More sponsorship deals for the LPGA
More sponsorship deals for the LPGA
According to a report released by SponsorUnited yesterday, the LPGA has exponentially grown its brand investments in recent years, while offering major ROI to sponsors.
July 07, 2023
Nationalism in sports
Nationalism in sports
After a long weekend spent observing Canada Day and Independence Day, today we’re diving into nationalism in sports — the good, the bad, and the downright ugly.
July 05, 2023
Get ready for the NBA and NHL free agency frenzy
Get ready for the NBA and NHL free agency frenzy
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Turn on your Shams, Woj, and Friedge tweet notifications because NBA and NHL free agency — the wildest stretch of the offseason — open tonight at 6 p.m. ET and tomorrow at 12 p.m. ET, respectively.
June 30, 2023
Fox's Women's World Cup campaign kicks off with Alex Morgan statue
Fox's Women's World Cup campaign kicks off with Alex Morgan statue
With the USWNT roster set and the tourney kicking off in 20 days, U.S. English-language rightsholder Fox unveiled its massive WWC marketing campaign this week, and the strategy takes a notably different approach than what the broadcaster implemented for last November’s men’s FIFA World Cup.
June 30, 2023
The PWHPA acquires the PHF to form a joint North American league
The PWHPA acquires the PHF to form a joint North American league
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News broke yesterday that the Mark Walter Group and Billie Jean King Enterprises, already a formal partner of the Professional Women’s Hockey Players Association (PWHPA), have acquired the Premier Hockey Federation (PHF).
June 30, 2023
A conversation with activist Schuyler Bailar
A conversation with activist Schuyler Bailar
We interviewed activist and former Harvard athlete Schuyler Bailar to discuss his experience as the first openly trans Division I (DI) swimmer, plus his message for those concerned about trans folks’ inclusion in sports.
June 30, 2023
The NHL launches a Player Inclusion Coalition to bring much-needed change
The NHL launches a Player Inclusion Coalition to bring much-needed change
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Shortly following last week’s news that they were doing away with specialty warm-up jerseys, the NHL could be doing something right for once, with yesterday’s launch of a Player Inclusion Coalition in partnership with the NHL Players Association.
June 28, 2023
The WTA is aiming to achieve equal pay on tour by 2033
The WTA is aiming to achieve equal pay on tour by 2033
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Although men and women have earned equal prize money at tennis’ four Grand Slams since 2007, parity doesn’t exist across all tournaments…yet.
June 28, 2023
How does college tennis work?
How does college tennis work?
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If you’ve watched Break Point, you know the basics — but there are a few ways college competitions differ from those of the pros, mostly because NCAA tennis players compete on teams, while Tour pros duke it out as individuals.
June 28, 2023