Yesterday, sports data insights platform SponsorPulse (SP) highlighted its recent report that tracks WNBA fan behavior in relation to the beauty industry. This, combined with May data from Sports Innovation Lab (SIL), proves the fascinating overlap between W fans, luxury fashionistas, and makeup lovers.

And just like that, the MLB playoffs are underway with yesterday’s mostly low-scoring but always high-stakes quadruple-header of Wild Card action. This opening round is best-of-three, meaning the divisional series will be set by the next time we talk. Blink and you’ll miss it.

As if that wasn’t enough WNBA news for one day, the Finals matchup is officially set. The Phoenix Mercury will face the Las Vegas Aces in the best-of-seven championship series after last night’s 107–98 overtime (OT) win over the Indiana Fever. Here’s how it all went down.

Need a little push to say exactly what’s on your mind? Look no further than the aforementioned Collier’s exit interview, where the five-time All-Star lambasted Commissioner Engelbert and the league office in a two-page prepared statement. Receipts, incoming.

The Collective — Wasserman’s women-focused data insights platform — published a new study on Monday advising the sports industry on how to engage with women as sports superfans and powerhouse consumers. By 2030, women are set to control 75% of global discretionary spending and lead 85% of household purchasing decisions.

Yesterday, FanDuel partnered with Amazon to become the official odds provider for WNBA and NBA games on Prime Video. The partnership — which will offer real-time odds and in-app bet tracking — capitalizes on the power of gamification across the sports industry as it attracts both avid and casual fans.

Happy MLB postseason to all who celebrate. That’s right, the playoffs begin today at 1:08 p.m. ET with 12 of the league’s 30 teams swinging to hoist the World Series trophy. Today’s newsletter has everything you need to know before the first pitch — and to help complete your pro baseball playoff bracket challenge. Play ball.

This Saturday, England’s Red Roses won the Women’s Rugby World Cup at home, but the wins extend beyond the field. Global interest in women’s rugby is reaching a fever pitch and rising, setting it up as the next Olympic sport ripe for commercialization. But is rugby ready for its close-up in the U.S.?

Even with one WNBA semifinal done and dusted and the other heading for a winner-take-all Game 5, officiating continues to dominate headlines. From the buckets to the blown calls, let’s get into it.

If there’s one thing we know about the NFL, it’s to expect the unexpected — like Bad Bunny performing at this year’s Super Bowl halftime show and the Sunday Night Football showdown between the Dallas Cowboys and the Green Bay Packers ending in a tie.

Grab your clubs because the fan-favorite Ryder Cup tees off today, a biennial three-day tournament featuring 12 of the best American men’s golfers against Europe’s top 12. Unlike most golf competitions, this one is a team sport, making it a uniquely electric event both players and fans have circled on their calendars months in advance.

Thirty thrilling matches later, the record-breaking stage is set for tomorrow’s 11 a.m. ET Women’s Rugby World Cup championship match between world No. 1 England and No. 2 Canada. An immovable object meeting an unstoppable force? We’re so ready to ruck and roll.