The Women’s National Football Conference (WNFC) kicks off its fifth season tomorrow with some new business developments, including an expanded media partnership with Caffeine TV and the creation of a new flag football branch. This Tuesday, WNFC founder Odessa Jenkins spoke with The GIST about how it all came together.

The women’s and men’s Final Fours are officially set, but before they tip off this weekend, let’s take a look at a few of the gals’ recent history-making stats.

Two of the four NCAA regionals (the first step on the road to the national championship) begin today, with the other two hitting the mat tomorrow.

With only 17 days until the puck drops on the 2024 Stanley Cup Playoffs, the clinching scenarios are in full swing.

March was a wild month for women’s sports, complete with a March Madness tournament that’s transforming women’s college basketball and an NWSL season kickoff garnering more media coverage than ever. To celebrate a Women’s History Month full of sporting wins, here are the latest Google trends in women’s sports.

Instead of letting women’s March Madness’ media rights hit the market, ESPN renewed its NCAA deal in January — and it’s already paying dividends. While many stars have been knocked out of this year’s tournament, Iowa’s presence in the Final Four will likely have networks and advertisers rooting for Clark to win it all.

The 23rd IIHF Women’s Worlds Championship, aka the top women’s hockey tournament, begins today in Utica, NY, with a fierce rivalry likely taking center stage.

The women’s Sweet 16 tips off with four games today before another four tomorrow, and either team could win in every one of these must-watch matchups…but a few look especially unpredictable.

The women’s Sweet 16 tips off today with eight show-stopping showdowns on deck over the next 48 hours, including four games headlined by the No. 1 seeds (senior Kamilla Cardoso’s South Carolina, senior Caitlin Clark’s Iowa, freshman JuJu Watkin’s USC, and freshman Madison Booker’s Texas).

Last night’s Sweet 16 games decided the first four Elite Eight teams decided the first four Elite Eight teams, and tonight’s matchups will determine the other four who’ll advance.

Women’s sports heavy-hitter Ally announced its latest major partnership yesterday, becoming the official retail banking partner of The Soccer Tournament (TST). Expanding on its previous investment in TST’s inaugural tournament last year, the new sponsorship brings Ally another step closer to reaching its 50/50 Pledge by the end of 2027.

Basketball nonprofit PeacePlayers is hosting its first-ever, in-person Girls Summit event in NYC this weekend. Big brand stars are showing up to support girls in sports during the event, which is a meaningful investment in community and brand equity.