Sports Business | The GIST

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December 12, 2025

Paige Bueckers makes waves with snack product launches as women athletes win over Gen Z consumers

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Last week, Good Eat’n — a plant-based snack brand launched by NBA legend Chris Paul — announced that WNBA phenom Paige Bueckers joined the company as an equity partner and will launch her own new snack called Ragerz.

December 11, 2025

Mercedes-Benz announces game-changing WTA partnership to close pay gaps

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December 11, 2025

Netflix and Paramount Skydance make billion-dollar moves to acquire Warner Bros. Discovery, shaking up sports landscape

On Friday, Netflix announced it will acquire the streaming and studio divisions of Warner Bros. Discovery (WBD), now separated under the Warner Brothers (WB) brand, in a $82.7B deal. But in dramatic fashion, Paramount Skydance threatened to finish what it started as it launched a $108.4B hostile bid for the entire company to compete with what was considered a done deal.

December 09, 2025

Germany’s Frauen Bundesliga makes bold move to separate from DFB as league goes independent

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Last week, the Frauen Bundesliga — Germany’s 14-club professional women’s soccer league — made the surprising decision to split from the Deutscher Fußball-Bund (DFB), the nation’s governing body for the sport.

December 09, 2025

Angel Reese offers playbook on how athletes and brands can capitalize on authentic off-court experiences for Gen Z

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“At this point, Angel Reese is as much of a socialite as she is a basketball player,” writes Marie Claire’s Ariel Baker in an article singing the 23-year-old’s praises, lauding Reese’s iconic French twist while sitting front-row at a Chanel show in NYC while effusing about being “obsessed with her duality.”

December 06, 2025

Latest WNBA CBA negotiation details could impact spring marketing plans

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December 04, 2025

Michele Kang establishes research institute within U.S. Soccer dedicated to researching women athletes

Sports Business

Michele Kang establishes research institute within U.S. Soccer dedicated to researching women athletes

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December 04, 2025

On Tuesday, U.S. Soccer announced the creation of the Kang Women’s Institute, a research platform within the organization funded by the aforementioned Kang’s generous $55M in total commitments to support women’s soccer. The platform aims to close the gaps in scientific research around women athletes in the lead-up to the Women’s World Cups in 2027 and 2031.

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The GIST of It Podcast

Ep #515

NFL temperature check - who's hot and who's not after Week 13

December 09, 2025

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NFL temperature check - who's hot and who's not after Week 13

Pass the thermometer.

It’s time for a temperature check. Today’s episode of The GIST of It is a tale of three AFC teams — the Buffalo Bills, Indianapolis Colts, and Kansas City Chiefs — who have traveled very different paths this season. With just four weeks left in the regular season, the playoff picture is starting to come into focus, and who’s in and who’s on the brink just might shock you.