Sports Business | The GIST

personLog In

PWHL doubles down on Takeover Tour strategy as sponsors finally seize the opportunity

PWHL doubles down on Takeover Tour strategy as sponsors finally seize the opportunity

Sports Business

PWHL doubles down on Takeover Tour strategy as sponsors finally seize the opportunity

Last week, the PWHL announced the return of the Takeover Tour — which brings PWHL games to other markets — for a third season. And the next edition is bigger and better: The league will host 16 neutral-site games and visit seven new cities while returning to multiple stops from last year.

November 20, 2025

Disney+ will show NBA games in the Philippines as the streamer leverages unique access to global sports markets

Disney+ will show NBA games in the Philippines as the streamer leverages unique access to global sports markets

Disney+ will show NBA games in the Philippines as the streamer leverages unique access to global sports markets

This week, the NBA announced a new Disney+ deal that puts games on the platform in the Philippines. When Disney+ acquired exclusive European UEFA streaming rights in June, we predicted the possibility of Disney leveraging its global streaming access to start building a stable of sports media rights.

November 20, 2025

Trinity Rodman’s potential NWSL departure signals athlete-centric marketing approach for brands

Trinity Rodman’s potential NWSL departure signals athlete-centric marketing approach for brands

Trinity Rodman’s potential NWSL departure signals athlete-centric marketing approach for brands

There’s a storm brewing in the NWSL as Washington Spirit star Trinity Rodman’s contract comes to an end in six weeks. While the Spirit are on their way to the NWSL Championship, Rodman is considering what comes next — and she could be the latest NWSL star to defect to Europe for greener pastures.

November 18, 2025

New Parity data illustrates the power of Gen Z spending in women’s sports

New Parity data illustrates the power of Gen Z spending in women’s sports

New Parity data illustrates the power of Gen Z spending in women’s sports

Yesterday, Parity shared data from a survey of 2.4K U.S. Gen Z adults that ascertained their perspectives and purchasing behaviors. Compounding on previous data reflecting positive Gen Z attitudes toward women’s sports, this new report clarifies how Zoomers feel about women’s sports, women athletes, and sponsors in the space.

November 14, 2025

Despite attendance dip, NWSL exhibits overall growth driven by young women fans

Despite attendance dip, NWSL exhibits overall growth driven by young women fans

Despite attendance dip, NWSL exhibits overall growth driven by young women fans

There’s been a dip in YoY NWSL attendance, but that stat doesn’t exactly tell the whole story. Last week, the league shared insightful data on attendance, viewership, and social media records that women’s soccer fans smashed this year, all of which point to who’s winning the most with NWSL growth: Young women fans.

November 14, 2025

NIL deal platform Opendorse shares key insights on today’s women college athletes

NIL deal platform Opendorse shares key insights on today’s women college athletes

NIL deal platform Opendorse shares key insights on today’s women college athletes

Last week, collegiate NIL platform Opendorse shared data-backed insights on why brands should partner with women athletes. The platform points out only 8%-12% of House vs. NCAA settlement payments are allocated to women athletes across more than a dozen programs, totaling roughly $2M of a $20.5M maximum budget.

November 10, 2025

WNBA legend Candace Parker becomes first woman co-chair of Pro Athlete Community

WNBA legend Candace Parker becomes first woman co-chair of Pro Athlete Community

WNBA legend Candace Parker becomes first woman co-chair of Pro Athlete Community

Today, The GIST is exclusively sharing that Pro Athlete Community (PAC) — an organization that supports retired athletes in their post-playing careers — has named WNBA legend Candace Parker as a co-chair on its board of advisors. This is a pivotal move for the org as it recruits more women into its community of over 1.6K retired pro athletes, many of whom are men.

November 10, 2025

Business developments for LOVB clubs in Texas underscores opportunities in state

Business developments for LOVB clubs in Texas underscores opportunities in state

Sports Business

Business developments for LOVB clubs in Texas underscores opportunities in state

🏐

November 07, 2025

Yesterday, League One Volleyball (LOVB) shared a flurry of announcements about new ownership and sponsors getting more involved with its current team in Austin and its forthcoming franchise in Houston.

