This week saw three major partnerships between women-forward companies and men’s sports leagues and athletes, demonstrating a new movement to recognize and celebrate female fandom of men’s sports. It drives home what The GIST has known since the beginning: Women fans love all sports, so brands and leagues are finally seeking to serve them.

Taylor Swift has her ring, but the chase is just beginning for the NFL’s 32 teams. The season kicks off in just over a week (!!!), meaning fantasy football drafts are in full swing as millions of people assemble their imaginary rosters. Whether you’re new to fantasy football or a seasoned vet, you take care of the (maybe Swiftie-inspired) team name and let us help with the rest. Here’s a cheat sheet to make draft day a breeze.

The WNBA standings are like reality TV, but with layups. Aside from the Minnesota Lynx, who’ll likely lock in the No. 1 spot this week, nearly every postseason position is up for grabs — and there are only two weeks left in the regular season. The drama.

Canadians have been dominating the sports world all year long, and another name joined the fun yesterday: world No. 58 Brooke Henderson. The pride of Smith Falls, Ontario, came out on top at the CPKC Women’s Open in Mississauga, claiming her second national title. Eh-mazing.

The Summer I Turned Pretty, meet the summer women’s sports continued to thrive. Whether you’re Team Conrad or Team Jeremiah, everyone can enjoy this round-up of historic women’s sports moments from over the weekend.

On Wednesday, women athlete sponsorship platform Parity released a report on the distinct brand opportunity among women’s soccer fans. While we’ve known that soccer fans tend to create uniquely passionate communities, Parity’s survey uncovered just how much that camaraderie extends to sponsors.

This week, nailcare brand Orly celebrated its 50th anniversary by launching its first-ever sports partnership with the LA Sparks. As nailcare brands begin tapping on women’s sports, we enjoyed an in-depth conversation with Orly about how consumer trends and its LA roots led to this partnership.

More than 2.5M fans (and counting) have packed WNBA arenas this year, making 2025 the most-attended season in league history. Amazing what can happen when folks have access to world-class hoops — here’s the latest from the ever-captivating hardwood.

The 10th edition of the Women’s Rugby World Cup begins today at 2:30 p.m. ET as top-ranked (and tourney hosts) England open the competition against No. 10 USA. With women’s rugby hype at a fever pitch, here’s everything you need to know before kick-off. Let’s ruck and roll.

From Lizbeth Ovalle’s record-setting $1.5M transfer to the Orlando Pride to The Show at San Francisco’s Oracle Park, women’s soccer history is being made from sea to shining sea in the NWSL this week. Here’s what you need to know about the fan-footy-tastic fun, plus how it fits into the latest trend in the women’s sports space.

The struggling Connecticut Sun, who will officially miss the playoffs for the first time since 2016, aren’t just contending with on-court troubles — the saga surrounding the team’s potential sale is just getting started. Let’s break down yesterday’s fascinating ESPN report.

On Tuesday, The Women’s Game — the women’s soccer side of the Men In Blazers (MiB) Media Network — released its first capsule collection in collaboration with Olipop (with an assist from Yeti) for its popular podcast, Good Vibes FC.