Prominent U.S. agency Horizon Media is digging into what drives consumers through a series of data-driven reports focused on major cultural trends. Its first one, “Sport-Curious,” dropped on Friday and confirmed what sports biz folks already know: Gen Z viewers aren’t tuning in to sports the same way as other generations, creating a real conundrum for the industry.

Every Sunday, college football fans can count on a new AP Top-25 poll. After such a crazy weekend, it’s no surprise that Week 3 has seen some major shake ups in the rankings.

Sunday scaries couldn’t kill the vibe during Week 1 of the NFL season — here are a few standout moments from a thrilling opening weekend.

It may only be Week 2, but college football is bringing mid-season finale levels of drama. With huge upsets in the Top-10 and the fall of four other ranked teams, no one is safe in the FBS.

And happy (early) Hispanic Heritage Month! Celebrated from September 15th to October 15th in the U.S., the month is all about recognizing the achievements of the Hispanic and Latine community.

USWNT striker Alex Morgan (aka, the bane of CanWNT’s 2012 Olympic dreams) is hanging up her boots, retiring as one of the most dangerous goal scorers in American women’s soccer history and leaving the women’s game in a stronger, more equal place than she found it.

Honey Deuce season is almost over, but before it officially comes to an end, the US Open has three days of action — today’s men’s semis, tomorrow’s women’s final, and Sunday’s men’s final — on the docket. Two first-time US Open winners will be crowned by the weekend’s end.

A Top-10 matchup at one of the sport’s most iconic stadiums? College football at its finest.

Judge Claudia Wilken held a preliminary hearing yesterday to consider the many settlement objections made over the past few months.

On Wednesday, JP Morgan Chase announced its longtime Golden State Warriors sponsorship will also extend to the WNBA’s Golden State Valkyries. As the team’s first founding partner, Chase’s multiyear partnership provides the W team with a powerful marketing edge backed by the financial institution

The NFL is back, baby. Today’s newsletter has everything you need to know ahead of tonight’s 8:20 p.m. ET Thursday Night Football season-opener between the Baltimore Ravens and the two-time defending champ Kansas City Chiefs.

Blink and you’ll miss it — the US Open quarter-finals (QFs) are already halfway done. Here are a few of the major moments since our last newsletter and what to look forward to on the blue hard courts today.