fans and their families with improved infrastructure, including access to free period care. About damn time.

On Monday, ticket resale marketplace StubHub announced a multiyear partnership with the Chicago Sky, marking the first deal of its kind in the WNBA. This isn’t just a win for fans looking for alternative ticket platforms — we’ve seen sports clubs’ ticketing partnerships offer valuable benefits for all parties.