Texas pickleball ecosystem flourishes amid sports sponsorship gender gap
Everything is bigger in Texas…even pickleball. This weekend, Dallas hosted the CIBC Texas Open, which included both amateurs and Professional Pickleball Association Tour pro players. Last Tuesday, The GIST spoke with Twisted Pickle — a Dallas-based pickleball marketing agency co-owned by Ashlee Erickson Blakley and Suzanne Greever — about the sport’s explosive growth.
June 03, 2024