And they’re off! March Madness officially tipped off with two men’s First Four games last night, and the women start their party with their own First Four games tonight (keep an eye out for a Special Edition later today featuring everything you need to fill out your bracket).

Yesterday, Deloitte shared key insights into why the women’s game is generating revenue at an exponential rate. The company predicts global revenue for women’s sports will cross the $2B threshold in 2025, a 240% increase in just two years. This is largely thanks to commercial revenue, which is set to top $1.26B after a rise in engagement, brand recognition, and sponsorships.

The wait is over — March Madness officially begins with today’s men’s First Four tip-off, so we’re hitting your inbox with everything you need to know about the men’s version of the most chaotic tournament in sports. Cue “One Shining Moment.”

Selection committee controversies, heartwarming reaction videos, legendary broadcaster Dickie V making us emotional…March Madness is officially upon us. We have special edition tourney previews heading to your inbox tomorrow and Wednesday, but first, here’s Selection Sunday’s biggest moments, by the numbers.

The Big Dance isn’t the only shimmying and shaking happening on the hardwood. After last night’s semifinals, tonight’s Unrivaled final is set: Rose BC vs. Vinyl BC at 7:30 p.m. ET. And this one’s for all the marbles, plus a cool $50K for each member of the championship-winning squad. Cha-ching.

On Friday, the NWSL kicked off its 2025 season by allowing more global access than ever thanks to new media rights deals. The league expanded its international reach through ESPN while also signing media rights packages to networks in Europe, Latin America, Asia, and Australia. Through this, NWSL content will now reach more than 130 countries.

The selection committee will announce the 68-team field for the men’s tournament tonight at 6 p.m. ET, and the women’s bracket follows at 8 p.m. ET. So we’re here to dish out the deets and help you prep for The GIST’s very own bracket challenges. Game on.

The NCAA men’s basketball conference tournaments are officially heating up with automatic berths to the national tourney on the line. Even an NCAA women’s hoops legend is locked in. It’ll be a few more days before our Selection Sunday Scroll lands in your inbox ahead of Sunday’s big decision shows, but trust us — the madness is already here. Here’s what’s happening and what to watch this weekend.

Start your engines because Formula 1 (F1) is officially back with the first of this season’s 24 Grands Prix (GP) hitting the track from Australia Sunday at 12 a.m. ET. The single point awarded for fastest lap might be gone, but the drama is just as spicy.

Unrivaled enjoyed a strong debut in its inaugural season, but some are concerned the novelty has worn off. With the exception of its 1v1 tournament, league viewership has petered off since January, with TNT Sports execs telling the Sports Business Journal’s Mollie Cahillane they believe the league should consider touring to reach new markets.

Women’s sports grew in just about every way last year, including on the ad side. A new report from TV marketing firm EDO illustrates how much advertisers were willing to spend in the women’s sports industry and what they got out of it.

Before the first whistle blows, here’s a look at what’s to come on and off the pitch during the NWSL’s 13th season. Let’s kick it.