Like your friends in their late twenties, NBA teams are on very different trajectories: Some are preparing for the start of the second round, others are still locked in a tightly-contested first-round series, and a few more are catching flights to Cancun. Let’s dig in.

Being in the running for an individual award is nice, but Lord Stanley is the most coveted accolade for these NHLers. And after last night’s action, three teams clinched their first-round series to move one skate closer to the most famous trophy in sports. Buckle up.

A new data report from Sky Sports — the UK’s largest investor in media rights across women’s sports properties — proves women’s sports are very mainstream, with 80% of UK fans expressing interest in at least one women’s sport.

Yesterday, the WNBA made history (again) by announcing that all games in its expanded preseason slate will be broadcast or streamed this year. The move comes as the W continues to monetize its product, and with this whole new chunk of games, brands can reach WNBA superfans like never before.

Only one team has advanced to the second round, so the rest is still unwritten. Release your inhibitions — here’s where things stand nearly two weeks into the NHL postseason.

Despite what the now-eliminated Miami Heat would have you believe, it’s not nearly quitting time — the postseason NBA fun has only just begun as the feisty first-round matchups continue. Nothing but net (and drama).

The PWHL postseason push is fierce with just four regular-season games to go, but today’s breaking news is lighting the lamp no matter your rooting allegiance. That’s right, the league’s next expansion team is officially official.

Last week, it was announced that the NWSL, per CBS Sports, formally applied to the U.S. Soccer Federation (USSF) to create a new Division II league in 2026. The timing is interesting, as it comes on the heels of big shake-ups in the U.S. soccer pyramid. Let’s recap and dig into the business opportunity for brands and owners alike.

With every first-round Stanley Cup Playoffs series still to be decided, these storylines are the stuff of fairy tales. Grab your tissues and scroll on for the icy and spicy latest.

It’s only been a few weeks since Paige Bueckers was drafted to the WNBA’s Dallas Wings, but the entire ecosystem is already benefiting from the “Bueckers Effect.”

Spring cleaning on the to-do list? Take inspo from the Oklahoma City Thunder, who busted out the brooms to sweep the Memphis Grizzlies on Saturday and became the first team to advance to the second round. While the juggernaut Cleveland Cavaliers (up 3-0) ready cleaning supplies of their own for a potential sweep of the Miami Heat tonight at 7:30 p.m. ET, every other squad is preparing for a battle of attrition. That’s the postseason, baby.

The overlap between luxury fashion and women’s sports continued this week with two designer-driven deals that recruited popular women athletes. On Wednesday, Coach revealed its athlete roster for its latest sneaker campaign, while New Balance (NB) furthered its Miu Miu collab the same day by debuting a Coco Gauff collection.