Former USWNT players looking to expand NWSL to the Bay Area

The GIST: An all-star team is preparing to bring the NWSL to the Bay Area. On Tuesday, a group led by former USWNT players Brandi Chastain, Leslie Osbourne, Danielle Slaton and Aly Wagner announced its intentions to build a club in Northern California, officially kicking off a hotly-contested expansion race. Baby, let the games begin.
The details: The quartet is joined by unnamed investors in the sports, tech, media and business industries. The consortium — with 70% women (!!!) — is eyeing an aggressive 2024 start, with former U.S. defender Slaton leading the search for training and game venues. Location, location, location.
- A pro stadium may be waiting in the wings — the San Jose Earthquakes’ PayPal Park. A report last month said a Bay Area NWSL team would likely play in the local MLS arena, meaning the 18K-seater could simplify a tricky search.
The context: The NWSL almost set up shop in the Bay Area a year ago — Sacramento was initially awarded an expansion club in January 2021. But plans dissolved just a month later when lead investor Ron Burkle backed out of financing an MLS expansion club whose bid was tied to the NWSL team.
- Burkle cited the pandemic as the reason for ditching the MLS project, which came with a $200 million expansion fee. The investor group could still afford to ante up fees for a solo NWSL club, and quickly moved expansion rights down the coast, creating San Diego Wave FC.
Zooming out: League expansion comes as one of the NWSL’s newest teams is thriving. LA’s Angel City FC — helmed by more former USWNT stars — booked $35 million in sponsorship revenue before opening day, a remarkable feat that the Bay Area soccer legends are aiming to replicate.
- Should the group succeed, it would launch the first pro women’s sports team in North America’s eighth-largest media market since 2010. With the area reportedly well-positioned to soon welcome a WNBA team, a women’s sports boom seems to be in the cards for NorCal. Deal us in.
Enjoying this article? Want more?

Sign up for The GIST and receive the latest women's sports business news straight to your inbox three times a week