The gender gap in sports viewership and valuations may be closing, but there’s one area of the women’s sports ecosystem where supply is far behind demand: merchandise. On Wednesday, payment network Klarna and fan intelligence company Sports Innovation Lab (SIL) estimated the value of the women’s sports merch market at $4B.

From a record-setting number of cards to the plastic beer cups raining down on the field, the Euro group stage was positively bananas. And now it’s on to the knockouts, where the Round of 16 kicks off tomorrow and promises even more excitement.

Wimbledon — tennis’ third Grand Slam of the year — kicks off across the pond tomorrow. Here’s everything you need to know about London’s most smashing party of the summer.

The Minnesota Lynx are your 2024 Commissioner’s Cup champs. They topped the NY Liberty 94–89 in last night’s fast-paced battle and will take home about $30K per player from the in-season tourney’s total $500K prize. Here’s how it went down, including some of the controversy surrounding the champ game.

Pro women’s basketball is on the rise, and the sport’s historic growth is fueled in part by the college game’s skyrocketing popularity. The WNBA is the gold standard league in the U.S. — but there are other domestic opportunities for NCAAers to make it big.

Dreams will come true tonight at the 2024 NBA Draft and the majority of selectees will hail from the NCAA.

Much to the delight of Ariana Grande and Chaminade College Preparatory School alums everywhere, the Florida Panthers topped the Edmonton Oilers 2–1 in Monday’s Game 7 to hoist their first-ever Stanley Cup. Here’s a breakdown, by the numbers:

On Monday, Tiger Woods and Rory McIlroy’s TMRW Sports — parent company of the tech-forward TGL golf competition — announced that it’s valued at nearly $500M, impressive considering TGL hasn’t even begun play. Without any product to show yet, the valuation speaks volumes about the league’s owners and investors, as well as the booming golf leisure space.

The No. 1–seed Tennessee Volunteers etched their names into NCAA baseball history this week by defeating No. 3 Texas A&M 6–5 on Monday to clinch their first-ever MCWS championship.

It’s already been a banner year for the Las Vegas Aces, who became the first WNBA team to sell out all regular season home games last Thursday. While the mainstream media has largely focused on rookie hype, the Aces’ numbers don’t lie: Dynasties are the real money makers.

Thanks to the Edmonton Oilers’ incredible 5–1 Game 6 Saturday win over the Florida Panthers, the Stanley Cup Final is heading to the best two words in sports — Game 7 — for the first time since 2019. History will be made in tonight’s 8 p.m. ET showdown: Either the Oilers will complete one of the biggest comebacks ever or the Panthers will hoist their very first Stanley Cup. Here are two things to keep in mind before puck drop.

Flexing up to larger venues is the latest women’s sports trend that’s allowed teams and leagues to prove that fandom and demand is often limited by smaller infrastructure. Now, Olympic sports like swimming are dipping their toes in by repurposing NFL stadiums to accommodate thousands of fans.