Yesterday, FIFA confirmed the hosts for the 2031 and 2035 Women’s World Cup (WWC) tournaments in 2031 and 2035 as the U.S. and the UK, respectively. While these nations were the only ones to submit valid bids by the deadline, the confirmation is still a significant milestone for both burgeoning women’s soccer markets.

On Wednesday, data insights platform SponsorUnited released its 2024–2025 NIL Endorsements Report, which affirms what we already know: Women athletes, especially basketball players, are consistent winners in terms of engagement, hence their skyrocketing NIL deals.

The impacts of President Trump’s U.S. trade policy have officially gone from bad to worse. On Wednesday, Trump announced that the U.S. will apply a 10% baseline tariff on all imports, with a higher rate for nations that the U.S. considers to be unfair trade partners. Trump’s “reciprocal tariffs” proposal has created enough worrisome sentiment to spook the stock market.

Yesterday, the NWSL signed telecommunications giant AT&T as its official connectivity partner through an expansive, multiyear deal. While the partnership marks a major commitment to the women’s soccer league, it’s also a safe bet considering AT&T’s previous sports investments and the NWSL’s engaged audience.

There’s a mid-week lull in the on-court action ahead of this weekend’s Final Four, but that doesn’t mean there isn’t any hoops news to catch up on. Consider this a chance to catch your breath and prepare for one last weekend of Madness.

This weekend, the Pro Volleyball Federation (PVF) premiered its new Team Spotlight Series on YouTube. While women’s sports are winning more primetime coverage and network support than ever before, both emerging and established leagues are still successfully leveraging their own broadcasts to reach fans.

We’re smack dab in the middle of the women’s Elite Eight, meaning two Final Four tickets have already been punched and the other two are up for grabs tonight. All hoops, all the time.

All four top teams survived and thrived in the Sweet 16 and Elite Eight this weekend, booking their tickets to the talent-packed main event, which tips off Saturday. Here’s how the chalkiest Final Four in recent memory came together.

March Madness isn’t just a basketball tournament — it’s a cultural event. And while the buzzer-beaters and upsets define the Madness, oftentimes the characters and moments behind-the-scenes live rent-free in our brains for years to come.

Half of the women’s Final Four will be locked in by the next time we talk, but first we have to whittle these Sweet 16 squads down to an elite group of eight. Every one of this weekend’s games packs a serious punch, but No. 2 vs. No. 3 seed matchups are always extra spicy. Pour a glass of milk, the Madness awaits.

Yesterday, the WNBA and its Changemaker Collective — a group of community-focused brands — extended a key partnership with women-focused digital platform Voice in Sport (VIS). By collaborating with VIS, the W and its partners are able to reach a passionate Gen Z and Gen Alpha fanbase that’s looking to stay involved in basketball, both as players and fans.

Yesterday, U.S. media and marketing platform For Soccer released the first installment of its 2025 United States of Soccer series, which profiles women soccer fans in the U.S. The report covers how this audience of 44M women — 43% of all U.S. soccer fans — is growing in size and influence, offering insights for marketers to meet them where they are.