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👟 Meet Anna Hall👟 Meet Anna Hall
Inside the Lines with A.J. Andrews and Anna Hall
June 10, 2025
🏫 Pay ’em what you owe ’em🏫 Pay ’em what you owe ’em
Final approval of House v. NCAA settlement agreement will reshape college sports
Last Friday, the $2.8B lawsuit settlement that will remake the business of college sports, House v. NCAA, was officially approved. This will usher in a new era where athletic departments can share up to about $20.5M of revenue per year directly with student-athletes via name, image, and likeness (NIL) deals.
June 09, 2025
💸 It’s payday💸 It’s payday
SponsorUnited shares insights on WNBA and NWSL sponsorship revenue
This week, data insights platform SponsorUnited (SU) shared new intel with The GIST about revenue generation in the WNBA and NWSL. After comparing revenue and existing deals, the findings illustrate the leagues’ immense YoY growth while still underlining the remaining gap when compared to men’s sports.
June 06, 2025
🍺 Beer and there🍺 Beer and there
The Sports Bra announces first franchise sites as women’s sports bars multiply across the country
Yesterday, Portland-based women’s sports bar The Sports Bra named the first four cities for its forthcoming expansion. Since opening in 2022, The Sports Bra has spurred a movement of independent women’s sports bars popping up across the U.S. and is now looking to become a multi-city franchise of its own.
June 04, 2025
Everything you need to know about the Rolex SailGP ChampionshipEverything you need to know about the Rolex SailGP Championship
Everything you need to know about the Rolex SailGP Championship
Forget what you think you know about sailing — SailGP is a high-speed thrill ride where co-ed national teams race at jaw-dropping speeds up to 100 km/hour. And with Canada making waves as this season’s Cinderella story, there’s never been a better time to jump on board.
June 02, 2025
⚽ Meet Jozy Altidore⚽ Meet Jozy Altidore
Inside the Lines with A.J. Andrews and Jozy Altidore
Welcome back to another installment of Inside the Lines, featuring a guest that knows all about golazos. Today we’re chatting with two-time U.S. Soccer Athlete of the Year–turned–business mogul and dad Jozy (pronounced JOE-zee) Altidore, exploring how he finds strength in self-care. Toxic masculinity? Not here.
May 27, 2025
💄 No E.l.f.ing way💄 No E.l.f.ing way
E.l.f. continues to consider women fans of men’s sports through NASCAR partnership
We’ve seen makeup brands go big in women’s sports lately, including E.l.f.’s support of the PWHL and Overtime Select. But the brand’s decision to rev up its investment in NASCAR, coupled with previous NFL activations, shows that catering to women who follow men’s sports is a unique and effective way to reach a historically overlooked demo.
May 23, 2025
📺 In the Zone📺 In the Zone
Fubo rolls out its Women's Sports Zone as FAST channels cover the women’s game
Sports-focused FAST channel Fubo recently launched its Women's Sports Zone while touting highly-customizable ad campaigns for brands. Inspired by viewers’ interest in women’s sports, Fubo found a way to activate in the space without having any direct media rights for a major league.
May 23, 2025
🚀 She’s not next, she’s now🚀 She’s not next, she’s now
The GIST and Barbarian team up for a data-powered report on the ROI in women’s sports
This week, The GIST debuted a new report in partnership with NYC agency Barbarian that explores the proven interest and investment potential in women’s sports. The report delineates the paradigm shift in how the category is considered, the intense audience engagement among women’s sports fans, and identifies trends to keep an eye on.
May 21, 2025
🏒 Meet Kendall Coyne Schofield🏒 Meet Kendall Coyne Schofield
Inside the Lines with A.J. Andrews and Kendall Coyne Schofield
Another Tuesday means another installment of Inside the Lines with A.J. Andrews, this one featuring hockey royalty, Team USA and Minnesota Frost star Kendall Coyne Schofield, discussing “Resilience and Overcoming Setbacks.”
May 20, 2025
👀 Upfront about it👀 Upfront about it
2025 media upfronts shed light on 2024 wins for sports networks and streamers
Last week, broadcast networks and streamers shared a glimpse into current strategies during the 2025 Upfronts in NYC. Companies like NBC, Amazon, Netflix, and Disney all observed the same trend: It’s smart to double down on live sports because of the impressive engagement the industry generates, both from viewers and advertisers.
May 19, 2025
⛸️ Meet Patrick Chan⛸️ Meet Patrick Chan
Inside the Lines with A.J. Andrews and Patrick Chan
We’re back with part two of our Inside the Lines series: a candid conversation with Canadian figure skating icon and three-time Olympic medalist Patrick Chan on “Navigating High-Stakes Moments.”
May 13, 2025
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