And the award for Best Drama goes to...

Last week, sports sponsorship insights platform SponsorUnited released its Women in Sports Marketing Partnerships 2024–2025 report. The report analyzed sponsorships and endorsements from athletes and teams across the NWSL, WNBA, WTA, LPGA, Liga MX Femenil, and NCAA.

And happy first Sunday of Women’s History Month — a month to highlight women’s contributions in history and contemporary society. Like we needed an excuse.

Last night featured all sorts of bizarre score lines as teams careen towards the postseason

The small bracket makes the hunt for the natty extra-spicy from the beginning

Yesterday, OneTeam Partners — an agency that represents several pro athlete unions — announced a transformative partnership with 3v3 women’s basketball league Unrivaled and the WNBPA. Through the agreement, Unrivaled now owns group licensing rights for WNBPA athletes, meaning that the league (and its players) can finally capitalize on NIL–driven products and branding.

Hartbeat — the new multichannel entertainment company founded by comedian Kevin Hart — is diving deep into the basketball world with a WNBA–driven partnership. Yesterday, Hartbeat announced its partnership with Pacers Sports & Entertainment (PS&E) to serve as its official “cultural curator” to merge sport, entertainment, and culture in Indiana and beyond.

Black women smashing ceilings in sports is nothing new — and there’s only more to come. That’s why we’re capping off our Black History Month series by highlighting three Black women whose futures are so bright, shades are a must.

It’s officially the end of an era — for the Phoenix Mercury, the WNBA, and sports as a whole — after the iconic Diana Taurasi announced her retirement yesterday. Fully satiated, the hoops giant’s storied career is truly one for the history books.

The latest AP Polls reflect the parity on both the women’s and men’s sides.

An elite midweek slate awaits.

Women’s sports are the moment, but they’re more than a temporary zeitgeist. Women athletes are being centered in pop culture beyond just being athletes — they’re becoming beacons with sway in fashion and lifestyle trends, something streetwear and high fashion brands should try to capitalize on.