Read Full Story

The GIST of It Podcast

A’ja Wilson shares her dream CBA

November 20, 2025

Listen on Apple Music Listen on Spotify

A’ja Wilson shares her dream CBA

A’ja Wilson shares her dream CBA

You already know A’ja Wilson is that girl.

And now, she’s chatting with us on The GIST of It. Co-host Ellen Hyslop sat down with the four-time WNBA MVP and forever Las Vegas Ace to discuss fashion, love and basketball, and of course, the ongoing collective bargaining agreement between the league and its players union. Don’t miss this one.

Continue Reading

India’s Women’s Cricket World Cup win sets the stage for growth in South Asian diaspora

India’s Women’s Cricket World Cup win sets the stage for growth in South Asian diaspora

India’s Women’s Cricket World Cup win sets the stage for growth in South Asian diaspora

On Sunday, India won the ICC Women’s Cricket World Cup for the first time ever, doing it on their home turf in front of more than 40K fans. It’s a transformative moment for women’s cricket in the country, which, despite its storied legacy on the men’s side, is just building up its women’s fandom thanks to recent domestic investment and increased exposure.

November 05, 2025

Iowa women’s basketball fans remain beyond Caitlin Clark, proving long-lasting impact of top athletes

Iowa women’s basketball fans remain beyond Caitlin Clark, proving long-lasting impact of top athletes

Iowa women’s basketball fans remain beyond Caitlin Clark, proving long-lasting impact of top athletes

Caitlin Clark has turned millions into Iowa and Indiana Fever fans, but we’re just beginning to see Clark’s lasting impact on her alma mater. Two years on, Iowa has retained much of that fanbase as it continues to sell out games and afford players celebrity status, per The Athletic.

November 05, 2025

New data shows UK women’s sports is fielding more women fans than ever

New data shows UK women’s sports is fielding more women fans than ever

New data shows UK women’s sports is fielding more women fans than ever

The stars aligned for women’s sports in the UK this year, with the country hosting international tournaments like the Women’s Rugby World Cup, promoting domestic leagues like the Barclays Women’s Super League, The Hundred, and the Netball Super League, and winning the UEFA Women’s Euro title (again).

November 03, 2025

STN Digital and Zoomph share insights on media value, performance across WNBA team socials

STN Digital and Zoomph share insights on media value, performance across WNBA team socials

STN Digital and Zoomph share insights on media value, performance across WNBA team socials

Marketing agency STN Digital and partnerships insights platform Zoomph teamed up to evaluate more than 20K pieces of social media content from WNBA teams throughout the regular season, releasing their “WNBA Social Rankings and Insights Report” last week.

November 03, 2025

Dove amplifies winning marketing message through continued women’s sports campaigns

Dove amplifies winning marketing message through continued women’s sports campaigns

Dove amplifies winning marketing message through continued women’s sports campaigns

Last week, Dove rolled out its latest women’s sports campaign, “#ChangeTheCompliment,” by activating with NSL team AFC Toronto for its October 19th playoff game. The brand, which has spent years building women’s confidence with diverse representations of beauty, is seizing open opportunities in women’s sports — and for good reason.

October 31, 2025

K-pop activation at MLS playoff game signals prime opportunity for women’s sports to play into K-pop fandom

K-pop activation at MLS playoff game signals prime opportunity for women’s sports to play into K-pop fandom

K-pop activation at MLS playoff game signals prime opportunity for women’s sports to play into K-pop fandom

Korean entertainment company HYBE (which cultivated K-pop sensations BTS and Katseye) is getting into sports, sponsoring MLS club LAFC’s first playoff game later today at BMO Stadium. Inspired by Korean player Son Heung-Min’s impact on the team, HYBE is celebrating Korean culture with popular eats from Koreatown staple Love Hour and a lightshow set to K-pop hits.

October 29, 2025

Older Storieschevron_right