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PWHPA: Billie Jean King in ownership talks


May 27, 2022

The GIST: The PWHPA’s goal to create a sustainable cross-border pro women’s hockey league is coming to fruition. On Tuesday, Billie Jean King Enterprises and The Mark Walter Group inked a letter of intent with the association, officially entering a formal relationship.

  • The PWHPA has also been working with Deloitte and Scotiabank to launch the new league in January. Talk about a stacked roster.

The details: Working as unnamed consultants for the past year, professional services giant Deloitte and Canadian financial services company Scotiabank have been helping the PWHPA build a business plan for the new league.

  • Part of that plan? Booking major investors, like gender equity trailblazer King and LA Sparks and new Chelsea FC owner Walter. Their consortium will be co-captained by BJK Enterprises CEO Ilana Kloss and former WTA chairman and CEO and Pac-12 commissioner Larry Scott.

Zooming out: With backing like this, the league aims to be a rare example in women’s sports — one that launches ambitiously, with 32 games, six teams and an average salary of $55K, rather than meagerly.