The women’s Sweet 16 tips off with four games today before another four tomorrow, and either team could win in every one of these must-watch matchups…but a few look especially unpredictable.

The women’s Sweet 16 tips off today with eight show-stopping showdowns on deck over the next 48 hours, including four games headlined by the No. 1 seeds (senior Kamilla Cardoso’s South Carolina, senior Caitlin Clark’s Iowa, freshman JuJu Watkin’s USC, and freshman Madison Booker’s Texas).

Last night’s Sweet 16 games decided the first four Elite Eight teams decided the first four Elite Eight teams, and tonight’s matchups will determine the other four who’ll advance.

Women’s sports heavy-hitter Ally announced its latest major partnership yesterday, becoming the official retail banking partner of The Soccer Tournament (TST). Expanding on its previous investment in TST’s inaugural tournament last year, the new sponsorship brings Ally another step closer to reaching its 50/50 Pledge by the end of 2027.

Basketball nonprofit PeacePlayers is hosting its first-ever, in-person Girls Summit event in NYC this weekend. Big brand stars are showing up to support girls in sports during the event, which is a meaningful investment in community and brand equity.

Spring vibes, a clean slate, a renewed sense of optimism for your team — there’s nothing quite like MLB Opening Day. And after a historic and chaotic offseason, anything could happen this year.

Caitlin Clark is leading Iowa through March Madness as she broke another scoring record on her way to this weekend’s Sweet 16. As she draws GOAT comparisons, people are also recognizing her potential to transform the business of women’s basketball — WNBA CMO Phil Cook recently told SportsPro that she’s the next Tiger Woods.

Over the past few months, billionaire investor (and Brooklyn Beckham’s FIL) Nelson Peltz has been fighting to influence the future of Disney by joining its board. Peltz’s latest battle in the shareholder proxy war could have ramifications for leading sports media network and Disney cash cow ESPN, which has plans to go direct-to-consumer by next year.

The men’s Sweet 16 tips off with a tantalizing four-game slate tomorrow. Saving you from two whole days without NCAA basketball? The survivors of the East and West regions.

The winter sport grand finale frenzy continues this week, with more confetti coming soon

Caitlin Clark, Cameron Brink, Paige Bueckers, and JuJu Watkins are the four finalists for the women's Naismith Award, one of college basketball's most prestigious honors.

The Toronto Raptors’ 11-game losing streak isn’t the only thing plaguing their mediocre season — fringe player Jontay Porter is now at the center of a sports gambling investigation.